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Marketing is constantly evolving, and, with so much change in the past year alone, moving forward, what are the winning tools and strategies that will help organisations fire up their marketing initiatives in 2022? Ksenia Newton, Marketing Content Specialist, Brandwatch shares why marketers have an issue with understanding who their customer is and what knowledge and resource gaps require bridging in the marketing scene.
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In this morning's The Breakfast Brief, we discuss the market’s focus toward fourth-quarter earnings, China's release of its its fourth quarter and 2021 full year GDP data, Singapore's first SPAC listing, and more.
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From former President Donald Trump first rally of 2022 Saturday in Arizona, to hundreds of students in Boston and Chicago walking out of classes in protests demanding a switch to remote learning as a surge in COVID-19 cases fueled by the Omicron variant, Nirmal Ghosh, US Bureau Chief, Straits Times gives an analysis of it all.
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The impact of Covid-19 aside, increasing competition from proliferating heartland shopping malls and the rise of e-commerce has significantly decreased footfall to smaller heartland shops.
Estee Lim, General Manager, Bee Choo Origin shares her views on the importance of digitalisation for heartland businesses and how they can push boundaries to preserve the ‘kampung spirit’.
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Have you tried one of those meat alternative products, can it potentially replace real meat in the near future? It was recently suggested that 54 percent of Gen Z respondents were already trying to restrict their meat consumption. Gautam Godhwani, Managing Partner, Good Startup shares his views on how the meat alternative industry can continue to re-define consumer food choices worldwide and retain investors' attention globally.
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From the publisher's feed
Start your day with the stories shaping Singapore — and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.
And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

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