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We are blessed to have none other than UNCLE JOE! The legend himself, on the show today! For those that don't know Joe Crisara, he has been in the trades for 44 years and is America's service sales coach training over 7000 technicians on his Pure Motive Serivce™! Starting out as a plumbing and HVAC tech before owning his own company. It was through his own struggles that he learned how to create real value for customers and present it in a way that makes it irresistible. 

We got into:

How to convey what you do so that it generates curiosity and creates a loyal follower

Why there's no such thing as a self-made person

What is the toughest Pure Motive of all?

How to bring the art and science of communication together

How to convey the meaning a purchase with have for a customer

Find Joe: 

On the Web: servicemvp.com

On Facebook: https://www.facebook.com/groups/1550374268369881

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media (https://www.onpurposemedia.ca)

For HVAC Digital Marketing: https://www.onpurposemedia.ca/hvac-digital-marketing

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Ismael J Valdez is the owner of Nexgen Air Conditioning Heating and Plumbing, a company that he grew to $30 million per year in just 4 years, and is currently on pace to do $60 Million (!) this year. He is a firm believer in making educated, data-based decisions to move your business in the right directions based on intel, not just hunches. In addition, he is a steward to tracking a few key KPIs.

We got into:

How can you be a master of your HVAC business?

What is the biggest mistake most HVAC owners make in business?

Why did he restructure his business when at $30M yearly revenue?

What is DataCube?

What are the most important KPIs to look at?

How to determine your marketing budget?

When should I do radio, TV, and billboards?

How do you create happiness and culture?

What are you going to do when you hit $100M in revenue?

How is the social environment different for kids in school now than it was 10 or 20 years ago?

And more!

Find Ish:

On the web: https://www.NexGenAirAndHeat.com

Service Avengers Group: https://www.facebook.com/groups/2410076959107415

DataCube: https://www.DataCube.ai

Vegas Event: https://bit.ly/3cdJjgu 

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca
For HVAC Digitial Marketing: https://www.onpurposemedia.ca/hvac-digital-marketing

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Heather Ripley is the founder of Ripley PR, a global public relations firm specializing in helping home service businesses promote and advocate for your business. Named by Forbes as one of America’s Best PR Agencies AND having been recognized by Entrepreneur Magazine as the Top Franchise PR Agency three years in a row! She is also the best-selling author of Next Level Now, which educates you on why PR is more than just responding to the ‘bad things’ that come your way; it means thinking strategically about your business and how to position yourself to increase visibility and credibility in your market.

We got into:

What the heck is a PR strategy anyways? And why is hiring a PR strategist so important for an HVAC company?

What is the key difference between PR and marketing/advertising/branding?

How can you use social media as a PR tool?

How can I get TV interviews?

How to prepare for a TV interview. 

What do you wish you could tell yourself 10 years ago? What do you think you’ll want to tell your current self 10 years from now?

What is the best practice for responding to negative reviews?

What do are companies doing incorrectly in their marketing messages?

And more!

Find Heather:

On The Web: https://www.RipleyPR.com
Buy Her Book: https://www.PRSecretsForHomeService.com

Via Email: [email protected] 

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

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Victor Rancour is a man that needs little introduction in our industry. He is the owner of Absolute Airflow and co-founder of Service Hero. He is best known for taking Absolute Airflow from scratch to over $20 million in revenue in 24 months and growing from 1 to 54 employees in the same amount of time. At Service Hero they offer home service marketing and training, including a fantastic new app which you can check out in  the link below.  With all this going on it’s no wonder he has the nickname The Rocket Man. Grab your pen and paper for this one.

We Got into:

How to overcome business struggles? 

Where does your drive to succeed come from?

How do you know when to stop doing something in business? 

How to create a winning culture!

How do you create standards for your employees? 

What is the most worthwhile goal a person can dedicate their life to?

Who is the biggest influence in your life?

How to market your HVAC business? 

How to convert more leads into booked calls?

Find Victor:

On the Web: https://www.CallServiceHero.com

On Facebook: https://www.facebook.com/victor.rancour

Check out the Service Hero App: https://serviceheroacademy.com?aff=OnPurposeMedia

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca

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Nate is the author of the Home Comfort Book and the founder of HVAC 2.0. Hailing from Cleveland, his goal is that everyone who comfortable, healthy, and renewably powered home should be able to have one. They're not building out a system HVAC contractors to be able to do the same for the clients without hurting their business, but rather improve their business. HVAC 2.0's Prime Directive is to provide excellent experiences for both contractors and their homeowner clients. 

What is HVAC 2.0 all about?

How do I market HVAC 2.0?

How do I get more comfort consults vs free quotes?

How to Responsibly avoid responsibility?

Does having a day off for a holiday increase or decrease productivity at work?

What is the most important rule of the comfort consult?

The most important question to ask before you get into pricing.

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Alicia and Peter Green are the owners of Go Green Plumbing Heating and Air with over 20 years of on-the-job experience. Starting out as a plumbers apprentice, and having to work through the rigors of being a Foreman, Journeyman, Project Manager then Estimator, and General Manager, they will be bringing a wealth of knowledge to show. Including how they have generated over 1,300 Google reviews with an average rating of 4.9 stars!

• How do you make working as a couple together?
• How do you look at pricing your jobs? 
• How do you gamify review generation with your technicians?
• The key metric to look at when setting a total company budget
• What percentage do you spend on marketing, and how to determine that?

Get in touch with Pete and Alica:

https://www.gogreenplumb.com

Join the Business of Plumbing & HVAC Facebook Group: https://www.facebook.com/groups/936582299837767 

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Send us Fan Mail