To create behavior change, like getting people to wear masks, it's not enough just to give people information, you also need to communicate that information effectively. Facebook's Kang-Xing Jin -- who espouses an interdisciplinary approach across public health, communication, behavioral science, and technology -- believes that Facebook is uniquely positioned to have positive social impact, including in the sphere of public health. In this episode of Raise the Line, he speaks with Shiv Gaglani about his work and career, including how Facebook Health has helped spur blood and organ donations, and how his team has shifted priorities in response to the COVID-19 crisis. Tune in to learn about the data tools such as large-scale surveys that Facebook has been providing to health experts, policymakers, and researchers to help them understand symptom trends and make better decisions. Jin also shares his belief that the crisis has brought about more cross-sector collaboration and sharing of perspectives, something he hopes will continue after the COVID threat has subsided.

If you like this podcast, please share it on your social channels. You

can also subscribe to the series and check out all of our episodes at

www.osmosis.org/podcast