In this episode, Catherine takes us through the practical steps you need to take before you hire a Social Media Virtual Assistant.
It's key that your social media presence is consistent and the more you do it the better you get and the bigger the impact for your business.
This episode is packed with very special offers, Listen in and find out what they are and how they can help you and your social media presence.
KEY TAKEAWAYS
As an entrepreneur, you need to be focusing on what you want to put out there and what your personal brand is.
If you want to keep your own voice do it through videos and podcasts through writing your own content.
- Strategy and content should be what you or someone at a manager level should be doing in your business
Be strategic and plan any offers or anniversaries you will want to feature throughout a year. There will be ad hoc things, possibly something linked to current news but it’s important to have a plan.
If you have periods of the year that are historically quieter for your business you can plan in offers or discounts to attract customers over that period
- Social media should be social
Engaging on social media rather than direct pitches is a better way to approach things bringing your potential customers off social media onto a direct email campaign or a webinar, something that is more private and enclosed to do a pitch or sale. It could just be an offer
While you can and are small enough try to engage with social media yourself.
Reply to comments and engage with your followers
- A mix of formats and types
As part of your strategy you need to have a mixture of types of post, this is maybe 2 posts giving value followed by a post that is offering a discount or offer for your product or service
Formats could be;
Written, Texts, Images, Video, Audio
Types could be;
Engagement, Value/content, Running a poll, Personal approach
If you know what works for your audience then you can get your VA to repurpose content in that style.
The focus should be 1 or 2 platforms where you know your potential customers visit.
Focus on those and then a VA can repurpose the content for other platforms.
You should not post the same content across all your social media platforms at the same time. You may have similar followings across different platforms, and they will not want to see the same content repeated in the same format.
Content should be repurposed to provide a variety of formats such as sound bites and video clips, this can be effectively undertaken by a VA.
- Set up a tracking system with KPIs
This should include information about time, the type of post, the format, the engagement.
It's key you know when your target market is online, and this varies across different platforms, but an efficient tracking system will provide you with this information.
- Consistency across platforms
Ensure that all of your brands are linked to all of the platforms you have a presence on. That all links are functional and that any groups you have are all linked to your business pages.
Making sure your platforms are populated and up to date is key otherwise your customers may think you are no longer around
Review past content to see if anything with positive feedback can be repurposed by your VA onto different platforms and in different formats
A VA can curate content that may be relevant for your audience e.g. if you are a property business – the latest property news
Make sure your VA is clear and has accurate information about the type of business you are in and the type of audience you want, and where they are.
If you don’t want to give out your passwords for individual social media accounts then you can put in place the system called Last Pass. This means the VA has access to your accounts, but it encrypts the password.
BEST MOMENTS
‘The more consistently you do it the better you get at it’
‘From you, about you, people know it’s your voice, it's really a key thing’
‘If you want to keep your own voice you do it through videos and podcasts, through writing your own content’
‘However, you want to keep your hand in, it’s a worthwhile investment’
‘After all, they are commenting so wouldn’t it be nice if they received a comment back’
‘It’s great to have a presence everywhere, even if it’s not your particular focus’
‘You VA will help you to be consistent, a key requirement for success on social media’
‘Content should be repurposed to provide a variety of formats such as sound bites and video clips’
‘You need to leverage your time so that you can generate content from a single recording such as a live video that can be used multiple times’
‘You don’t want people to wonder where you’ve gone’
‘Your VA can pick up from the ground running when they start, populating your social media platforms’
VALUABLE RESOURCES
The VIVA Club Offer: bit.ly/vivapod0319
Bonus download: How a VA can increase your social media presence & influence for your business & personal brand - subscribe to www.turnerinvest.co.uk before the end of March 2019
Online transcription services:
Temi.com
Rev.com
www.facebook.com/catherineturnerspeaker
YouTube Channel: search Catherine Turner Amazon
Community: bit.ly/llocfbgroup
https://itunes.apple.com/…/leveraged-lifestyl…/id1380225106…
ABOUT THE HOST
Catherine Turner, your host of Leveraged Lifestyle
Catherine has been investing in Property since 2012, with her main strategy now Serviced Accommodation which she, and now her team, have grown from 1 to 18 properties in less than 24 months.
Catherine is probably best known for her public speaking successfully training thousands of people how to create businesses that can be run from anywhere in the world on their own terms and becoming a world record holder in the process.
Catherine is the host of the podcast, Leveraged Lifestyle, which reached No. 1 in all Business in the iTunes podcast chart in less than 3 hours on launch. Leveraged Lifestyle is all about creating a lifestyle of freedom, through leverage, outsourcing and systematising.
CONTACT METHOD
http://www.catherineaturner.com/
www.linkedin.com/in/catherineturnerspeaker
www.instagram.com/catherineannt
https://itunes.apple.com/…/leveraged-lifestyl…/id1380225106…
https://www.stitcher.com/…/progressivepr…/leverage-lifestyle
Elevate your Self, Wealth & Health, inspirational, mindset, lifestyle, experts, entrepreneurs, entrepreneurship, woman, public speaking, healthy, body, mind, soul, spiritual, energy, self, worth, development, help, passive income, success: https://www.instagram.com/catherineannt/
