If you're feeling like your marketing efforts have been less than successful lately, it's possible you've fallen into a marketing rut. This is a common problem for businesses of all sizes, but there are some simple ways to get back on track. In this episode, Deb defines what a marketing rut is and gives some practical advice on how to get that spark back. Tune in to learn more!

 [00:01 – 02:15]  Opening Segment

• Welcome to the podcast!
• The importance of keeping your growth sustainable
• How do you know if you’re in a marketing rut? 

[02:16 – 17:14]  When your marketing plan is no longer working

• A brief disclaimer
• The “rinse and repeat” marketing approach
• Are you in a marketing groove or a marketing rut?
• Deb does a behind the scenes look at her own analytics dashboard
• Deb’s five tips on “getting your marketing groove back” 

 

[17:15 - 19:51] Closing Segment

• Join our Facebook Group and be part of the Monday Morning Mastermind
• Subscribe to the LinkedIn Newsletter
• Final words
• Join the FREE "Reliable Revenue Secrets" five-day event September 12-16, 2022 (1pm-1:45pm EST)
• www.TheGreatDoover.com/event

Tweetable Quotes:

"As new people get to know you who are peers or collaborators in your market, your influence will grow through proxy. And you will find your referral system increasing. You'll find you're getting a steady stream of referrals that you weren't getting before..” - Deb Boulanger

“So stay current on the issues your clients care about most. Be sure to notice where they're showing up, what other content are they consuming? What platforms are they on? Where can you be engaged in the conversation?” - Deb Boulanger

"In many ways you are training your audience, how to consume your content. You are training them when to show up, how to show up and how to engage with you."- Deb Boulanger

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In this episode, we're talking about the true meaning of “COMMUNITY” and how it can enhance your brand and your relationships with buyers.  We are joined by CEO and fractional entrepreneur, Virginie Glaenzer , who's an an avantgarde marketer and a visionary. She is an expert on establishing communities in our businesses and in society. Virginie also is a contributor on the Pass The Mic podcast and the CMO of Acorn Oak, a platform that redefines the meaning of “community."

 [00:01 - 04:51] Opening Segment

• I welcome our guest: Virginie Glaenzer 
• The story of why Virginie left her corporate paycheck behind and what she’s doing now.
• How a couple of freelance consulting gigs became the catalyst for Acorn Oak. 

 [04:52 - 17:00] How Acorn Oak is on the cutting edge of different kind “corporate culture”

• Virginie explains how the community at Acorn Oak came about organically. 
• There’s a correlation between a jazz band and a well working community 
•  Find out what a motorcycle company and a cosmetic company have in common

 [17:01 -31:23] How does a company get started establishing this new kind of community

• Being on the cutting edge of a “new” kind of community 
• What are the challenges that communities face today
• Will companies be willing to accept customer input

 [31:24 - 33:027] Closing Segment 

• Connect with Virginie through the links below 
• Follow us on social media and leave a review
• Final words

 Virginie Glaenzer

LInkedIn: linkedin.com/in/virginieglaenzer

Twitter:  @VirginieG

Acorn Oak:  acornoak.net 

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 Tweetable Quotes:

“We didn't wanna create a traditional marketing agency, but really a space where we individually could develop ourselves in the support of other people” - Virginie Glaenzer

“So we started gathering those small group around a question and we tackled so many different questions and that really helped us think deeper and expand our own comfort zone without taking too much risk”. - Virginie Glaenzer

We are entering into a new season of economic challenges that many new entrepreneurs have never experienced before. You might be noticing that sales are slowing. And, you may be worried and wondering how you will weather the storm with your business. History has proven–both with the pandemic and past recessions–that success favors companies that adapt and remain nimble by addressing their clients most pressing needs. In this episode we explore three core premises to small business growth in challenging times.

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Sign up for Deb's Latest Roundtable for Women Entrepreneurs

Today we are speaking with serial entrepreneur, Laura Meyer.  Laura has scaled multiple six- and seven-figure online and offline companies over the last fifteen years.  She knows first-hand how hard it is to create a brand that stands out from the crowd, and she’ll be letting us in on her secrets in this episode. Tune in!

[00:01 – 04:06] Opening Segment

• I welcome our guest: Laura Meyer
• A hot minute in corporate and entrepreneurship she went
• Laura shares her life background and what she currently does

 

[04:07 – 22:15] Easy Lead Generation Strategies for High Ticket Coaches & Consultants

• A Steady Stream of Referrals
• Develop Partnership by Establishing Credibility
• How to Develop Credibility in the Marketplace: Do this in the right order
  • Find the right community
  • Keep track of your connections
  • Be consistent
• How to use social media and our expert platform to create relationship

 

[22:16 - 26:14] Closing Segment

Connect with Laura through LinkedIn, Referral Code, and Advance Expert Network.

 

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Tweetable Quotes:

“Developing reciprocal collaborations is one of the best ways to establish.” – Laura Meyer

“Happy customers that take place within a community and are promoting you turn into referrals.” – Laura Meyer

Your ideal bikini business model is not like other businesses. In this episode, Deb shares her tips on how to launch a successful bikini business. It is easy and difficult to have a bikini business. A bikini business takes time to develop, and you need to work at it every day in order to create opportunities for your prospective buyers to have a conversation with you and get a sense of your expertise. Tune in to learn more!

 

[00:01 – 06:53] Opening Segment

• Welcome to the podcast!
• Are you fresh out of corporate and looking to launch a coaching or consulting business that replaces your 6-Figure income? Join me on July 14 and 15 on a two-day event, two hours a day in The Fresh Out of Corporate 6-Figure Roadmap for new coaches and consultants. Stand out in a crowded market of other coaches and consultants and deliver a unique value to your ideal client.

 

[06:54 – 13:00] How to Get a Bikini Business Model

• A Lean Marketing Strategy
• A bikini marketing is less flash and more substance
• You have to work for it every day
• Have sex appeal in your market
• Simple, elegant, and sexy

 

[13:01 - 14:31] Closing Segment

• Join our Facebook Group and be part of the Monday Morning Mastermind
• Subscribe to the LinkedIn Newsletter
• Final words
• Join the "Fresh Outta Corporate" two-day event July 14 & 15

 

Tweetable Quotes:

"A bikini business takes time to develop. You need to work at it every day." - Deb Boulanger

“It's the level of effort that you put into your bikini business model that makes it so sweet and sexy and in demand.” - Deb Boulanger

“In a bikini consulting business, you are the advisor, not the doer, you are paid for your expertise and your knowledge, not your sweat. ” - Deb Boulanger

 

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Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

Welcome back to another episode of Life After Corporate! In today’s episode, we are speaking with Laura Beauparlant. Laura is an award-winning speaker, author and branding expert on a mission to help as many entrepreneurs as she can to turn their ‘magic’ into authentic and memorable brands.

 

[00:01 – 10:03] Opening Segment

• I welcome our guest: Laura Beauparlant
• Laura shares the journey she experienced to open her three different businesses
• Your first launch is not necessarily where you end up as an entrepreneur

 

[10:04 – 28:05] Are you on Brand? The Recipe for Creating a Standout Brand

• Branding is like baking!
• The ingredients and pulling together a powerful brand
• Brands as they Grow: Does your brand need an evolution or revolution?
• The Importance of Vulnerability in Branding
  • Branding Through Storytelling, How to Curate Your Vulnerability
  • Don’t worry, you can still have a private life!

 

[28:06 - 32:44] Closing Segment

• Grab your own copy of Brand Chemistry!
• Final words from Laura
• Connect with Laura through the links below

 

Tweetable Quotes:

“You’re the secret ingredient.” – Laura Beauparlant

“If you're really excited about what you're doing, and you have a unique way, the way that you talk about it, then people are going to start to pay more attention.” – Laura Beauparlant

“You need to have more of you than you think.” – Laura Beauparlant

 

Connect with Laura through labcreative.ca

 

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Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

Entrepreneurship will kick up all your "stuff" – the mental limitations and belief systems that have been conditioned in you over time. In this episode, we are talking with the a-mazing Kimberly Spencer, mindset master and queen of manifestion. You will get practical insights and strategies for how to make the right decision and shift your perspective from where you don't want to be to where you want to go. That is, the switch from fear to faith. What about your decisions? Were they right or wrong? What did you learn from them that you gained? Perspective, insight, growth? Stay tuned and find out more!  

[00:01 - 04:27] Opening Segment

• Get to know my guest, Kimberly Spencer
• Kimberly, The Queen Bee

 

[04:28 - 10:01] How to Shift Your Vision from Fear to Faith to Create the Life You Want

• When wanting to get to a destination, we need to shift our vision from fear to faith.
• One exercise that helps clients figure out what they want is by asking them the hardest question: "What do you want?"

 

[10:01 - 15:28] How to Make the Right Decision

• Be present and trust your intuition
• Be open and curious about what you're doing, and put yourself at a cost in order to make the best decisions.
• Note: If you are afraid of making the wrong decision, you will delay making a decision.

 

[15:29 - 20:11] The Power of Decision Making

• The best way to make a decision is to eliminate the belief that there is a wrong decision.
• To make a decision, you must kill or cut down any other possibilities.
• If you are unavailable for anything less than profit and prosperity, that is a decision you make.

 

[20:12 - 28:04] The Power of Consciously Not Making a Decision

• Read: The 15 Commitments of Conscious Leadership
• When you fear making the wrong decision, you also delay the decision
• Claim power over the decision by consciously deciding not to make a decision
• Entrepreneurs Fall Victim to Ego Hit, Fear of Reaching Success
• Achieve success by taking risks and being courageous

 

[28:05 - 33:10] How to Change Your Language to Change Your Perception of Entrepreneurial Life

• The fear of failure is a major obstacle to entrepreneurship.
• Entrepreneurs need to change the language they use to describe their business and their goals.
• Somatic breath work and physical exercise can help entrepreneurs process emotions and make decisions.

 

[33:11 - 34:45] Closing Segment

Listen to The Princess and the Bee Podcast

Connect with Kimberly by going to Crown Yourself

 

 

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Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

 

 

Tweetable Quotes

 

"To get to a destination, we need visions, systems, structures, and a little bit of faith too." - Kimberly Spencer

 

"The only wrong decision is not to make a decision." - Kimberly Spencer

 

In this 100th episode of Life After Corporate, I will share with you the top 10 lessons that I learned in my ten-year business journey. I emphasize the importance of choice and lifestyle balance, as well as the need to stick with a business model for at least two to three years in order to create demand. What is the importance of creating a warm network of supporters from your former corporate life, as well as learning how to create demand for your services? Learn more in this very practical episode.

 

[00:01 - 02:45] Opening Segment

• Life After Corporate podcast celebrates its 100th episode

 

[02:46 - 24:12] 10 Lessons from 10 Years in Business

• Lesson number 1: You have a right to choose when and where you work
• Lesson number 2: You won't get it right from the start
• Lesson number 3: Get help as soon as you can
• Lesson number 4: Test your ideas before you invest in them
• Lesson number 5: Why listening is your most important skill
• Lesson number 6: You need to be comfortable and natural about making and selling offers
• Lesson number 7: Trust your gut more than your head
• Lesson number 8: Embrace the hustle
• Lesson number 9: Build a legacy
• Lesson number 10: Be courageous and have faith

 

[24:13 - 29:16] Closing Segment

• Surround yourself with a powerful community
• Where are you in your entrepreneur journey? Know where you are strongly positioned for success and more by visiting: Launch Lab Business Assessment

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private LinkedIn Group! 

Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

 

Resources Mentioned

• Episode 5 Top 3 Mistakes New Entrepreneurs Make With Jane Wesman
• Episode 77 How to Choose the Right Business Coach
• Help a Reporter Out (HARO)

 

Tweetable Quotes

 

"There's no guarantee if you build it, they will come. This is a journey of constant discovery and reinvention." - Deb Boulanger

"When you first get started, you'll either be full of naive, unbridled enthusiasm, or you'll be questioning your every move or chasing the next credential until you feel fully certified and fully able to put out your professional credential in your new profession." - Deb Boulanger

Judy Weber is an entrepreneur and business strategist who has worked in corporations for many years. She has now made the transition to entrepreneurship, and she talks about the role of faith in her journey. She explains that, in order to be successful as an entrepreneur, you need faith - a deep belief in yourself and in what you're doing. She credits her faith in Christ with helping her overcome any struggles she may have had when starting out, and she encourages other entrepreneurs to do the same.  

[00:00 - 06:14] Opening Segment

• Leaving five years in corporate to start a business
• The Biggest Challenges for Faith-based Entrepreneurs
• Faith-based entrepreneurs are not used to being in a position of vulnerability

 

[06:15 - 17:32] The Faith-Based Entrepreneur

• Judy talks about her journey to motherhood, medical malpractice defense attorney, and businesswoman
• Faith is important in business, and any successful businessperson has faith in something.
• It can be difficult to overcome strife and release faith, but it is worth it in the end.
• It is important to be selective when choosing clients for a mastermind because the quality of results is higher for those who are chosen.
• Borrow faith from God in order to be successful.
• You, too, can be bold, be brave, and release fear and insecurity and doubt about your future by embracing faith that you're here for a

 

[17:33 - 30:05] Intentional Success

• You need to have a marketing and sales strategy in order to be successful.
• Get a mindset coach
• The Power of Thoughts and Intentions

 

[30:06 - 31:19] Closing Segment

Connect with Judy at judyweber.co

 

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Tweetable Quotes:

 

"Faith is like this deep knowing and believing before you see evidence of it." - Judy Weber

 

 

Are you in this for the long game? The road to success is a long one. And despite some early "quick wins" in your business, you will need to build a sales, marketing, and operational foundation to reach high six- or seven-figures.  In this episode, Deb share how to take the time to build out your business infrastructure and to focus on strategies and processes that will help you achieve long-term success. She also recommends joining her Reliable Revenue Secrets training which will teach you how to achieve predictable six-figure revenue growth in your business. Deb shares the unvarnished truth on what it takes to be a successful CEO, and how being a CEO is different from being a freelancer. 

[00:01 - 05:14] Opening Segment

• How to Achieve Long-Term Success in Your Business
• It takes time and effort to build a successful business
• Success means behaving like a business owner and having a strategy and plans to back up your strategy

 

[05:15 - 11:25] The Quick Win Vs. The Long Game

• Increase your revenue
• The Predictable Growth Framework is a system for creating predictable and sustainable growth in a business
• Measure success and convert leads into customers
• Build a referral network

 

[11:25 - 16:34] Closing Segment

• There is no one size fits all approach to achieving success
• Have faith in yourself and your ability to grow your business
• Set boundaries and agree on a timeline for when you will no longer invest in your business

Join the Reliable Revenue Secrets Masterclass here.

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group! 

Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

 

Tweetable Quotes

"There are no magic bullets, and those who profess to have found the secret formula have first invested a ton of trial and error before they landed that approach that works for them. - Deb Boulanger