Leverage Your Podcast Show

Many of us cringe at the word sales. We know it’s important, we likely aren’t good at it and we fear being too salesy. Well that’s going to end after chatting with Sales Strategist Michelle Weinstein who has landed big contracts with the likes of Costco and pitched herself to ABC’s Shark Tank, but more importantly she’ll share with us today how to have empowered sales conversations to skyrocket our top-line revenue.

• Is there anything we can do BEFORE we get on the phone to pave the way for a great call?
• What do we need to know before we even pick up the phone for a sales call or consultation?
• What is the 80/20 rule and how does that help us in sales?
• Is there an ideal length of time for a sales call?
• Should we do much research before our sales calls?

Michelle Weinstein is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience, selling everything from multi-million dollar homes to Paleo meatballs. Her achievements include raising over $1M dollars for her last company, landing contracts with major retailers such as Costco and The Vitamin Shoppe, and pitching her way onto ABC’s Shark Tank.

She is now the founder of The Pitch Queen, where she helps small business owners and entrepreneurs learn to LOVE selling, make a bigger impact in the world, and skyrocket their top-line revenue.

https://www.thepitchqueen.com/

www.sellwithoutsleaze.com

In your business do you want incremental growth or exponential growth? I would hope you’d say exponential! Brad Sugars, the founder of the global business coaching franchise ActionCOACH ® has written 16 books, and grew Action Coach to be one of the top franchises. In fact, it operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 business every week. We’ll be chatting about his book Pulling Profits Out Of A Hat to show us that we CAN exponentially grow our business.

• It is easier to believe business success is the result of luck or mysterious forces rather than careful, consistent, and disciplined behaviors. What truly sets a company apart (like Amazon, Apple etc)?
• What are the 5 Disciplines of Exponential Growth and how can they help us get more profits from our business?
• Strategy, Business Development (Sales, Marketing, Customer Service have to work in conjunction) Execution, Mission (the meaning of the company) and People
• Learn strategies to get and keep long term sustainability
• Is leadership and management learned or inherent?
• You share that these 5 Disciplines give you the processes needed to best satisfy your 5 constituents: your company, your customers, your team, your stakeholders, and your community. How are ALL these constituents important to your growth.

So many entrepreneurs, including our listeners have membership based programs and thus membership sites, but they aren’t all created equal, so I’m super pumped to be chatting with WP-Tonic Founder, Jonathan Denwood, who’s going to share how to build profitable online courses and membership sites with the flexibility of Wordpress.

• Membership programs and online courses are a fantastic revenue stream for entrepreneurs but the member area can honestly make or break client retention – can you share WHAT makes a great membership site?
• What are the options and why is Wordpress the BEST solution?
• What membership plugins work best with Wordpress?
• What are the biggest headaches that entrepreneurs experience when building them?
• What do people struggle with the most when it comes to their Wordpress site?

Founder of WP-Tonic

WHAT I DO: I help eLearning Entrepreneurs; Business & Health Consultants increase revenue through building profitable online courses using the power and flexibility of WordPress.

WHAT MAKES ME UNIQUE: I run a leading podcast in the WordPress LMS and membership website space and I have over 10 years experience developing and managing WordPress projects with budgets from $5,000 to over $30.000.

WHY IT MATTERS: If you've decided you want to create an online course/membership website so you can scale and add an additional income stream to your existing business, I can help. I support entrepreneurs and organizations to launch LMS websites that are effective, engaging and get the transformation that the students, are looking for.

I help my clients in three main ways:

1. Technology strategy sessions: i.e. helping clients with their tech questions to determine what are the best technology solutions for their membership Learning Management System.
2. Help them build their course/membership website so they can concentrate on developing great course content and marketing their course online effectively. This really helps them make more money!
3. Support and maintain Learning Management Systems (LMS) and membership websites on the WordPress platform which powers 33% of all websites on the internet in 2019.

https://www.wp-tonic.com

So you all should know by know that I love podcasting and love systems, so I am pretty darn pumped to be chatting today with podcast consultant, systems strategist, international speaker and podcaster – and good friend Yann Ilunga. He’ll be sharing key podcast systems hosts and guest need to get more exposure, leads and prospects, so let’s set sail.

Welcome aboard Yann

• I’m going to play devil’s advocate here, can’t we just do the interview and then share it with our audience – do we really need systems to get more exposure and leads?
• Yann shares the 3 key systems to save time, automate and have an impact on results.
• What is the most efficient way to onboard your guests and why is a system key?
• Why is a content distribution infrastructure helpful?
• What system can you create to increase conversions?

Yann Ilunga is a podcast consultant, systems strategist, international speaker and podcaster. He helps consultants and business owners increase exposure, attract more leads and drive prospects into their pipeline by leveraging podcasting and the implementation of automated systems.

Originally from the Italian-speaking part of Switzerland and polygot who speaks 5 language, Yann is the creator of Forbes dubbed ‘Podcast Community to Join’: The Podcast Mastermind.

Having hosted 4 podcasts over the years, Yann teaches podcasting with a brand new format, experiments and special effects on his latest show, The Podcaster Lab.

https://www.yannilunga.com/community

Other resources:

www.trello.com

www.clickup.com

https://storychief.io/

www.daily.co

https://socialbee.io/

www.zapier.com

We know how important Search Engine Optimization but implementing it can be a whole other story. We’ll be chatting with Clapping Dog Media Founder, who his a master at growing organic traffic. We’ll be chatting about how to harness the power of Google and ensure your site is SEO healthy!

• How can we tell if our site is ‘SEO Healthy’?
• Meg shares her 3 step health check.
• I’ve heard of a website and SEO audit, what can they reveal?
• Do we need to do anything different or special for podcast posts?
• What are your favorite SEO Tools and why?
• What changes do you see coming through the pipes in 2019?
• I love that you have on demand courses, can you share a bit of that?

Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. When she is not learning the ins and outs of the latest algorithm update, Meg is enjoys playing with her three boys, husband and golden doodle - and company mascot, named Vader.

https://clappingdogmedia.com

https://clappingdogmedia.com/seo-made-simple/

2 great tools shared are www.semrush.com and www.kwfinder.com

Now we’ve spoken to some other business owners in the PPC and Facebook Ad space, but what caught my attention on today’s guest Jacob Baadsgaard is that he grew his company, Disruptive Advertising, to over 120 employees and 18M in revenue since 2012. And if that wasn’t impressive enough Jacob is a regular contributor on sites like Forbes, Entrepreneur, Unbounce and KissMetrics. I’m excited to tap into his experience on growing a team to spur business growth and make more of an impact.

• I love your story of starting your business in a basement to an Inc 500 company. There are many hurdles and plateaus in a business -what was the biggest one for you?
• There are different ways to view contractors and employees – what has your mindset been on employees to grow your business and how has it shifted along the way?
• I like your approach on turning employees into leaders that have an earning potential of 6 figures. Can you speak to that?
• As an entrepreneur we wear so many hats, especially when it comes to sales – how do we go from founder based selling to having a sales team. What are the first steps?
• With social media in the selling mix– does that make it more challenging or easier?

Jacob Baadsgaard founded Disruptive Advertising in 2012 and has grown the company to over 120 employees and 18 million dollars in annual revenue with ZERO debt of outside funding. Disruptive Advertising helps businesses advertise profitably on Google and Facebook by leveraging theirsoftware and team of marketers. They have worked with over 1,000 businesses to date and have found that on average 76% of AdWords and Facebook Ad budgets are wasted. While most business leaders focus on personal financial gain, Jacob reinvests a fair amount of his profits back into his employees and the community; donating 10% of his salary to his church every month, spending upwards of $1k a week on snacks for the office, donating monthly to a charity cause his employees choose, and developing employees with no experience into leadership roles within his company that earn six figure salaries.

Jacob is a regular contributor on sites like Forbes, Entrepreneur, SearchEngineLand, MarketingLand,SearchEngineJournal, Unbounce and KissMetrics.

https://www.disruptiveadvertising.com/

SEO and digital marketing can feel overwhelming, so why not bring on someone that is featured in Wall Street, Entrepreneur and named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years right? So let’s welcome CEO Of Cardinal Digital Marketing Alex Membrillo. Here's what we covered:

• With 93% of all online experiences beginning with a search engine, businesses that ignore search engine optimization do so at their own peril. Can you share what most of us are doing wrong?
• Where to start, and who can help? What is an SEO Strategist vs a specialist?
• What foundational things should we start with to improve our SEO?
• What is link building?
• Why do you say that organic traffic is dead?
• I mean how do you even know HOW you are doing in the marketplace?
• But there are changes in the industry correct that we need to be aware of?

Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year and Digital Marketer of the Year by Technology Association of Georgia (TAG).

Cardinal has experienced exponential growth under Membrillo’s leadership, being consecutively named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years. Membrillo’s innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets. He has been featured in leading national publications including The Business Journals, Entrepreneur, Search Engine Journal, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, and Vistage Executive Leaders, where he spoke on his unique approach to Millennial Management to over 400 CEOs.

https://www.cardinaldigitalmarketing.com/

Other shared resources:

Moz.com

SEMrush.com

Upwork.com

Online courses are a huge passive income strategy and business growth tool so we are lucky to have joining us Cindy Nicholson, The Course Whisperer to share her best tips!

• Why are online courses such great business growth tools?
• Where do you start – a course outline then create the content?
• What online course platforms are your favorites?
• What are 5 mistakes entrepreneurs make when creating online courses?
• Can you share a few secrets on how to make online courses engaging?

Cindy Nicholson wants to help you take your online course to the next level. As a former high school teacher and corporate trainer Cindy has spent thousands of hours designing course material. Too often, entrepreneurs get stuck between the inspiring thought leader in their world and translating that vast experience into a profitable online course. Reaching a broader audience and earning passive income eludes them. That’s become the Course Whisperer, Cindy Nicholson’s calling.

Get a FREE Course Outline and other FREE Resources at:

www.thecoursewhisperer.co/smoothsailing

We know the power of podcasting but do you know how to take your podcast from fun and exposure to a converting content marketing strategy? We’ll be chatting with elite podcast producer Kelly Glover of the Talent Squad.

• How is the research you do before you guest on a show crucial?
• How can the pitch and your one sheet affect the quality of shows you get on?
• What are 3 mistakes that guest podcasters often make?
• Why is analyzing results from the podcasts so important?
• What can you do AFTER the recording to boost conversions and exposure?

Kelly Glover is the founder of The Talent Squad, a podcast guest booking agency based in New York and Los Angeles. With 18 years working in media, Kelly went from interviewing celebrities on the red carpets in Hollywood, to working as a talent agent in Sydney, to hosting her own syndicated radio show across 22 commercial stations. She is an award-winning podcast producer and heads a team of talent bookers, agents, and producers in representing, packaging, and booking a diverse roster of guest experts and shows.

www.thetalentsquad.com/smoothsailing

We are talking money and taxes today – don’t groan – this will save you thousands of dollars! My guest Tax Coach Diane Gardner has saved people over $3M in taxes will share signs that you might be outgrowing your accountant and how to stop overpaying your taxes.

• What are signs that you are outgrowing your accountant?
• What is the difference between a tax preparation, tax projection and tax planning?
• What SHOULD your accountant be doing for you?
• What is your account doing that can COST you thousands?
• What is a Tax Coach and how are they different?

Diane Gardner, Your Tax Coach, is a best-selling author and a Quilly Award recipient. She is also a Certified Tax Coach and an Enrolled Agent.

Diane’s expertise lies in the area of tax planning. Her goal is to make sure successful entrepreneurs across the United States are paying the least amount of income tax they can legally pay. As a tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. Her goal is to save taxes one business at a time through the use of pro-active tax planning.

Diane is also a believer in the mastermind and coaching concepts. She leads the "Business Breakthrough Mastermind Group" and offers coaching services to other entrepreneurs.

www.TaxCoach4You.com

www.taxcoach4you.com/smooth