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The first of a 2-part series introducing you to finding your ideal customers.

First, you have to work out how to not attract the wrong customers to your business.

There's a 3 step strategy to this:

1. Stand for something, people who don't align with your beliefs and values won't be inclined to make a purchase
2. Get to know what your ideal customers love and think
3. Set expectations, so if someone comes to you for one thing, they get just that, and nothing more. You can then build value into that.

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Creating thoughtful brands that get to the heart of what customers want is called intentional alignment, where you align your reputation, values, mission + vision statements and your brand's promise to make an emotional connection to your customers.

We dive right into: 

• Building a positive reputation by understanding negative reputations
• Connecting to your audience with emotions
• Creating brand values
• Mission and vision statements - outlining your goals and objectives are for your business
• Brand Promises - how to outline what the customers' experience is

Come and learn more about Snapper Studio - https://www.snapper.studio

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Welcome back to the first proper episode of the podcast! Where I dive deeper into the foundations of a great brand!

I cover:
 
 • What branding is to me.
 • Common misconceptions of what a brand is.
 • Why you need to carefully think about all the decisions in your business.
• What branding can do for you.
• How to build strong foundations by looking at your brands DNA, your why, unique selling propositions, understanding customers, brand goals and feelings.

The feels finder download is the first task I work through with every single client. Come and grab your free download — https://www.snapper.studio/download/feelings

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Welcome to theLevel Up Podcast.  Formerly the Hot Metal Brand Podcast.

I'm Martin from Snapper Studio, and I'm on a mission to help you get clarity in your brand and confidence in what you're selling.

From thoughtful empowering brand strategies to defining powerful visual stories - I'll arm you with bite-size branding tools to help you improve your brand and leave your own unique mark.

Covering:
• Naming a podcast
• The podcast format
• And a little bit about me.

Subscribe now and I'll see you on the next episode.

www.snapper.studio