Let's Talk Real Estate Investing with Sharon Vornholt

The probate niche seems mysterious to many investors, especially for people just getting started in real estate investing, but it doesn't have to be. Today I want to answer a question which is can newbies succeed in the probate niche?

The short answer is yes.

At the end of the day, it really comes down to 5 "how to do these things" (which, by the way, are the same no matter what niche you are working in).

[00:00 - 03:19] Opening Segment

• Make sure to check a free probate investing starter kit

• The kit includes a roadmap, information on the probate process, and a proven probate letter template

• How newbies can work in the niche of probates

[03:20 - 05:25] 5 Essential Steps for Success in the Probate Real Estate Niche

• List of 5 critical steps for working in the probate niche

• How to get the leads

• How to market to these folks

• How to talk to this unique group of sellers

• How to make an offer

• How to write a sales and purchase contract

[05:26- 08:23] Closing Segment

• Outsourcing can simplify the process of buying unwanted properties

• Focus on helping people solve their problems, not just making money

• How real estate agents can benefit from buying distressed properties before listing them

Resources Mentioned:

Freebie: The Probate Investing Starter Kit

Probate Investing Simplified Course

Key Quotes:

"If you don't have leads coming in the door, you'll be out of business in no time." - Sharon Vornholt

"Focus on how you can help people, how you can help them solve their problem, and the money will follow." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at [email protected]

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

You know what they say…"The money is in the details," or in some cases, "The devil is in the details."

Today we're talking about how real estate investors should organize their probate lists for maximum profit over time.

When you look at how probate leads work, you get a new list each and every month. Looking back at that over a one-year period, you will have 12 new lists in just a year. In 3 years, you will have 36 new groups of leads. That's a lot!

The big question is, now that you've got your list, what do you do with it?

In today's show, we'll go over why you absolutely must organize your lists, how to do that, and why getting organized will make you more money over time. You'll also discover how to make direct mail marketing to probate leads a painless process by creating systems and outsourcing this whole process.

I have also listed some "must-have" resources for you below.

[00:00 - 04:30] Opening Segment

• How to organize and utilize probate lists for successful investment

• An overview of the probate process and identifying decision-makers

• The importance of lead generation for buying properties

• Area-specific sources for online leads in Louisville, Kentucky

[04:31 - 08:56] How to Organize Your Probate Lists

• How to effectively manage and clean your real estate leads list

• Avoid purchasing leads from obituaries
• Find a reliable source for leads
• Organize leads by month and location

[08:57 - 13:33] Maximize Your Direct Mail Marketing with Systems and Outsourcing

• Focus on properties in your area and bread-and-butter properties

• Set up a system for direct mail marketing by month and year

• Outsourcing direct mail is cheaper and more efficient than doing it in-house

• Systems and processes allow for business growth even while on vacation

[13:34 - 19:20] Closing Segment

• Building rapport and brand through direct mail letters

• Soft and gentle approach can make you remarkable in the eyes of potential sellers

• Why direct mail statistics are important for success

Resources Mentioned:

Probate Investing Simplified Course:

Probate Investing Starter Kit

Numbers and Statistics Aren't Always Sexy, but Great Results Are

Get Different: Marketing That Can't Be Ignored by Mike Michalowicz

There are both free and paid versions. (Sign up today for free and get 10% off your direct mail campaigns FOREVER!

Invelo: https://Sharonvornholt.com/invelo

Open Letter Marketing: https://louisvillegalsrealestateblog.com/OLM

Key Quotes:

"You want to be the person who is different. The person that doesn't quit, the person that shows up every month." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at [email protected]

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

For anyone who wants to build a portfolio or rental properties but isn't interested in locating distressed properties and rehabbing them, purchasing turnkey rental properties might be the perfect investment strategy for them. Many turnkey rental companies also take care of all the management of those same properties.

This decision often comes down to the amount of involvement you want in the front-end purchase process, and whether or not you are cut out to be a property manager. Many people understand the benefits of passive income from rental property, but they aren't necessarily "in love" with real estate investing. This gives everyone a way to be in this business that suits their individual needs.

Key Highlights:

[00:01 - 06:00] Opening Segment

• Introducing Bridge Turnkey Investments

• How Nathan got involved in the Real Estate Investing Industry

• The No Quitters Guide to Investing in Real Estate

• Focus on creating an extraordinary life, not just making money

[06:01 - 11:46] Investing in Turnkey Rentals

• How to evaluate property classes and find the proper neighborhoods

• Evaluated properties based on rent, crime statistics, and average price house

• Nathan's experience working with third-party property management companies

• Understanding the benefits and challenges of Airbnbs and midterm rentals

[11:47 - 17:40] Maximizing Revenue from Short-Term Rentals

• Airbnb can be a great source of income

• Understanding legalities and who the end user is important

• Cash flow is essential but not the only tool for making money in real estate

• Choosing the right property and knowing your area and target audience are key

[17:41 - 24:32] Closing Segment

• How to crush real estate investing and build an extraordinary life

• Cash reserves are critically important when investing in real estate

• Leveraging relationships is vital to the successful development

Want to connect with Nathan? Follow him on LinkedIn, Facebook, and Instagram to build an extraordinary life!

Resources Mentioned:

The No Quitters Guide to Investing in Real Estate

Key Quotes:

"People get obsessed about cash flow. Cash flow's great, and it's a great tool, but it's not the only tool." - Nathan Brooks

"Build a business that makes money, but also build a life that you love and do what you love." - Nathan Brooks

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn.

Or you can send me an email at [email protected]

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Content marketing is something all real estate investors need to be focusing on today. It builds a strong personal brand for you as well as a brand for your business. This means having content marketing strategies couldn't be more important as a part of your overall marketing strategy.

When I decided content marketing would be the focus of this podcast, I knew exactly who my guest would be. My guest today is Josh Culler of Culler Media. Josh has been on the show before and always has cutting-edge information to share. He has been in the real estate investing industry since 2013 and has been a part of hundreds of deals as a marketing director. Josh's company, Culler Media, is a service provider that offers full social media management along with YouTube, Podcasting, and other forms of content marketing. He primarily works with those in the Real Estate Investing education space.

[00:01 - 06:56] Opening Segment

• Introducing Culler Media

• The real estate investing education space

• How content creation started becoming a big thing in the mid-2010s

• Josh's research and development to understand how platforms work

[06:57 - 14:23] Exploring the Optimal Length in the Digital Age

• Long-form content vs short-form content

• How consumption of short-form content has flipped long-form content
• Long-form content still has its place and can be successful if done right

• How to leverage short-form content to drive people back to long-form content

[14:24 - 21:40] The Evolution of Content Consumption

• The benefits of short-form platforms

• How demographics evolve over time

• TikTok is the top of the funnel for educators and course creators

• Focus on delivering value rather than recording time

[21:41 - 28:49] Repurposing Content

• Tips for chopping out and delivering value-packed content

• Social media is a platform for organic lead generation and brand awareness

• You don't have to become an influencer to use social media for marketing

• Understand the platforms you are using and what they want

[28:50 - 39:51] Closing Segment

• How to create targeted and consistent content

• Crafting a content plan

• Use the 90/10 rule for content

Want to connect with Josh? Follow him on LinkedIn, Instagram, and YouTube. Head to his website to explore result-driven content marketing for real estate investors!

Key Quotes:

"Be focused on the value that you're delivering. If you're delivering immense value within the time period that you're recording, people will stay and listen and come back to it if they have to turn it off for a certain time period." - Josh Culler

"Consistency is the biggest factor to having any success on any platform." - Josh Culler

"Content marketing is just answering the questions that your target demographic has about what you do, who you are, and your industry." - Josh Culler

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at [email protected]

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Direct mail marketing is not an exact science, but there are some tried and true tips and best practices for building direct mail campaigns that consistently get results. In this episode, I want to focus on two things. How to build a tight, niche-specific list, and the actual direct mail campaigns. I also have some additional resources below.

This is the second part of this marketing series. You can find the link to part one below.

Show Notes

Here is a sample of what you can expect in this episode:

[00:01 - 07:09] Opening Segment

• Consistency and monthly mailings are key to success

• 81% of deals come at or beyond the fifth mailing

• The components of any direct mail campaign

• List, mail piece, message, and campaign

[07:10 - 14:01] Creating a Winning Direct Mail Campaign

• Tips for timing, messaging & targeting absentee owners

• Why postcards have a slight advantage over letters

• Messages should be personalized and address a specific property

• Focus on offering a unique solution that stands out from the competition

[14:02 - 22:06] Closing Segment

• Pick one niche when creating a list

• How to create a list of out-of-state absentee owners

• Money is in the follow-up

Resources Mentioned in this Show:

Part1 of this series: A Proven Way to Generate Leads for Your REI Business

FREE Absentee Owner Letter: Just Click Here.

Key Quotes:

"Direct mail is a long game. It's a long game. That you're playing that will bring you back rewards for many years to come." - Sharon Vornholt

"The money is in the follow-up. More than 80% of your deals will come at or beyond the fifth mailing" - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at [email protected]

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Direct mail has long been a proven way to generate leads for your real estate investing business. Direct mail marketing is a form of legacy marketing which is just another way of saying it's been around for a long time. It's a proven strategy for lead generation. And I can tell you this, it still works today.

From a marketing perspective, one thing I love about direct mail marketing is that you can get very targeted with your mailings so that you are reaching the right people with the right message. When it comes to generating leads for off-market properties, it is hands down the only way to reach most off-market sellers.

Listen in as I go over some pretty impressive statistics to back this up.

Key Highlights:

[00:01 - 04:29] Opening Segment

• How direct mail is a great return over time and can be put on autopilot

• 86% of marketers are investing in direct mail marketing today

90% are combining direct mail with digital marketing

• How you can increase the amount you spend on direct mail over time

[04:30 - 09:21] Online & Offline Strategies

• How you can achieve a 400% return on investment

Combining online and offline marketing strategies

• Statistics show 81% of deals come after the fifth mailing

90% of competition stops mailing before the third mailing

[09:22 - 14:04] Unlock the Power of Direct Mail Marketing

• 71% of people outsource their direct mail marketing while 29% do it in-house

• Why it is more cost-effective to outsource direct mail marketing

• How direct mail marketing influences buying and selling decisions

There is a 13 to 1 return on investment with direct mail

[14:05 - 20:34] Closing Segment

Resources Mentioned in This Show

• Check out Open Letter Marketing

•Invelo CRM (Free or paid): Use my special link to get 10% off your direct mail: JUST CLICK HERE...

**Put together a simple marketing plan in an hour

If you need a way to keep track of your leads, this CRM is great and there is a FREE version. Check it out here.

Did You Miss this Podcast?

How to Scale Your Real Estate Investing Business Using Invelo with Justin Silverio

Key Quotes:

"Your ability to generate leads will be the number one predictor of the success or failure of your business long term." - Sharon Vornholt

"Direct mail is one of the best investing strategies of all and is hands down the only way to reach most off-market sellers." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at [email protected]

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Marketing is so important to the long-term success of your business. Today I'm doing an overview of 5 proven ways for generating leads for your real estate investing business that can help you close more deals. There are many ways for investors to generate leads, but these are my tried-and-true methods.

What exactly is lead generation?

Lead generation can be defined as the process of finding motivated sellers through marketing. I recommend that you have 3 to 5 lead channels or marketing strategies for generating a steady stream of leads, so let's dive into my top 5.

Even if direct mail isn't on your "to-do" list today, it most likely will be at some point so don't miss out on this discount.

Show Notes:

[00:01 - 04:35] Opening Segment

• The Power of Lead Generation

The process of finding motivated sellers through marketing

• Five strategies for lead generation

• Direct mail, networking, websites, content marketing, and follow-up

[04:36 - 08:17] 5 Proven Ways for Generating Leads

• Learn how to get the most out of networking events

• Networking with a purpose and an expected outcome

• How having a website is your online business card

• Content marketing is vital to survival long-term

[08:18 - 10:47] Closing Segment

• Consistent follow-up is key to success

• Free quick-start marketing templates

Resources Mentioned:

Quick Start Marketing Plan

To get your copy of my "Quick Start Marketing Plan" template head on over to the Louisville Gal's Real Estate Blog.

CRM

I have a great resource for you today. If you need a way to keep track of your leads, this CRM is great and there is a FREE version. Check it out here.

Websites

Need a proven lead generation website? This is the one I recommend.

Direct Mail

Open Letter Marketing is the sister company of Invelo. Sign up through this link to get the free CRM, and get 10% off your direct mail FOREVER! Just CLICK HERE

Key Quotes:

"You may get a different response in different markets, but over time, direct mail will consistently bring you good leads." - Sharon Vornholt

"As many as 80% of your deals will come from consistent follow-up." - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at [email protected]

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Omni Casey is a real estate investor and broker, and he has been a coach for nearly 20 years. He grew up in Hawaii, but he relocated to Northern Virginia more than 10 years ago where they have been growing their real estate investment portfolio and a top-performing real estate team. I love that he has gotten his children involved in the business too.

If you get one thing from this show, it will be that there are many ways to market your business so that it becomes successful.

Key Highlights:

[00:01 - 10:05] Opening Segment

• Moving from Hawaii to the USA

How Omni learned to build teams and make long-distance investments

• The importance of learning the skillset, the principles, and how to be successful
• Understanding the investor mindset

[10:06 - 20:06] The Concept of Finding a Group

• How Omni realized the majority of real estate agents were not investors
• You need to align yourself with the right people
• The difference between mentors and coaches

How to source deals

[20:07 - 31:35] Tips Finding the Right Real Estate Investing Mentors

• How Omni started out with single-family homes
• How to manage virtual investing

Hiring and firing the right people.

• Becoming a very unique solution to a very unique problem in the market

[31:36 - 39:10] Closing Segment

• Omni's marketing strategy and how he finds deals
• Introducing The Cash Flow Breakfast Club

Want to connect with Omni? Follow him on Instagram and Facebook. Head to his website to complete financial freedom in five years or less!

Resources Mentioned:

The New Relationship Marketing for Real Estate Investors

The Cash Flow Breakfast Club

Key Quotes:

"The skill of real estate is transferrable no matter where you go if you understand how to be successful in real estate." - Omni Casey

"Finding mentors, coaches, and masterminds is key to reaching the top in any field, industry, or investment that you want to get to." - Omni Casey

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at [email protected]

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

We all know the importance of marketing in your real estate investing business. Marketing always involves using your time or your money, and in most cases, it's a little bit of both. Today I want to talk about the new relationship marketing for real estate investors, what that means, and how can you implement it in your business.

What's the benefit of implementing this in your business? The biggest benefit is that in most cases it's free and anyone can do it.

Strictly defined, Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to market to current customers versus new customer acquisition through sales and advertising. However, you can also turn this around and use some of these same principles to attract and engage new customers and create raving fans in the process, especially since social media and content marketing are such a big part of business success today.

Key Highlights:

[00:01 - 04:29] Opening Segment

• An overview of relationship marketing for real estate investors

A strategy of customer relationship management (CRM)

• How to create raving fans through excellent customer experience

• Communicate the benefits of working with you and how it will change their current reality

[04:30 - 09:02] Building Relationships and Exceeding Expectations

• Build a relationship with the seller to help them move on with their lives

• Focus on the customer experience from the first phone call to closing the deal

• Exceed expectations each time you interact with them

• Become reliable and dependable to be at the top of the list

[09:03 - 13:36] Stand Out From the Crowd with Relationship Marketing

• Build relationships through honest conversations

• Figure out what makes you unique from other investors in the room

• Become an expert in a few areas to stand out from the crowd

• Different is better than better when it comes to marketing

[13:37 - 19:53] Closing Segment

• Why social media is a great opportunity for real estate investors

• Networking online and offline is important

Resources Mentioned:

Get your FREE "Quick Start Marketing Plan" on the Louisville Gal's Real Estate Blog

Need a CRM for your business? I have one I recommend. It's called Invelo and you can get it here

Key Quotes:

"When your customer's experience is outstanding and memorable, you will inevitably create raving fans. " - Sharon Vornholt

"Everything in your business should be about the customer experience from that first phone call until the deal is closed." - Sharon Vornholt

"Businesses are all about relationships and networking is the way that you connect with these people." -Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at [email protected]

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today's topic is a hot one: Luxury Air BNB Investing for busy professionals. My guest is Dr. Rachel Gainsbrugh, and she has a wealth of information on this topic. Rachel shares the same strategies she uses in her own business to make top dollar on each one of her 18 short-term rentals. In this show, you will learn how she was able to 15X her income on these short-term rentals over long-term rentals.

Key Highlights:

[00:01 - 07:42] Opening Segment

• Rachel's inspiring journey to financial freedom

• A luxury Airbnb and short-term rental real estate investor

• How Rachel and her husband changed their lifestyle to support their goals and dreams

• Investing in luxury Airbnb and short-term rental real estate investments

[07:43 - 15:02] Building a Successful Short-Term Rental Investing Business

• Airbnb investing was chosen as it had significant returns

• SOPs, KPIs, and virtual assistants were used to outsource work

• Networking was key in expanding exponentially
• How to maximize profits with short-term rentals

[15:03 - 22:54] Leveraging Tax Benefits and Creating Luxury Experiences

• Why having a mantra can be a game changer
• Get laser-focused on what you want out of your portfolio

• Leverage tax benefits such as cost segregation studies and bonus depreciation

• Put a little bit of lipstick on properties but not full gut rehabs

[22:55 - 29:56] Unlocking the Secrets of Luxury Airbnbs

• How to generate extra revenue through upsells and amenities

• Upsells can generate an extra $500-$1000 a month in revenue

• Make sure to provide what guests are asking for
• The importance of surveying guests

[29:57 - 37:05] Unlock Opportunities with Surveys and Differentiation Strategies

• Survey customers to understand what they want and need
• Differentiate yourself in the business by providing extra services and custom messages

• Set up an honor system for goods in the store if necessary

• Why you should include a call to action in your listing

[37:06 - 41:21] Closing Segment

• Create revenue with additional benefits for guests
• Look at regulations and markets before investing

Resources Mentioned:

Short Term Gems

Hospitable Hosts

75 Gems

Social Media:

• Facebook - https://www.facebook.com/groups/422973842093365
• Instagram - @short.term.gems
• Facebook Business - https://www.facebook.com/shorttermgems
• Facebook Profile - https://www.facebook.com/rachel.gainsbrugh/
• LinkedIn - https://www.linkedin.com/in/dr-rachel-gainsbrugh-4bb33721/
• LinkedIn Business - https://www.linkedin.com/company/short-term-gems/
• YouTube - https://www.youtube.com/channel/UCqbd6q_YI8KI-zyTeBgMjnQ
• Twitter - https://twitter.com/GratefulPharmD
• TikTok - https://www.tiktok.com/@luxury_str_doctor
• Amazon Live - https://www.amazon.com/shop/short.term.gems

Be sure to check out Rachel's website for more information.

Key Quotes:

"Quickly is not the stuff that's really going to bring you joy and peace of mind." - Rachel Gainsbrugh

"By understanding the needs of your guests and the market, you can really create something special for them." - Rachel Gainsbrugh

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at [email protected]

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!