Level Up UA

Level Up UA

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Level Up UA episodes

  • The One With The Office Party (Part 2)
    Adam & Piyush are joined by David Philippson and Tim Koschella again for part two of their mission to round up the year, Industry acquisitions and what it all means, Meta (Facebook), and making some interesting predictions for 2022.
    47 min
  • The One About Engagement
    Adam & Piyush are joined by Tom Hammond (Co-founder & CEO of UserWise) as they deep dive into the connection between CRM and UA in gaming. What does good CRM look like in a gaming context and how does it affect UA? Is poor UA performance a factor of UA or monetisation design, or both?! Tune in to find out.
    40 min
  • The One About Virtual Reality
    Join your hosts, Adam and Piyush, with very special guest Tony Vitillo (VR Developer / Blogger) as they take an in depth look at the world of Virtual Reality. Should you be moving to VR? Have a listen and then make your mind up.
    Guest: Antony Vitillo
    Hosts: Adam Smart and Piyush Mishra
    46 min
  • The One About App Stores
    Join your hosts, Adam and Piyush, with very special guest Michael Hudson CEO & Co-Founder GameBake, while they discuss the benefits of looking outside traditional app store channels to expand a game's reach. Is there more to growth than just the Apple App Store and Google Play?
    37 min
  • The One Where They're in Charge of UA
    Join your hosts, Adam and Piyush, with very special guest Saikala Sultanova, Senior Director of UA & Growth at Product Madness, as they dive into life as a UA Director at a leading gaming company. From building the right team structure to focussing on what's important.
    36 min
  • The One Where They Look at the World as a CEO
    Join your hosts, Adam and Piyush, with very special guest Michail Katkoff - CEO of Savage Game Studios I Founder of Deconstructor of Fun as they delve into a CEO's world, How/If game design takes UA's needs into account and how that is managed. How marketing and product are integrated and really the finer points of what a CEO is interested in/worried about when it comes to UA.
    41 min
  • The One Where They Talk Creative
    Join your hosts, Adam and Piyush, with very special guest John Wright, Head Of Operations at Luna Labs (an ironSource Company), as they discuss the importance of creative in a world full of automation and algorithms. They take a look at everything from the basics, to playable ads, to a whole new world of analytics that is now spawning from them as a result.
    31 min
  • The One About DSPs
    Join your hosts, Adam and Piyush, with very special guests, Alexandre Noirot-Cosson (Head or Marketing - Live Games, SocialPoint), and Norberto Degara (Head of Marketing Analytics, SocialPoint) as they deep dive into the latest on media buying, automation, and the state of the demand side adtech ecosystem in 2021.
    46 min

About Level Up UA

From the publisher's feed

Adam and Piyush take us on a journey of discovery in mobile gaming, speaking to experts to navigate through the every-changing ad tech landscape.