Word of mouth marketing sucks. That doesn’t mean that you should stop telling your friends about companies that you know and love, but it does mean that the   business isn’t in charge of the narrative. They have no control over the image that they’re putting into the world when they ONLY rely on word of mouth marketing. Instead of relying on word of mouth marketing, Hardscapers need to be all in on platforms like Instagram. But how do you use Instagram effectively? How do you make sure that you’re posting the right things, in the right way, at the right time? On this episode of Hardscape Growth, I talk with Matthew May Hall. Matthew is the owner and operator of Hardscape Ottawa, and our conversation was all about: 

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