Analytics has been in the forefront of any number of decision-making discussions, but is not ultimately a crystal ball or magic trick to reveal insights about customer behavior – one needs to ask the right questions. When it comes to implementing a successful digital strategy, it’s even more important for decision-makers to truly understand what their data can do for them. So how can businesses find out if their digital strategy is working, and how to make the best possible decisions to achieve your business goals? Fai-Keung Ng, Group Country Manager Southeast Asia at AT Internet comes in to answer all that.

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