Want to cut through the digital noise and truly reach your readers? In this deep dive, our hosts break down how SMS marketing can give authors a direct, immediate channel to engage their audience—without overwhelming your to-do list. Drawing insights from an Indie Author Magazine article, they demystify the essentials, walk through practical use cases, and share tips to get started, all while emphasizing the importance of consent and reader value.

Timestamps for Key Segments:

• [00:00:59] – Why SMS marketing? Cutting through the clutter

• [00:02:13] – What is SMS marketing for authors (and what it isn’t)

• [00:02:35] – Real-world examples: What kinds of texts should authors send?

• [00:03:24] – SMS vs. Email: The staggering difference in open rates

• [00:04:15] – Unique strengths of SMS over social media and email

• [00:05:37] – Practical ways to use SMS: Book launches, exclusives, events, and more

• [00:08:13] – Choosing the right SMS platform for your author business

• [00:09:30] – The legal must-knows: Consent, regulations, and opt-ins

• [00:10:25] – Segmentation and crafting effective messages

• [00:12:04] – Which authors benefit most—and how to run your first test

• [00:13:31] – Key takeaways, thoughtful advice, and an invitation to experiment

If you’re curious about new ways to connect with readers, this episode will help you decide if SMS deserves a spot in your author marketing toolkit—and show you how to dip your toes in, ethically and effectively.