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Leveraging Creator Marketing in Higher Education: Insights from the Front Lines
In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.
Key Takeaways:
- Empowering User-Generated Content: Discover how institutions like Penn State utilize social media listening to recruit and empower student content creators, enhancing their digital footprint authentically.
- Interns as Key Marketers: Learn from Siena College's approach, where student marketing interns play a crucial role in crafting content that resonates with Gen Z, proving that real voices drive real engagement.
- Strategic Influencer Collaborations: Gain insights from Glacier, a digital advertising firm, on how to identify and collaborate with student influencers to boost enrollment and campus engagement.
Listen to the Full Episodes Featured:
Confessions of a Higher Ed Social Media Manager - Episode 7: Using Social Media Listening And Monitoring To Recruit Creators
Mission Admissions - Episode 30: Creating And Developing A Team Of Student Content Creators
The Application - Episode 30: How To Discover And Activate Your School’s Student Influencers
- - - -
Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi
About The Enrollify Podcast Network:
Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
View all episodes
By Jenny Li Fowler
5
77 ratings
In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.
Key Takeaways:
- Empowering User-Generated Content: Discover how institutions like Penn State utilize social media listening to recruit and empower student content creators, enhancing their digital footprint authentically.
- Interns as Key Marketers: Learn from Siena College's approach, where student marketing interns play a crucial role in crafting content that resonates with Gen Z, proving that real voices drive real engagement.
- Strategic Influencer Collaborations: Gain insights from Glacier, a digital advertising firm, on how to identify and collaborate with student influencers to boost enrollment and campus engagement.
Listen to the Full Episodes Featured:
Confessions of a Higher Ed Social Media Manager - Episode 7: Using Social Media Listening And Monitoring To Recruit Creators
Mission Admissions - Episode 30: Creating And Developing A Team Of Student Content Creators
The Application - Episode 30: How To Discover And Activate Your School’s Student Influencers
- - - -
Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi
About The Enrollify Podcast Network:
Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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