This week on Lex Talk Real Estate, we’re shaking things up with a first-ever crossover episode featuring Steve Farner from Back in the Bluegrass! 🌾🏡

We dive into:
✅ Steve’s unique journey from Big Ten swim coach to Central Kentucky REALTOR®
✅ What it was like to enter real estate right before the COVID housing boom
✅ The reality of today’s challenging market — and how to thrive through it
✅ Why homeownership is still one of the smartest moves you can make
✅ How building equity provides long-term stability (and even peace of mind)

Whether you're a buyer, seller, or just real estate curious, this episode is packed with insights about living, working, and thriving in Central Kentucky and beyond. Don’t miss this powerful conversation!

🎧 Listen now on your favorite podcast app.
#LexTalkRealEstate #BackInTheBluegrass #KentuckyRealEstate #RealEstatePodcast #Homeownership #EquityMatters #RealtorLife

(217) 621-2975

[email protected]

https://steve-farnau.kw.com

NMLS ID 1912730

Equal Housing Lender

nmlsconsumeraccess.org

Alex Heister of Keller Williams Bluegrass Realty brings more than just market knowledge to the table—he brings heart, grit, and a deep commitment to community.

A proud Lexington local, Alex lives with his wife Laura near the University of Kentucky, where their story began. While studying at UK, the couple met through Young Life, a Christian outreach ministry, and later served nearly a decade on staff in southern Indiana. That experience, Alex says, gave him invaluable soft skills: public speaking, relationship building, and listening—skills that now form the foundation of his client-first approach in real estate.

In 2020, amid the pandemic, Alex transitioned into real estate with encouragement from his own agent, Ryan Hilliard. Despite the challenges of shutdowns and testing delays, he earned his license on May 4th—"Star Wars Day"—and hit the ground running. His first year saw just two closings, but his determination never wavered.

Alex began at Berkshire Hathaway, where he built early momentum through his personal network. Later, he joined Keller Williams Bluegrass, where he credits mentor Michael for teaching him the art of prospecting, negotiation, and the importance of a win-win approach in every deal.

He’s transparent about the industry’s challenges—from inconsistent income to balancing ethics with commission-based work. “If you’re just pushing a deal to get paid, people can smell that ‘commission breath’ from a mile away,” he jokes. For Alex, it’s about relationships over transactions—helping people make informed decisions, not just closing a sale.

Even in a cooling market, Alex thrives by staying proactive. Whether it's revisiting cold leads or walking clients through difficult choices, he shows up with diligence and humility. His ultimate goal? To be a trusted local advisor, not just a salesman. “Whether you buy a house or not, I’ll still care about you,” he says.

Today, with five years in the business, Alex brings grit, grace, and genuine care to every deal. From late-night calls to off-market hustle, he’s more than a realtor—he’s a guide who walks with clients through one of life’s biggest decisions.

Thanks for your time Alex! His information is below.

⁠⁠(859) 620-0770⁠⁠

⁠⁠[email protected]⁠⁠

⁠⁠https://alexheister.kw.com/⁠⁠

NMLS ID 1912730

Equal Housing Lender

nmlsconsumeraccess.org

Alex Heister of Keller Williams Bluegrass Realty brings more than just market knowledge to the table—he brings heart, grit, and a deep commitment to community.

A proud Lexington local, Alex lives with his wife Laura near the University of Kentucky, where their story began. While studying at UK, the couple met through Young Life, a Christian outreach ministry, and later served nearly a decade on staff in southern Indiana. That experience, Alex says, gave him invaluable soft skills: public speaking, relationship building, and listening—skills that now form the foundation of his client-first approach in real estate.

In 2020, amid the pandemic, Alex transitioned into real estate with encouragement from his own agent, Ryan Hilliard. Despite the challenges of shutdowns and testing delays, he earned his license on May 4th—"Star Wars Day"—and hit the ground running. His first year saw just two closings, but his determination never wavered.

Alex began at Berkshire Hathaway, where he built early momentum through his personal network. Later, he joined Keller Williams Bluegrass, where he credits mentor Michael for teaching him the art of prospecting, negotiation, and the importance of a win-win approach in every deal.

He’s transparent about the industry’s challenges—from inconsistent income to balancing ethics with commission-based work. “If you’re just pushing a deal to get paid, people can smell that ‘commission breath’ from a mile away,” he jokes. For Alex, it’s about relationships over transactions—helping people make informed decisions, not just closing a sale.

Even in a cooling market, Alex thrives by staying proactive. Whether it's revisiting cold leads or walking clients through difficult choices, he shows up with diligence and humility. His ultimate goal? To be a trusted local advisor, not just a salesman. “Whether you buy a house or not, I’ll still care about you,” he says.

Today, with five years in the business, Alex brings grit, grace, and genuine care to every deal. From late-night calls to off-market hustle, he’s more than a realtor—he’s a guide who walks with clients through one of life’s biggest decisions.

Thanks for your time Alex! His information is below.

⁠(859) 620-0770⁠

⁠[email protected]⁠

⁠https://alexheister.kw.com/⁠

NMLS ID 1912730

Equal Housing Lender

nmlsconsumeraccess.org

Part 2!🎙️ Host Nick Edgerly chats with Daphne Freeman of Berkshire Hathaway Home Services, whose rich background spans real estate, insurance, interior design, and women’s ministry. From helping clients relocate in Dallas to serving her Kentucky community, Daphne brings decades of experience, heart, and hustle to the table. We cover everything from her military family roots to overcoming medical setbacks—and her passion for helping people shines through it all. Got real estate questions? Text or call (859) 982-7199 to be featured! 🏡📲 #LexTalkRealEstate #KentuckyHomes #RealEstateWithHeart

Thanks for your time Daphne! Her contact information is below.

⁠(859) 492-9554⁠

⁠[email protected]⁠

⁠https://daphnefreeman.bhhsfoster.com⁠

Equal Housing Lender

NMLS ID 1912730

nmlsconsumeraccess.org

🎙️ Host Nick Edgerly chats with Daphne Freeman of Berkshire Hathaway Home Services, whose rich background spans real estate, insurance, interior design, and women’s ministry. From helping clients relocate in Dallas to serving her Kentucky community, Daphne brings decades of experience, heart, and hustle to the table. We cover everything from her military family roots to overcoming medical setbacks—and her passion for helping people shines through it all. Got real estate questions? Text or call (859) 982-7199 to be featured! 🏡📲 #LexTalkRealEstate #KentuckyHomes #RealEstateWithHeart

Thanks for your time Daphne! Her contact information is below.

(859) 492-9554

[email protected]

https://daphnefreeman.bhhsfoster.com

Equal Housing Lender

NMLS ID 1912730

nmlsconsumeraccess.org

On today's episode, we're honored to have Jordyne Carmack, owner of AuthentiLead and a communication expert. We review the importance of true leadership & communication, how businesses often fall short, and her love for Kentucky.

Thanks for your time Jordyne! Her information is below.

https://jordynecarmack.com/

https://www.facebook.com/AuthentiLead

NMLS ID 1912730

Equal Housing Lender

nmlsconsumeraccess.org

On today's episode, we're honored to have Pam Jury, Broker with Christies International Real Estate Bluegrass. We review how Pam strives to care for her agents, her best strategies for avoiding burnout, and her impressive background in real estate. Thank you for your time Pam! She can be reached at the links below.

(859) 539-9351

[email protected]

https://cirebg.com/agent/pam-jury

NMLS ID 1912730

Equal Housing Lender

nmlsconsumeraccess.org

On today's episode, we're honored to have Pam Jury, Broker with ⁠Christies International Real Estate Bluegrass. ⁠ We review how Pam strives to care for her agents, her best strategies for avoiding burnout, and her impressive background in real estate. Thank you for your time Pam! She can be reached at the links below.

⁠(859) 539-9351⁠

⁠[email protected]⁠

⁠https://cirebg.com/agent/pam-jury⁠

NMLS ID 1912730

Equal Housing Lender

nmlsconsumeraccess.org

On today's episode, we're joined by Keegan Gross with CENTURY 21 Advantage Realty. We review how be began as a homebuyer and then decided real estate is for him, what buyers should prepare for in this market, and the power of wealth building for homebuyers.

Thanks for your time Keegan! He can be reached at the links below.

(859) 351-2279

[email protected]

https://www.facebook.com/profile.php?id=61561110893526

NMLS ID 1912730

Equal Housing Lender

nmlsconsumeraccess.org

On today's episode, we're joined by Keegan Gross with CENTURY 21 Advantage Realty. We review how be began as a homebuyer and then decided real estate is for him, what buyers should prepare for in this market, and the power of wealth building for homebuyers.

Thanks for your time Keegan! He can be reached at the links below.

⁠(859) 351-2279⁠

⁠[email protected]⁠

⁠https://www.facebook.com/profile.php?id=61561110893526⁠

NMLS ID 1912730

Equal Housing Lender

nmlsconsumeraccess.org