An interview with  bookmaking industry veteran turned professional football bettor, Liam on his winning approach to betting on football and his focus on specialist leagues and competitions across Europe. 

Exploring the process behind how he finds value on Betfair, we also touch on his tipster work as 'The Poacher', why he advised his tips for free for 2 years and how you can follow him in for 2021 and beyond.

Discussed in this podcast:

• How over 2 decades working in the bookmaking industry has helped him understand what it takes to make a profit
• Why he focuses on football betting and how he is able to turn a profit in this competitive sector
• The process behind how he finds value from scratch
• His specialist competitions in Spain, France, Ireland and the Europa and Champions League
• The impact of Covid-19 on football betting and his usage of the Asian line goal market as part of that
• How he has evolved his strategy over time and why as bettors this is so important to never stop learning
• Why he bets and tips solely on the Betfair exchange.
• His work tipping as 'The Poacher' and the 4% ROI generated over the past 2 years 
• His aim to hit a 5% ROI in 2021 and why he thinks that is realistic
• His experience of working in bookmaker shops and how that has changed over the years
• The reduction of the number of 'sharp' punters now betting within bookmaker shops
• Why its still a good time to get involved with betting and how to rise to the challenges shrewd punters face

Links of Interest:

• Read about the Smart Betting Club and how they are helping ordinary punters with their betting @ www.smartbettingclub.com
• Liam's tipping service The Poacher and how you can follow in 2021 and beyond: https://smartbettingclub.com/poacher/
• Explore Liam's tipping record as 'The Poacher' up at https://docs.google.com/spreadsheets/d/1-wmbpiU_r40b89Yqmw53qcwGEuzUui7dPVBzoR2NhDo/edit#gid=285664409
• Podcast feedback - contact SBC on twitter @sbcinfo