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In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Jim Wilson, CEO of Talon America, to discuss his journey from creating video games to building a successful company in the Out of Home (OOH) space. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

Podcast Breakdown

00:00 - 1:48 Meet Jim Wilson 

1:49 - 9:00 Experience with Video Game Creation 

13:35 - 17:10 Leveraging Skills from Video Games to OOH 

18:11 - 23:19 Pivot to OOH 

23:23 - 36:00 Omnichannel Space, OOH Education, & Local Advertising 

38:33 - 43:52 OOH Industry in the Future