In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Kay Vizon, Director at  Kroger Integrated Media to discuss Kroger’s media strategy and how to utilize technology to create efficiencies and drive sales. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/kay-vizon

00:00 - 06:04 Introducing Kay Vizon 
06:08 - 09:50 Kay Finding Her Calling 
09:59 - 12:18 Innovating With Kroger 
12:28 - 25:42 Kay's Journey 
25:51 - 33:44 Target Audience Within The Grocery 
33:48 - 40:42 AI In Partnership and Ads 
40:45 - 46:20 Evolution of the Grocery Store