Jaguar, Wicked and Live Aid. Not controversial brands in and of themselves, but all have been under public scrutiny this week. Jaguar’s latest advertisement has confused its base, the Wicked movie is apparently offensive to green people even though they don't exist, and Live Aid has been accused of hurting Africans instead of helping them by continuously portraying them as poor and pitiful. A fair-minded panel of intellectuals and thought-leaders must be consulted to properly analyse these stories…

But failing that, Piers Morgan has assembled the next best thing. Youtuber and social commentator Nerdrotic, journalist and Uncensored contributor Esther Krakue, author and activist Ernest Owens and musician Fuse ODG all weigh in.

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