Leupold Core Insider

Located in the heart of the Rocky Mountains in Northern Utah, Wild Country Outfitters is well known as one of the premier wildlife ranches in the world for hunting fair chase elk, mule deer, and more.

Join Leupold CEO, Bruce Pettet, as he sits down with outfit owner Tom Land and his son Austin to offer advice for hunters on preparing for a big hunt, choosing the right outfitter for you, and more.

Subjects Discussed: Ranch management as an ongoing conservation effort; letting the elk thrive; being patient vs. being aggressive; the most important gear for an elk hunt; enjoying the hunt experience; and more.

This is the second part of Adam's conversation with VP of Product Development, Tim Lesser, recorded on location at Leupold HQ in Oregon. In this episode, they discuss binoculars and rangefinders.

If you've ever wondered how to choose wisely with either of these product categories, this episode will open your eyes—pun intended—to the details that matter to you and your hunting style.

Subjects Discussed: lenses, prisms, and diopter adjustments; glare reduction; laser sensitivity and accuracy; ballistic computations; how to sight-in your rangefinder; and a whole lot more.

And if you haven't already, go subscribe to the Beyond The Kill Podcast for more episodes from Adam and his team at the Journal of Mountain Hunting.

On this episode, recorded on location at Leupold HQ, Adam Janke of the Beyond The Kill Podcast sits down with VP of Product Development, Tim Lesser, to discuss rifle scope selection criteria and how to make sure you're spending your money wisely.

Subjects Discussed: zoom ratios; reticles; lenses; coatings; focal planes; design and engineering; scope testing; warranties; and field scenarios that will help you choose the best rifle scope for your unique hunting needs.

Hot off the heels of the premiere of our new limited-series, KODIAK, we caught up with Alaskan guide & owner of Adventure Mountain Hunts, Cole Kramer. Since 2002, Cole has cut his teeth in the wilderness of Alaska guiding hunters for deer, moose, sheep, caribou, & grizzly bears. On this episode, he sheds light on the life of an Alaskan guide and never-before-heard details about last years Sitka Blacktail hunt with Mike, Tim, and Brian Call as seen in the limited-series KODIAK.

Subjects Discussed: Cole's tot commercial; how to get into guiding; surviving tsunami threats; being a good hunting client; the allure of Kodiak; Cole's favorites and more.

What size binoculars should I buy? How do I glass more efficiently to find animals? When should I use my spotting scope? Leupold's Shawn and Scott sat down with hunter Randy Newberg to answer these questions and get his top tips for making your glassing session as successful as possible, so you can fill the freezer this fall.

Subjects Discussed: Choosing the right optic for the right job; getting comfortable and stable; picking the right location; taking naps; being slow, methodical, and patient; taking care of your glass; and more.

Before the early 80s, soldiers still used hunting-style riflescopes in combat. But in 1984, the U.S. Army tasked Leupold with developing a fixed power optic designed specifically for combat. The scope had to withstand a drop from a helicopter (while mounted to a rifle) and also had to be submersible to 66 feet - while still maintaining peak optical performance. The result? The ULTRA, a scope that outperformed even the military's expectations. More than 30 years, and countless innovations later, Leupold's partnership with the U.S. military continues - supporting numerous service branches with high-performance battle-ready optics.

Leupold's Shawn Skipper and Nic Kytlica sit down with fellow teammates Sam Horstman (Directory of Military Sales) and Michael Baccellieri (Military Business Development) to discuss the history of Leupold optics in the military, how the military contract process works, and what soldiers demand from our products in combat.

Subjects Discussed: Leupold's military history; weapon systems and contracts; the procurement process; military vs. civilian products; durability testing; employing veterans; new technologies for combat; and more.

The experience of having a truly good cup of coffee is as satisfying as sending a .50 cal. round downrange. Between multiple deployments to Iraq and Afghanistan, former Green Beret Evan Hafer worked to not only refine his firearms skills, but also his coffee roasting. What started as a vision of wanting high-quality coffee on deployments, turned into Black Rifle Coffee Company (BRCC) - a leading premium, small-batch, roast-to-order, veteran-owned coffee company with explosive roast profiles. BRCC CEO, Evan Hafer, joins Leupold's Bruce Pettet and Shane Meisel to talk the history of BRCC, the importance of employing and honoring veterans, and more.

Subjects Discussed: Where the Black Rifle name originated; getting great results with great people; bringing passion to the mission; enhancing the customer experience; leadership vs. management; the importance of social media to business; and more.

Nearly four decades ago Sorinex was founded with the courage, and the mission, to do something different and better than ever before. Today, Sorinex is the leading innovator in American Made strength and conditioning equipment for professional teams, colleges, high schools, and military bases.

Sorinex CEO, Bert Sorin, grew up steeped in the business his dad started in 1980 and spent over two decades as a competitive athlete in the strength sports arena. As a former Division 1 Track & Field All-American and lifelong outdoorsman with years of training experience, Bert sat down with Leupold's Michael Baccellieri to discuss the importance of both physical and mental exercise to provide the best chance for survival and success in the outdoors.

Subjects Discussed: Made in America brands with a similar story; bedtime hunting stories; overcoming fears with rewards; how human performance applies to the outdoors; creating innovations from personal problems; Bert's superpower; building an adult summer camp; and more.

Opening and securing public access is a key component of the Rocky Mountain Elk Foundation's mission. Since 1984, RMEF has opened, secured or improved public access to more than 1.2 million acres of elk habitat across the country for hunters, hikers, anglers and other outdoor enthusiasts to enjoy. Leupold CEO, Bruce Pettet, sits down with RMEF CEO, Kyle Weaver, and long-time elk hunter (and RMEF member), Randy Newberg, to talk about the future vision of RMEF, the work being done to secure more public access, and the success of the first-annual RMEF Elk Camp/Mountain Festival in Park City, UT.

Subjects Discussed: Building generational value; mixing the old with the new; Randy's first Leupold scope; accessing the 9 million acres of public land that are landlocked; focusing on quality elk habitat; and more.

Elk quarters are heavy, sheep country is relentless and unlike many sports, hunting requires you to maintain your strength, speed, and stamina for multiple days. With hunting season just around the corner, the time to prepare is now. Leupold CEO, Bruce Pettet, sits down with MTN OPS co-founders, Casey and Jordan Harbertson, as well as Brian 'Gritty' Call to talk all things fitness, preparation for the fall, and how to set yourself up to succeed.

Subjects Discussed: The ebbs and flows of fitness; battling procrastination; making small sustainable decisions; hike v.s. lifting; why the best ideas come during exercise; proper poops; finding your motivation; and more.