Let's Talk Real Estate Investing with Sharon Vornholt

12 Strategies for Finding Off Market Deals

What are off market deals? They are properties that are not YET listed.

I have always believed that working with off market deals is a no-brainer, because there is so much less competition. If you think about it for a minute, when you are looking for deals on the MLS, you have thousands of people who have eyes on the same properties. Make no mistake about it, you can still find deals on the MLS but there is definitely a lot more competition.

When it comes to strategies for finding off market deals, there are so many different ways you can find those properties. Today, I want to go over 12 ways you can find these hidden gems. I'm going to break these down for you in a minute.

Finding Off Market Deals

1. Direct Mail
2. Wholesalers
3. Driving for Dollars
4. Your Website & Social Media
5. Online Resources
6. Agents
7. Networking
8. Public Records
9. Auctions
10. Builders and Contractors
11. Property Managers
12. Word of Mouth (Friends, family etc.)

Remember to stop by the Louisville Gal's Real Estate Blog for more great content.

.

Here's the big question. What's your favorite investing strategy?

My guest today is Phoenix investor, Marcus Maloney and he has done it all. Marcus invests in single family, multi-family and he does commercial investing.

Does he have a favorite strategy? He does.

Marcus has completed over 3.3 million dollars in wholesale transactions but he is a buy and hold investor at heart. He follows the BRRR strategy of buy, rehab (or renovate), rent and refinance. However, Marcus believes strongly in integrating wholesaling into every business.

Marcus has purchased commercial property including as a school. In this show you're going to learn about his passion project where he served disadvantaged youths in Chicago. That has turned into a whole different strategy where he gives back to the community in a different way, and has developed a new stream of passive income in the process.

You're going to learn how a high school dropout gets and MBA and goes on to build a successful real estate investing business.

This investor is really good at turning marginal profits into significant equity. He is also a licensed real estate agent and he has started a brand new podcast.

His Podcast

Be sure to check out his brand new podcast called "We Love Equity Podcast". Don't forget to stop by the Louisville Gals Real Estate Blog for more great information on how to start or grow a successful real estate investing business.

.

It is getting harder and harder to stand out in the crowded field of real estate investors. After all, at the end of the day we all buy houses. We do exactly the same thing by helping sellers that need to sell quickly.

However, the one thing that consistently makes sellers choose YOU (over your competition) is your brand. Make no mistake about it; it's up to you to create your brand. One of the easiest ways to show people the "real you" is through photographs.

But, how do you do that effectively?

I'm excited to have brand photographer Natalie Jennings back on the show again to dive into the topic of having a successful branding photoshoot. In today's show you'll discover the 5 tips for a successful branding shoot.

Listening to this show just be one of the most important 30 minutes you will spend building your business and your brand this year. It's easier than you think once you know what to do.

Get Your Freebie!

Natalie has a really great guide on personal branding on her site. You can get it by CLICKING HERE.

Be sure to check out her podcast for photographers called, Photo Business Help.

.

Learning how to properly nurture your probate leads is one of the most important aspects of successfully marketing to probates. You want to take them slowly along a path where they feel confident in your ability to buy their property when the time is right for them. This type of direct mail is a slow but deliberate way of creating rapport with these sellers.

From the time someone passes away until the family is ready to sell varies with each person. However, this is the important stage where you begin to build a relationship with these folks.

How do you do that?

You do that by showing up every month with a consistent message. Your message is all about helping them when they are ready.

How long does it take? Listen in as I fill in some of the gaps.

Probate Investing Simplified

Be sure to check out Probate Investing Simplified to learn how you can become a probate investing expert in just 6 short weeks. (It's true!)

My promise to you is that if you take the course and you do the work, you can build a successful probate investing business with much less competition than any other niche.

Want to Learn More?

I have two blog posts/ podcasts for you on this topic. I have the links below.

Creating a Nurture Series of Letters for Probate Direct Mail Campaigns

The Comprehensive Guide to Probate Direct Mail Campaigns

Today's show is on what is a really hot topic, and that is short term rentals.

When you think about short term rentals, you probably aren't thinking about exactly how many different types there actually are. Your first thought is probably going to be Airbnb's or other similar type of short term rentals, but there are a lot more.

Did you know that there are a number or opportunities available right now in your real estate investing business to make more than market rent on your properties, and that there are a lot of niches to choose from?

Here's another tip for you. You can escape all the short term rental "rules" when you rent your property for 30 days which is totally doable.

Listen in as Al tells shares this amazing opportunity with you today.

Learn More

You can find out more about Al's training program on how to make big profits with short term rentals here at this link: Extended Stay Landlord.

And, don't forget to stop by the Louisville Gals Real Estate Blog and say hi when you get a chance.

.

Today's show is all about wealth building strategies through real estate, so you're not going to want to miss this one.

My guest is a real superstar in this field. She is California investor, Linda Pliagas. Linda has done wholesaling, fix and flips and more, but she's a buy and hold investor at heart. She bought her first property when she was still in college after realizing how little a journalism major was going to make in that career. She knew she was going to need a "side hustle".

Linda has invested in single family homes, vacation homes, multi-family properties and commercial properties. She also produces two digital magazines, Realty 411 and REI Wealth.

You're going to learn just how creative Linda had to get to get her first few deals done.

• How to use 1031 exchanges strategically to build wealth
• Why she prefers multi-properties over single family
• California earthquakes; how this affects her investing strategies
• How Linda got to be a magazine publisher
• Her advice for those just getting started as well as seasoned investors,
• Why you must keep educating yourself

.

Last time I talked about how important consistent marketing was in your business.

Today I'm going to tell you the one simple thing is that you can implement in your business NOW that will skyrocket your success, Want to know what that is? It's an fashioned, over-sized, wall calendar.

In this episode you will learn how I doubled my business in one year by making this one change.

Probates

If you want to add an investing strategy to your business where you will never run out of leads, you want to add probates. Get your FREE Probate Investing Starter Kit over on the Louisville Gals Real Estate Blog.

And... be sure to check out my course, Probate Investing Simplified. You won't regret it.

.

Welcome back to marketing tip #6.

Today I want to talk about what I think is the #1 thing that causes investors to fail, and that is inconsistent marketing. Not only is it the reason investors fail, but it's also the reason that so many people never create a sustainable business.

If this sounds like you, what are some of the things that might be lacking in your business?

• Are you guilty of "hit or miss marketing"?
• You don't have a marketing plan
• You may have a plan, but you fail to implement it

This is a super short episode, but it has some valuable tips you won't want to miss.

If you want to get your own marketing plan template completely FREE, you can get the template on the Louisville Gals Real Estate Blog.

See you on the blog.

.

Welcome to marketing tip #5 in this series in this marketing series. Today's tip is about 2 different types of marketing strategies; inbound and outbound.

Outbound

Outbound marketing strategies are things you have do on a regular basis and are not necessarily permission based. They are interruption based in most cases. As I said these are activities you need to do yourself. Some of those things are:

• Direct mail
• Door knocking
• Cold calling (definitely interruption based)
• Driving for dollars
• Bandit signs

Inbound strategies are strategies that attract prospects to come to you. They are mostly permission based. Some examples are:

• Content strategies (they subscribe)
• Social media (they follow)
• Websites (they choose to look at those)
• Networking

There is a place for both inbound and outbound marketing strategies in your business.

Don't forget to stop by the Louisville Gals Real Estate Blog and get your FREE Marketing Plan Template.

.

Welcome back to marketing tip #4 in this marketing tip series. These are bonus episodes so they will all be quick, actionable tips you can implement before the next one comes out.

Today I want to talk about why your marketing probably isn't working well. It's almost certainly because you don't have a written marketing plan.

In this show these are some of the things I'll cover:

• Targeted marketing and why it's so important (as opposed to shotgun marketing)
• Why your message has to match your target audience
• Cr.eating a marketing plan
• How you can get my marketing plan template FREE
• And more

Head on over to the Louisville Gals Real Estate Blog to get your FREE Marketing Plan Template or to schedule a 1-on-1 consultation to get my help creating your very own, customized marketing plan.

Next Time...

The difference in inbound and outbound marketing strategies and why you need to be doing both.

.