The time has come my friends to welcome our first guest to Becoming Savage: the podcast, Dana of Do More Fitness. Dana is an absolute powerhouse in the fitness industry with nearly 27 THOUSAND Instagram followers, 50+ clients that she personally trains, and an overall badass approach to fitness + business (oh and she did all of this in the last 6 months) For some people, the barriers in the fitness industry around physical appearance + size, gaining a social media following, and even just learning how to take messy action can be overwhelming to the point of not even starting. But for coaches like Dana, these are just small hills on her journey to immense success. Through solid values and a "just do it" attitude, she has been able to gain a massive client roster and following on social media. Together, we're discussing the vision that it takes to build a highly successful coaching business. From red flags in the fitness industry, to what keeps you accountable, to deadlifts vs bench press, we're opening the doors for an honest conversation about connection + community in the fitness industry. We truly believe that in order to love yourself and your presence online, you need to let go of the toxic bullshit and forge your own path through proper education and messy action. THANK YOU to Dana of Do More Fitness for joining us on Becoming Savage: the podcast. You can follow along with Dana's story on Instagram @dxmxfit.

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another.

Links Mentioned:

HARRY MACK ON YOUTUBE

ATOMIC HABITS BY JAMES CLEAR

YOU ARE A BADASS AT MAKING MONEY BY JEN SINCERO

THINK AND GROW RICH BY NAPOLEON HILL

THE POWER OF ONE MORE BY ED MYLETT

Let me ask you a question: how long have you been stuck in the social media hamster wheel?

It is so easy to feel like you have no chance of being successful at getting seen on social media. You follow every trend, post content daily, and yet… you aren't showing up on the explore page or getting the reach you are looking for. I'm here to tell you that going viral will NOT help you grow your business in and of itself.

People aren't buying from you because you went viral. Your audience wants to feel connected with you + be a part of your strong online presence. So, how do you execute on that? HOW do you get pre-qualified leads in your DM's without sounding like you're cold calling anyone who will listen? And more importantly, how do you get people to buy from you after connecting with you on social media?

HINT: You need to be the leader they can trust to guide them to the solutions they need. If your audience doesn't feel excited to connect with you, they are never going to work with you.

Today, I'm diving into the "3 R Rule" that will transform your marketing and your messaging (yes, those are two different things). It's time to uncomplicate your strategies + start finding you qualified leads.

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another.

If you have EVER looked at the people around you or even just business owners on social media and wondered "how can they travel SO much and still run their business?!" I've got the answer for you.

When I started working for myself, I NEVER imagined that I'd be running a quarter of a million-dollar coaching business and be able to take 2 1/2 months of the year off. That's not to say I didn't think I'd be successful, but that ability didn't even occur to me.

Last year I was able to see my niece graduate high school, go overseas for the first time on a 2-week adventure in the beautiful mountains of Italy, then go to Ireland just three months later, and see Zach Bryan TWICE in concert. Overall, in 2022 I took 17 different trips out of town over more than 75 days. How did I do it? BOUNDARIES! Through a lot of trial and error, I learned that boundaries reinforce capacity for financial, time + location freedom.

Here's the thing: IT IS POSSIBLE FOR YOU TOO. If you're sitting there making excuses and thinking that could never happen for you, then you will never set yourself up for that kind of freedom in life. BUT if you know in your gut that you will do what it takes to create that life for yourself, listen up because this week I'm sharing with you the five (and a half) ways I've been incredibly intentional about what I do that has lead me to where I am now.

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another.

Links Mentioned:

MY PERSONAL TRAVEL AGENT / BEST FRIEND / PROFESSIONAL TRAVEL DIRECTOR: ELAINA

MY OBM / MY RIGHT HAND WOMAN IN SAVAGE TRAINING: SARA

For me, part of being SAVAGE means not being afraid to shy away from subjects that can be a bit taboo or touchy, which is why this week I want to have an honest convo with you on how alcohol affects our lives. From the social aspects of drinking down to the physical effects, are we truly aware of all the different ways alcohol affects us?

This episode is inspired by questions I was getting from y'all on Instagram that truly opened my eyes to how SO many of you want to have these conversations but don't know where to start or maybe feel too embarrassed to even ask questions.

Now, I'm inviting you to join me in this judgment-free conversation about alcohol and broadening our lives in general. I'm answering some of the biggest questions + thoughts you sent in AND I'm sharing my personal reasons for being "sober-ish". Let's take a moment to imagine how much better it could get if you're willing to remove those things that are holding you back.

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another.

Links Mentioned:

YOU CAN GET THERE FROM HERE BY BARRY BUSS

Let's be honest - money matters. Every one of us got into training because of our passion for fitness + the ability to impact SO many lives. But there comes a time when we need to shift our mindset and become entrepreneurs because we know the monetary value of the services we provide.

Most people are taught that having conversations around money, how much we earn, and how much we want to be making is shameful or private. What they don't tell you is that not openly talking about money is LIMITING you. When you aren't having honest conversations about your financial goals and those of the people around you, it can be difficult to see the full value of your worth in the workplace. OR you can hear that other people are making hundreds of thousands of dollars a year and not realize that it is possible for you to do the same thing.

Today, I'm sitting down with you for a TRULY transparent conversation around money + my business. I'm hashing out the nitty gritty details of exactly how much revenue I brought in, where it came from, and the steps I took to get there. It's time for you to know that you can do it too and I'm here to show you how.

Follow me on Instagram @demiyeager and join me on FB in the Anti-Burnout Coaches Club, a place where coaches from all across the globe can come together to learn and grow from one another.

Links Mentioned:

DOWNLOAD MY FREE HYBRID COACHING OFFER GUIDE

SO, WHY DID I QUIT MY JOB AS A FIT PRO TO BECOME AN ONLINE CEO?! To fully answer that question, I'm diving into the things I LOVED about group coaching in "big box gyms" + not shying away from the big cons I found. Now don't get me wrong, I LOVED coaching at Orangetheory and Equinox. Truly, I did. But here's the deal: I got into the fitness space to change lives and all I wanted to do after nearly three years was CHANGE MY LIFE. In this episode, I'm sharing my biggest career-changing perspectives on why the reasons for going online are GLARINGLY OBVIOUS and once you stop gaslighting yourself about the effectiveness of in person classes/training from the clients' POV, I think you'll also find yourself one step closer to that inevitable 2-weeks-notice letter.

Welcome to BECOMING SAVAGE: the podcast! I guess anybody who's anybody has a podcast, so here's mine. Join me as we take a sneak peek into what this podcast is all about. Together, we'll explore the fitness + wellness industries through the lens of a business owner - you know, the stuff your CPT DEFINITELY didn't teach you. Every episode will answer one of your burning questions on what exactly it means to be an entrepreneur in the fitness world – business strategy, personal growth, and tactics to move the needle toward your goals. Let's dive in!