<p>What is the role of social media in your career management? According to Brian Reich, managing director of little m media, and the author of Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience, leveraging social media is essential for your professional advancement, credibility, and durability. In this CareerCast, Brian shares his knowledge, perspective, and tools to help you realize your career aspirations – career change, entrepreneurship, or advancing within your current field.</p>

What is the role of social media in your career management? According to Brian Reich, managing director of little m media, and the author of Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience, leveraging social media is essential for your professional advancement, credibility, and durability. In this CareerCast, Brian shares his knowledge, perspective, and tools to help you realize your career aspirations – career change, entrepreneurship, or advancing within your current field.

"Leveraging Social Media to Enhance Your Personal Brand" with Brian Reich

Chicago Booth believes in life-long career development to help you maintain your professional edge. Through CareerCast, an online, audio recording series, we give alumni and students the chance to hear experts discuss topics such as crafting your story, making an industry or function change, managing employees, taking the entrepreneurial plunge and more. Because these talks are available online, you can access them anytime, anywhere and as often as you want.

You will have the opportunity to submit questions to the speaker in advance of the broadcast. Then check in the third Friday of each month to listen to the interview. For 24 hours after the broadcast, you can submit follow-up questions.

We’ve created a CareerCast webpage for each broadcast where you can get more information about that month’s topic. The page will feature useful links to tools, books, articles and first-hand stories.

Business

Education

Self-Improvement

Chicago Booth believes in life-long career development to help you maintain your professional edge. Through CareerCast, an online, audio recording series, we give alumni and students the chance to hear experts discuss topics such as crafting your story, making an industry or function change, managing employees, taking the entrepreneurial plunge and more. Because these talks are available online, you can access them anytime, anywhere and as often as you want. You will have the opportunity to submit questions to the speaker in advance of the broadcast. Then check in the third Friday of each month to listen to the interview. For 24 hours after the broadcast, you can submit follow-up questions. We’ve created a CareerCast webpage for each broadcast where you can get more information about that month’s topic. The page will feature useful links to tools, books, articles and first-hand stories.

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"Leveraging Social Media to Enhance Your Personal Brand" with Brian Reich

"Leveraging Social Media to Enhance Your Personal Brand" with Brian Reich

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