Level Up Your Brand

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Just like you might set New Year's resolutions, the start of the year is the perfect time to set and track ambitious, achievable business goals. 

We talk about:

• Accountability
• My brand goals for the year
• Why brand goals need to be broken down into tasks
• Setting stretch goals and deadlines to help you achieve them.

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An explanation of the importance of brand audits. 

In this episode, I describe how audits can be used to:

• Understand a brand's position
• Evaluate customer recall
• And to identify potential issues that a business might not have noticed. 

I use brand audits to analyse three key areas:  

• External branding
• Internal branding
• Customer experience 

The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve.

It's also a service Snapper Studio will introduce in 2024. Come and sign up for our newsletter to be the first to know about it.

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In this episode of the Level Up Your Brand Podcast, host Martin Sully, shares his Christmas experiences and discusses the concept of 'is your business a brand?'. 

It includes:

• A Christmas day wrap-up
• A thought provoking question raised by Kevin Finn
• Where the identity of a brand comes from
• And highlights that to build a brand, it must be worked on daily

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In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience. 

We cover:

• How every person working in a brand becomes an extension of its persona
• The connection between a brand and its employees. 
• And give you a practical tool to create a charismatic brand personality. 
• We also the misconception that charisma and personality are limited to individuals, not brands. 

Giving personality traits to a brand is not about manipulatively triggering emotions but facilitating engaging connections. 

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Snapper Studio and Martin want to announce limited availability for branding projects and podcasts due to Martin and his wife expecting a baby.

I want to personally thank listeners for their support and encourage them during the holiday season to reach out if they need help.

You can reach me on:

LinkedIn
Email – martin @ snapper . studio
Or through the Snapper Studio website

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In this episode, host we talk to Mathew Goddard from Aquacultr about creating a more efficient and sustainable system for seafood production.

Mat shares his journey from discovering a Barramundi farm for sale to establishing a sustainable fish farming model.

He emphasises on the need for sustainable, low footprint technologies and how his company, Aquacultr, seeks to revolutionise seafood farming.

We discuss the environmental and health implications of current seafood farming methods and the future for sustainable aquatic farming.

Mat also shares his aspirations for improving food security and leaving a positive impact on the environment, the food industry and people's lives.

LinkedIn – Mathew Goddard
Website – Aquacultr Sustainable Fish Farming Systems

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Martin Sully, a brand strategist and founder of Snapper Studio, discusses the growing influence of artificial intelligence (AI) and machine learning on branding. 

He explores the tools currently available that incorporate AI, including Chat GPT, photo editors, AI-generated logos and even the emergence of AI-assisted brand development tools. 

However, he also emphasises that while AI can help streamline certain design processes and content generation, it can never replace the emotional and human touch in branding. 

Martin believes AI will change the graphic design landscape over the next two years, including Adobe's potential move into providing AI-assisted brand development tools.

00:53 Introduction to the Podcast

01:17 Impact of AI on Branding

03:01 Exploring AI and its Limitations

04:02 First Experience with Generative AI

05:33 Understanding Emotional Branding

08:42 Current AI Tools in Branding

12:01 Real World Uses of Generative AI

12:13 The Role of AI in Podcasting

17:48 Adobe's AI Innovations

23:16 The Future of Branding with AI

28:48 Conclusion: AI's Role in Design and Branding

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We talk with Claire from KidBiz Academy and Tara Clark Art about the pitfalls of working with kids, selling candles, fortune telling, and how we all need to persevere to get to where we want to.

 This episode is packed with gems, by two guests who are doing incredible things. Claire is empowering children to take on an entrepreneurial spirit, teaching them all about the various aspects of business, from marketing to design, to sales and production. Breaking it down and making it interesting for kids aged 5+.

Tara is a 15-year-old aspiring artist, specialising in Character Design. She guides me through her process, where she wants to take things and that she's currently open to commissions, so if you want to work with her, her work is simply amazing. And now she's a published illustrator.

Download my freebie - supercharge your brand's feelings

Claire Wheeler
Website – KidBiz Academy
Socials – Facebook, Instagram, LinkedIn

Tara Clark
Instagram – @Tara.Clark.Art 
Commissions Email Tara at [email protected]

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Jess Hodge went on her honeymoon to Thailand, found a beautiful beach covered in plastic rubbish, and spent part of her trip cleaning it up. When she got home she tried to find a sustainable coffee table. She couldn't find one anywhere. So she made one. That was the beginning of Resourceful Living – a social enterprise that has now recycled 20 tonnes of plastic and saved enough energy to power 54 homes for a year.

ABOUT THE GUEST

Jess Hodge is the founder of Resourceful Living, a Newcastle-based social enterprise that turns waste plastic into furniture, plant pots, and everyday products. Since launching, Resourceful Living has recycled over 20 tonnes of plastic -- saving enough energy to power 54 homes for a year. Jess is driven by the belief that beautiful, functional products and environmental responsibility are not mutually exclusive.

LINKS

Episode page: https://www.snapper.studio/episodes/jess-hodge-resourceful-living-ep-15

Resourceful Living website: https://resourcefulliving.com.au/

Jess Hodge on LinkedIn: https://www.linkedin.com/in/jesshodge-resourcefulliving/

Free Sentiment Tracker: https://www.snapper.studio/brand-sentiment-tracker

Book a free Vision Call: https://clients.snapper.studio/discovery

CALL TO ACTION

Want to dig deeper into your own brand? Start with Mini Martin -- a free AI brand strategy tool built by Martin Sully at Snapper Studio. Try it free at https://www.snapper.studio/emotional-branding-ai

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Rachel Smith is this episodes guest. We first connected when she took the quiz on my website. Point's don't mean prizes, but she's currently the high scorer with 3. Have a go here - Feels Finder Quiz

We chat about
• Yum cha and wine
• Rachel's list, how it all began and maintaining a community.
• The Content Byte Summit and the talks that lit up the stage – Jennifer Goforth Gregory and Ed Gandia's episode with Shane Sam
• Picking a brand name and how it sometimes picks itself.
• AI's impact on copy and design worlds
• What Rachel would do differently if she did it again

Connect with Rachel
Rachel's List
Rachel Smith Copy & Content
Content Byte Podcast
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