Level Up Your Brand

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Your brand is not the right fit for everyone. And that's not a problem -- it's the whole point. The fastest path to finding your ideal customers is getting ruthlessly clear about who you don't want. Martin Sully opens this episode drinking beetroot juice and explains exactly why that's the perfect metaphor for what your brand should be doing every day.

LINKS

Episode page: https://www.snapper.studio/episodes/the-art-of-repelling-customers

Blog post -- How to Find Your Target Audience: https://www.snapper.studio/blog/identify-target-audience

Part 2 -- Attracting Customers: https://www.snapper.studio/episodes/attracting-customers-customer-personas-ep-4

Enjoyed this episode? The best next step is a free 30-minute Vision Call with Martin. No pitch, no pressure -- just a straight conversation about where your brand is and what it needs. Book at https://clients.snapper.studio/discovery

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Pepsi consistently beats Coke in blind taste tests. Yet Coke outsells Pepsi everywhere. How? Because people aren't buying the drink -- they're buying the brand experience. In this episode Martin Sully unpacks the five pillars of intentional brand alignment and shows you how to build the same emotional connection without a $6 billion marketing budget.

LINKS

Episode page: https://www.snapper.studio/episodes/intentional-brand-alignment-ep-2

Blog post – What is a Brand Promise: https://www.snapper.studio/blog/brand-promise

Free Brand Vision tool: https://www.snapper.studio/brand-vision

Book a free Vision Call: https://clients.snapper.studio/discovery

Enjoyed this episode? The best next step is a free 30-minute Vision Call with Martin. No pitch, no pressure – just a straight conversation about where your brand is and what it needs. Book at snapper.studio/discovery

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Most people think branding is a logo. It isn't. It's every single decision your business makes – including the soap in your bathroom, how your team answers the phone, and yes, whether you use single or double ply toilet paper. In this episode Martin Sully breaks down what branding actually is, dismantles the biggest misconceptions, and walks through the six foundations every brand needs before anything else.

LINKS

Episode page: https://www.snapper.studio/episodes/brand-foundations-ep-1

Blog post -- What Are Brand Foundations: https://www.snapper.studio/blog/brand-foundations

Free Brand Vision tool: https://www.snapper.studio/brand-vision

Book a free Vision Call: https://clients.snapper.studio/discovery

Send us Fan Mail

Welcome to theLevel Up Podcast.  Formerly the Hot Metal Brand Podcast.

I'm Martin from Snapper Studio, and I'm on a mission to help you get clarity in your brand and confidence in what you're selling.

From thoughtful empowering brand strategies to defining powerful visual stories - I'll arm you with bite-size branding tools to help you improve your brand and leave your own unique mark.

Covering:
• Naming a podcast
• The podcast format
• And a little bit about me.

Subscribe now and I'll see you on the next episode.

www.snapper.studio