What actually happens when a law firm integrates AI into its marketing and day-to-day operations? The results may surprise you.

In this episode, Jeff Howell (Lex Wire Journal) walks through a real-world case study of a midsize firm that went from invisible to authoritative by adopting AI the right way. You’ll learn:

• How Google Business Profile optimization improved their local and AI-driven visibility
• Why structured content and schema markup made them citable by AI search engines
• How AI compliance safeguards protected privilege and client trust
• The impact of workflow automation on intake, scheduling, and document drafting
• The measurable results: higher visibility, more qualified cases, and less staff burnout

👉 Start with Lex Wire’s AI Visibility Package, and when you’re ready, scale into a full Outsourced AI Department → https://lexwire.org/ai-visibility-call

🔗 Explore Lex Wire Media

Build scalable digital trust, get cited by AI, and future-proof your law firm’s visibility.
👉 Visit: https://www.LexWire.org

📬 Contact Us

Have a question or want to feature your firm?
📧 Email: [email protected]

📣 Stay Visible in the Age of AI

→ Get featured on Lex Wire
→ Join our AI Visibility Newsletter
→ Request a Call to Learn About Opportunities

🎤 Media & CLE Collaborations

Interested in syndication, CLE credits, or editorial partnerships?
Reach out, we’re building the future of legal authority, together.

Building an in-house AI team is out of reach for most firms. Data scientists, compliance officers, and automation experts cost hundreds of thousands of dollars a year. But what if you could get the same expertise without the payroll?

In this episode, Jeff Howell (Lex Wire Journal) explains why law firms are turning to outsourced AI departments, just like they once outsourced IT. You’ll learn:

• Why hiring AI specialists in-house isn’t realistic for most firms
• How outsourcing levels the playing field against larger competitors
• The four core functions of an outsourced AI department: visibility optimization, compliance monitoring, workflow automation, and training
• Why early adopters of the outsourced model are setting the new standard in their markets

👉 Book a free discovery call with Lex Wire and explore how an outsourced AI department can transform your firm: https://lexwire.org/ai-visibility-call

🔗 Explore Lex Wire Media

Build scalable digital trust, get cited by AI, and future-proof your law firm’s visibility.
👉 Visit: https://www.LexWire.org

📬 Contact Us

Have a question or want to feature your firm?
📧 Email: [email protected]

📣 Stay Visible in the Age of AI

→ Get featured on Lex Wire
→ Join our AI Visibility Newsletter
→ Request a Call to Learn About Opportunities

🎤 Media & CLE Collaborations

Interested in syndication, CLE credits, or editorial partnerships?
Reach out, we’re building the future of legal authority, together.

AI can supercharge your law firm, but if used the wrong way, it can also destroy attorney-client privilege.

In this episode, Jeff Howell (Lex Wire Journal) breaks down the ethical and compliance challenges lawyers face as AI becomes part of everyday practice. You’ll discover:

• Why the ABA’s duty of tech competence now extends to AI
• The three biggest risks: privilege breaches, AI hallucinations, and unsupervised client communications
• How AI compliance isn’t just about risk management — it’s a visibility advantage
• Why waiting for regulators to force action is the most dangerous choice

👉 Schedule your free AI Risk & Compliance Assessment with Lex Wire and protect your firm today: https://lexwire.org/ai-visibility-call

🔗 Explore Lex Wire Media

Build scalable digital trust, get cited by AI, and future-proof your law firm’s visibility.
👉 Visit: https://www.LexWire.org

📬 Contact Us

Have a question or want to feature your firm?
📧 Email: [email protected]

📣 Stay Visible in the Age of AI

→ Get featured on Lex Wire
→ Join our AI Visibility Newsletter
→ Request a Call to Learn About Opportunities

🎤 Media & CLE Collaborations

Interested in syndication, CLE credits, or editorial partnerships?
Reach out, we’re building the future of legal authority, together.

AI doesn’t just guess which lawyers to recommend, it cites its sources. And if your firm isn’t showing up in those citations, you may already be handing clients to competitors.

In this episode, Jeff Howell (Lex Wire Journal) explains how tools like ChatGPT, Google’s Search Generative Experience, and Perplexity decide which law firms to trust. You’ll learn:

• The three authority signals AI engines look for when choosing lawyers to cite
• Why traditional SEO blogs aren’t enough anymore
• How even smaller firms can outrank national competitors in AI search
• The biggest risks of waiting while competitors move ahead

👉 Download your free AI Visibility Report for Law Firms and see where your practice stands today: https://lexwire.org/ai-x-law/ai-visibility-report-for-law-firms

🔗 Explore Lex Wire Media

Build scalable digital trust, get cited by AI, and future-proof your law firm’s visibility.
👉 Visit: https://www.LexWire.org

📬 Contact Us

Have a question or want to feature your firm?
📧 Email: [email protected]

📣 Stay Visible in the Age of AI

→ Get featured on Lex Wire
→ Join our AI Visibility Newsletter
→ Request a Call to Learn About Opportunities

🎤 Media & CLE Collaborations

Interested in syndication, CLE credits, or editorial partnerships?
Reach out, we’re building the future of legal authority, together.

Artificial Intelligence isn’t just changing the legal industry, it’s already here. And if your firm isn’t prepared, you may already be invisible to the clients searching for you.

In this episode, Jeff Howell (Lex Wire Journal) explains the biggest shift every attorney needs to understand: how AI-driven tools like ChatGPT, Google’s Search Generative Experience, and Perplexity are reshaping client discovery. You’ll learn why traditional SEO is no longer enough, what Answer Engine Optimization (AEO) really means, and how firms can build the authority signals AI engines trust.

👉 Download your free AI Visibility Report for Law Firms and see where your practice stands today: https://lexwire.org/ai-x-law/ai-visibility-report-for-law-firms/

🔗 Explore Lex Wire Media

Build scalable digital trust, get cited by AI, and future-proof your law firm’s visibility.
👉 Visit: https://www.LexWire.org

📬 Contact Us

Have a question or want to feature your firm?
📧 Email: [email protected]

📣 Stay Visible in the Age of AI

→ Get featured on Lex Wire
→ Join our AI Visibility Newsletter
→ Request a Call to Learn About Opportunities

🎤 Media & CLE Collaborations

Interested in syndication, CLE credits, or editorial partnerships?
Reach out, we’re building the future of legal authority, together.

Schema, Reviews, Media, and Why the Blog Doesn’t Matter Anymore

 Think your blog makes you an authority? Think again. In this episode, we break down the four digital signals that actually count in today's digital landscape: schema markup, third-party reviews, legal media mentions, and consistent branding. 

Discover why traditional SEO content falls flat in AI-driven search, and what your law firm must do to be seen and cited. If you want to build real authority in the age of AI, this one’s essential.

🔗 Explore Lex Wire Media

Build scalable digital trust, get cited by AI, and future-proof your law firm’s visibility.
👉 Visit: https://www.LexWire.org

📬 Contact Us

Have a question or want to feature your firm?
📧 Email: [email protected]

📣 Stay Visible in the Age of AI

→ Get featured on Lex Wire
→ Join our AI Visibility Newsletter
→ Request a Call to Learn About Opportunities

🎤 Media & CLE Collaborations

Interested in syndication, CLE credits, or editorial partnerships?
Reach out, we’re building the future of legal authority, together.

Why Authority Architecture Is the New SEO

In today’s AI-driven world, it’s not enough to show up, you need to be structured to be cited. In this episode, we break down why most law firm websites are invisible to AI systems like Google’s SGE and ChatGPT, and how to fix it. Learn the difference between content and authority, why schema and third-party citations matter, and how to build the digital trust that machines recognize. If you want your firm to be cited, not just indexed, this episode is essential.

🔗 Explore Lex Wire Media

Build scalable digital trust, get cited by AI, and future-proof your law firm’s visibility.
👉 Visit: https://www.LexWire.org

📬 Contact Us

Have a question or want to feature your firm?
📧 Email: [email protected]

📣 Stay Visible in the Age of AI

→ Get featured on Lex Wire
→ Join our AI Visibility Newsletter
→ Request a Call to Learn About Opportunities

🎤 Media & CLE Collaborations

Interested in syndication, CLE credits, or editorial partnerships?
Reach out, we’re building the future of legal authority, together.

From Google to ChatGPT: Where Clients Are Really Asking Legal Questions

Answer engines like ChatGPT, Perplexity, and Google SGE are changing how legal clients search and who gets chosen. In this episode, we reveal why traditional SEO is no longer enough, how answer engines determine which legal sources to cite, and what law firms must do to show up inside AI-generated responses. Discover the fundamentals of Answer Engine Optimization (AEO) and how to build legal authority that earns machine trust—and client clicks.

🔗 Explore Lex Wire Media

Build scalable digital trust, get cited by AI, and future-proof your law firm’s visibility.
👉 Visit: https://www.LexWire.org

📬 Contact Us

Have a question or want to feature your firm?
📧 Email: [email protected]

📣 Stay Visible in the Age of AI

→ Get featured on Lex Wire
→ Join our AI Visibility Newsletter
→ Request a Call to Learn About Opportunities

🎤 Media & CLE Collaborations

Interested in syndication, CLE credits, or editorial partnerships?
Reach out, we’re building the future of legal authority, together.

What Google’s SGE Means for Law Firms

How AI-Powered Search Is Rewriting the Rules of Legal Visibility

Google’s new Search Generative Experience (SGE) is changing how clients find attorneys, forever. In this kickoff episode, we break down what SGE actually is, why most law firm websites are no longer showing up, and how AI chooses which sources to cite. Discover why trust signals, citation-worthy content, and structured authority are now the foundation of legal visibility. If your law firm wants to be found inside AI-generated answers, not lost below the fold, this episode is your first step.

https://www.lexwire.org

🔗 Explore Lex Wire Media

Build scalable digital trust, get cited by AI, and future-proof your law firm’s visibility.
👉 Visit: https://www.LexWire.org

📬 Contact Us

Have a question or want to feature your firm?
📧 Email: [email protected]

📣 Stay Visible in the Age of AI

→ Get featured on Lex Wire
→ Join our AI Visibility Newsletter
→ Request a Call to Learn About Opportunities

🎤 Media & CLE Collaborations

Interested in syndication, CLE credits, or editorial partnerships?
Reach out, we’re building the future of legal authority, together.