Level Up UA

Join your hosts, Adam and Piyush, with very special guests Inna Ushakova (Co-Founder and CEO of Sclarr) and Richard Palmer (Principal Software Engineer at King), as they unpack the latest in mobile ad fraud. Okay, okay, it's the elephant in the room that no one really wants to admit is happening, but with over $3bn estimated to be exposed to the bots, the techno scammers, and the ad fraudsters in 2020, it's a very real issue. Find out what ad fraud actually looks like, how it has evolved in recent years, how SKAdNetwork is affected, and how the industry tackles this huge issue.

The one where they talk about... guess what... SKAN; Past, Present and Future. Where else to start Level UP UA than focusing on the industry-defining topic of SKAd Network with two incredible industry veterans, David and Tim. Join us as we kick off our new podcast by taking a deep dive on SKAN, looking at the different approaches that people are taking to measuring user value (Conversion Values), how Apple's privacy threshold is iterating and impacting postbacks, and how to drive up ATT opt-ins. We're not starting with the easy topics, we're diving straight in at the deep end!

Hosted by Adam Smart, Director of Product, AppsFlyer & Piyush Mishra, Lead -Growth Marketing, Product Madness, with special guests David Phillopson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen.

Adam and Piyush take us on a journey of discovery in mobile gaming, speaking to experts to navigate through the every-changing ad tech landscape.