Leverage Your Podcast Show

I have a return guest today. Initially we spoke about optimizing a users website experience to increase conversions – it was so great I had to have him back! Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. Today I want to take this to the next level and talk about strategies on HOW to convert traffic.

• We all know about the ‘dreaded’ pop up to convert website traffic. How effective IS the pop up still?
• Where should we put ups and what are best practices?
• There of course other ways to convert website traffic. Can you share some?
• How can chat bots help with conversions?
• Some say 1 or 2 offers, some say the more the better (sidebar widgets, graphics in blogs, menu items) is there any rule of thumb?
• Can you share some common mistakes?

Jon MacDonald is the founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

As President, Jon has helped lead The Good to become one of Oregon’s top 20 fastest-growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.

Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO)

• thegood.com
• thegood.com/sign-up
• https://jonmacdonald.com
• Email: [email protected]
• Twitter: @thegood
• Linkedin: /in/jonnymac/

We all know the power of community and groups, especially in Facebook, but so many people start a group that fizzles out or just doesn’t bring them the results they were hoping. This is why I’m connecting with Kelly McCausey who instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Kelly will share her secrets to creating a Facebook Group that folks will not only want to be a part of but that brings results.

• Do you think that entrepreneurs sometimes create groups with the wrong intentions or also wrong outlook?
• Can you share why posting content and hoping it converts is NOT the right way?
• Is there a right way and wrong way of ‘onboarding’/treating a new member?
• How do we keep people engaged?
• What are some mistakes that we should avoid?

Kelly McCausey

Kelly began her business ventures in 2002 as a broke single mom making graphics and creating websites for home-based business owners. Kelly eventually started working smarter instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Now, she has a six-figure online business running a membership program and hosting live retreats (on the beach!) for female entrepreneurs to help them build up their communities and businesses.

https://createmorecommunity.com/ *get affiliate link from Kelly

https://lovepeoplemakemoney.com/

We KNOW that Facebook Advertising is key in building a business, to extend our reach, grow our audience and our e-list but so many business owners get frustrated with the amount of money spent, the potential reach and attracting their IDEAL client (which is key). This is why I had to have Social Advertising Expert and CEO of Divine Social, Traci Reuter on my show. We are going to chat about how to get in front of the right people at the right time.

Key Questions Asked

• Targeting can feel very elusive and a crap shoot when it comes to social advertising – what are we missing and why do we struggle with this?
• What are the options when it comes to targeting to get in front of the right people? Traci shares 3 big buckets.
• Can you share how to best warm up a cold audience?
• Why are luke warm leads the key to success?

Traci Reuter is the founder/CEO of Divine Social. She’s passionate about supporting businesses in growing their brands through authentic, meaningful social advertising. Traci has an uncanny gift for looking at any business’s mission, vision, and message, and mapping out the right strategy to get their brand in front of the right people at the right time. With 25 years of experience in sales and marketing, Traci knows her stuff when it comes to high-level marketing strategy. Combined with her tactical knowledge of social advertising, Traci can write the recipe for any brand’s success, and she would love to share some of her greatest secrets behind mapping out your own powerful social advertising strategy.

[email protected]

Website: divinesocial.com

LinkedIn: in/tracireuter

Facebook: /TraciReuterSocial

Instagram: @tracireuter

Mini Class - https://divinesocial.com/sbg/

So you create all this content to get more website traffic, but ARE you converting them to your e-list to get the opportunity to nurture and convert? That is a struggle that many entrepreneurs face and don’t have dialed in. This is why I’m chatting with Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers.

• Some think the user experience once they land on a site is not that important – how can you convince us otherwise?
• How do you know if someone has a good or bad user experience?
• What are the main points of data you should be looking at?
• How do you get engagement data?
• What IS a subscriber conversion considered?
• What does subscriber churn mean and how to we mitigate it and have a higher retention rate?
• What are a few tips you’d share to increase conversion and the user experience today?

Jon MacDonald is founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

As President, Jon has helped lead The Good to become one of Oregon's top 20 fastest growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.

Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO)

https://thegood.com

www.thegood.com/sign-up

https://jonmacdonald.com

Email: [email protected]

Twitter: @thegood

Linkedin: /in/jonnymac/

Resources

https://optimize.google.com/optimize/home/

https://www.hotjar.com/

For any entrepreneur that wants rapid growth, building and growing a team is key – but man – why does it have to be so hard?! This is why I had to have Mads Singers on my podcast to share effective management practices – the super power you need to scale and grow your business.

• You say that only 2% of use effective management principles for exponential growth – why do we all suck at this?
• What does Effective Management Practices or Principles even mean?
• What are 3 things we are doing wrong and how can we fix it?
• We all think that team meetings are painful – what can we do differently to MAKE them productive and more enjoyable?
• Are there any rules of thumb for using communication and project management tools and apps?

Mad’s Story:

Having worked as a management coach for 6+ years, I have coached people in large organizations such as Shell and Coca-Cola and I have worked with entrepreneurs in small companies.

My one main focus remain the same, effective people management – Organization no matter what size is build with awesome people. If you don’t know how to get the most out of your staff, you are missing out big time... and this is why I’m here!

Management isn’t terribly complicated – with my Effective Management Mastery course, you can learn the most important management processes and start becoming a more effective manager and with that start growing and scaling your company.

Walking the walk!

Working in large organization like Xerox & IBM I have had a lot of coaches myself over the last 15 years and one of the things I personally look for in a coach is someone who is walking the walk, hence I’m only spending a max of 20% of my time coaching, the rest of my time goes to manage some of my other businesses:

AristoSourcing – An outsourcing company specializing in helping clients execute repeatable processes.

Client Powerhouse – A Local SEO company, providing SEO services to smaller local companies.

https://madssingers.com/management-academy/

https://madssingers.com/

Who out there has said that they get business through word of mouth? A ton of us right? Well today we are going to chat with Bill Bice who has created a new approach to marketing, one that fuses technology and expertise together to deliver marketing-as-a-service for B2B and law firms at scale. He’s going to share how to turn conversations into conversions with word of mouth marketing. Here are some questions I asked.

• We hear so many entrepreneurs say that they get the bulk of their business through ‘word of mouth’. To me that means referrals but I know your business calls ‘Word of Mouth’ a form of marketing – what do you mean by that?
• You also talk about conversational marketing – is that related? How does it impact our business and what can we do to optimize and leverage it?
• Is ‘social selling’ the same thing?
• Your business creates Word Of Mouth Websites – what’s the difference?
• In an automated landscape how do we create more ‘conversations’ naturally?
• How is LinkedIn underutilized?

Bill Bice has always been an entrepreneur, starting his first company at age 14, putting on road races with corporate sponsors. At 18, he started ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest.

One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing a business. He got so frustrated in trying to get great marketing for his companies that he decided to tackle the problem. A programmer at heart, Bill founded boomtime, tackling marketing as a technology problem. It turns out that when you follow the data, really good things happen. That’s why boomtime built the world’s first marketing-as-a-service platform: fuse. boomtime’s marketing strategists follow the data: they already know what will work. Instead of reinventing the wheel, boomtime applies proven marketing techniques at scale.

WEBSITE - https://www.boomtime.com/

We KNOW that writing a book is key in creating your authority platform and showcasing yourself as an expert, but for many (including me) it feels like such a big task to get it done. This is why I had to have Mitchell Levy on my show. Not only is he a best selling author of over 60 books BUT he is the AHA Guy with AHAthat.com helping people get their book out with ease.

• Why do we struggle so much in getting a book DONE? What is the biggest hurdle in writing a book, to me it’s the getting what’s in your head onto paper and finding the time!
• You talk about CPoP (Customer Point of Pain). When we look at writing a book, why should this be our focus?
• Is a book outline crucial and what are some do’s and don’ts?
• Where do many entrepreneurs go wrong when writing a book?
• What is the easiest way to break down the process, as it feels so overwhelming?
• How can we outsource help?

Global Credibility Expert Mitchell Levy (pronounced Lee Vee) is a TEDx speaker and international best selling author of over 60 books. As The AHA Guy at AHAthat (https://AHAthat.com), he helps to extract the genius from your head in a two hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for twenty-nine years and regularly spends four weeks in Europe with family and friends.

www.MitchellLevy360.com

www.AHAthat.com/author

LinkedIn: Linkedin.com/in/MitchellLevy

Facebook: Facebook.com/HappyAbout

Twitter: Twitter.com/HappyAbout

We all want to make MORE with less stress and overwhelm, so we are in for a treat today chatting with Johnson Emmanuel of Clients Attraction who has created 6 unique multi-million dollar marketing strategies, campaigns, and systems.

• Many entrepreneurs struggle attracting clients that pay their worth and buy the premium products/services – what are they missing – why is this happening so frequently?
• What is holding us back from achieving more?
• Why you shouldn’t restrict your marketing budget?
• What is considered an irresistible offer and how to we figure out what that is?
• If your product is not selling, there are 2 reasons why. Johnson shares what those 2 reasons are.

Johnson Emmanuel is the founder and head of growth, Clients Attraction.

They help coaches, consultant, and professional services providers consistently attract high paying clients who pay premium fees, exponentially grow their revenue while maintaining higher profit margin using custom marketing.

Johnson has developed 6 unique multi-million dollar marketing strategies, campaigns, and systems.

He’s generated over 100 million dollars in revenue for his clients across the world and He has consulted and advised businesses in 42 countries and in over 100 different industries, teaching over 650,000 people through his seminars, contents, and training’

https://clientsattraction.com/

https://johnsonemmanuel.com/premium-4/

We all want to create more engagement and increase sale and what better way to do that than create a demonstration online. Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs.

• Your goal when creating your business was to transform the customer engagement experience, how does that effect the bottom line for your sales?
• Are demo’s simply a sales tool or does it have other uses in the life of a customer?
• What applications can we use demo’s?
• How can we make them customized?
• Who are ‘demo’s right for, to help sell their products?
• Is there a right way and wrong way to have a ‘demo’ on your site?

Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, started his career in software working as a pre-sales engineer. He loved the speed of the industry and enjoyed delivering product demonstrations of the newest, most innovative software to business buyers. Recently, he began to question why modern companies were giving demos in a way that was virtually identical to how he delivered his first demo in 1997. After he overheard his sons discussing their difficulties finding specific information in the pre-recorded videos of their online college courses, Greg decided that instructional videos and product demonstrations needed to catch up to the modern world.

And so Omedym (which, in reverse, reads "My Demo") and the DemoOnDemand technology was born.

Greg combined search and video technologies, the two most common mechanisms used by today’s software buyers, to develop DemoOnDemand. His clients now provide online demos so their buyers can type a question in the demonstration app and be brought to the correct video queued to the exact frame that answers their question. Greg believes this process is the way of the future. In a world where 85% of buyers who start filling out the ‘request a demo’ form abandon the process, Greg gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs.

Omedym.com

Whether we sell products or services, have 10 clients or thousands, we all need to give WOW service to keep and grow our client base. Brigham Dickinson, author of Pattern For Excellence, Engage your team to WOW More Customers, and president of Power Selling Pro’s is going to share HOW to create WOW service for your business.

• We’ve all heard how Customer Service is important but how are experiences out there still so bad? Why are we letting it slide?
• How do you describe WOW service and how does it impact your business?
• What is the model Pattern for Excellence? Can you share the 8 principles?
• How do we teach our staff so it’s an integral part of day to day business?
• You have Power Chat product – can you share what that is and how we can incorporate chat into our business to help foster wow service?

Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call handling training program that holds teams accountable to booking calls and creating WOW Experiences over the phone. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently converting calls to bookings back in 09. As a result, Brigham answered the need and created Power Certification to effect change in our Industry’s call centers in the U.S. Canada and Australia. This program guarantees that contractor call-handling teams will book at least 85% of their calls and WOW more customers. We hold your team accountable with a combination of online training, call- monitoring, regular one-on-one phone based coaching, and in-person training--all supported by our vast library of pre-recorded calls that showcase best practices. The purpose of the Power Certification Program is to partner with contractors and certify their CSRs to deliver a world class customer experience.

https://powersellingpros.com/

https://powersellingpros.com/freeresources/