Welcome back to another episode of Life After Corporate! In today’s episode, my guest and I share what has changed recently on LinkedIn and how you can use some of these new tools to engage with your audience with compelling content. Today we are speaking with social sales, social media, and LinkedIn trainer, consultant, and speaker, Beth Granger. 

 

[00:01 - 04:11] Opening Segment

• I welcome our guest: Beth Granger
• What’s new with LinkedIn?
• • The trick is “Don’t tell.”

 

[04:12 - 11:02] But First, Get that Compelling Content Out

• Who’s viewing your LinkedIn profile?
• How to efficiently manage your connections and create a better network
• The Year of Relationship Marketing
• Turn your LinkedIn Creator Mode On
• Write your first LinkedIn Newsletter
• • 100% Delivery Rate Guaranteed
  • Balancing email marketing and using a newsletter

 

[11:03 - 29:48] New LinkedIn Engagement Strategies

• Leverage Your Connections with LinkedIn Subscribers through Newsletters
• Connecting with people requires discipline, focus, and time
• Engage with the content of others
• Why traditional content marketing is not working anymore, here’s the new approach
• Influencers and LinkedIn Audio Events
• You can take part in conversations without hosting
• Create your stellar social media content
• The biggest return on effort on LinkedIn is sharing original content
• • Beth’s posting algorithm
• Beth takes us deeper into the concept of social selling

 

[29:49 - 31:47] Closing Segment 

• Connect with Beth through the links below 
• Follow us on social media and leave a review
• Final words

 

Tweetable Quotes:

“Your very first LinkedIn newsletter is the most important.” – Beth Granger

“The way you behave on LinkedIn is the way you'd behave if you're meeting someone in person.” – Beth Granger

“Any content that you create, whatever form it's in, there are ways to repurpose it, chop it up, do things with it beyond that initial, first instance.” – Beth Granger

 

Connect with Beth through [email protected] and LinkedIn.  Or visit her website.   

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

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Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

Welcome back to another episode of Life After Corporate! In today’s episode, we're talking about great copy. How much do you have to communicate with your audiences?  What is it that makes copy engaging? What is the most effective way to have that conversation with your ideal clients, and what makes for a really great copy?

Today we are speaking with the founder of Copy Crimes, Julie Cabezas. 

 

[00:01 - 06:05] Opening Segment

• I welcome our guest: Julie Cabezas 
• The Story of Julie’s Life After Corporate
• The Big Ideas Person
• From engineering to marketing: Julie’s journey to copywriting
• How Copy Crimes started

 

[06:06 - 29:01] Secrets of Great Copywriting

• Content is king, content is exploded on the marketing scene.
• Why copywriting is simply selling on paper
• Make sure your copywriter knows how to sell 
• What do people desire? 
• Three Major Parts of the Brain 
• The Biggest Step People Miss
• Make that connection.
• Build trust, show your vulnerability
• Playful, connected way of discovery
• How to convey inside stories through casual conversation and storytelling in social media
• Julie talks about where trust is built from 
• Copywriting is not always selling something
• A Brand Promise
• Home Online
• Engaging in a two-way conversation with your audience
• Can you overeducate your audience?
• The mechanism of change is not really knowledge
• No substitute for hiring an expert
• Knowledge versus Transformational Experience
• Julie talks about her business
• A business that sells time 
• The Biggest Shift
• Employees get paid for their time entrepreneurs get paid for the value they bring to the marketplace
• The sales process is about the changing of paradigms
• Bringing value beyond “Julie, write my blog.”
• Julie’s Clients are Unconscious Competent
• Teasing apart your genius and how a client transforms through engagement
• Learn How to Sell Your Offers

 

[29:02 - 31:00] Closing Segment 

• Connect with Julie through the links below 
• Implementation alarm challenge 
• Follow us on social media and leave a review
• Final words

 

Tweetable Quotes:

“Copywriting is simply selling on paper.” – Julie Cabezas

“Trust is built from consistency and credibility.” – Julie Cabezas

“The foundation of all great copy is a brand promise.” – Julie Cabezas

Connect with Julie through https://copycrimes.com/ 

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group! 

Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

Welcome back to another episode of Life After Corporate! 

What if you could find an additional $100,000 of revenue in your business this year that you don't even see? What I found is many coaches and consultants have blinders on when it comes to opportunity. And today, I'm sharing with you three ways you can add 100k of top-line revenue growth to your business this year.  Let’s go find $100,000 for your business today! 

 

[00:01 - 02:46] Opening Segment

• Welcome to the podcast! 
• I introduce our topic for today
• Grab a spot and learn with me! Click the links below to register:
• • Pricing Masterclass 
  • Sales Masterclass 
• How to make your business have a predictable outcome
• Plan out your path to that extra $100k.  Download my pricing calculator

 

[02:47 - 14:39] The 100K Audit 

•  Increase Your Revenue in Three Ways
• • Increase your prices
  • Add new products or a new revenue stream
  • Dial-in your sales and marketing
• Let’s talk about pricing!
• • How much should I increase my prices?
  • Clients and ratios
• Launch something new!
• • How to Increase the Value of Each Client
  • A Value Ladder: The Problem Solution to Problem Approach to Product Development
• What to do when your sales process isn’t working
• • Don’t pitch too much! 
  • Focus on the value of transformation that your client wants to achieve
  • The sales framework that works for you
  • You need to be seen and heard to be discovered
  • Be consistent with your messaging and outreach
• Business is Built on Trust 
• Why mastering what’s already working important

 

[14:40 - 17:25] Closing Segment 

• Join our Facebook Group and be part of the Monday Morning Mastermind 
• Subscribe to the LinkedIn Newsletter
• Final words

 

Tweetable Quotes:

“It's not rocket science, but it does take a bit of analysis and gut instinct to double down and grow.” - Deb Boulanger

“You increase the value that you deliver clients over time, and they increase the investment they make in your services.” - Deb Boulanger

“There's a lot more competition and in order for you to stand out, you need to have a unique message, present compelling ideas, and be consistent in showing up.” - Deb Boulanger

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group! 

Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

Welcome back to another episode of Life After Corporate! As an entrepreneur, you are the creator of your destiny, your results become what you create. Only when your soul wins over your ego.  And I got to share the real truth with you, resistance is a bitch. Check this episode out!

 

[00:01 - 02:48] Opening Segment

• Welcome to the podcast! 
• I introduce our topic for today
• Talk about imposter syndrome
• Why everyone is not cut out for entrepreneurship

 

[02:49 - 11:58] Resistance is a Bitch

• Stepping out of your comfort zone 
• Fighting resistance all week
• It’s not always to be seen and heard
• My early trauma with cameras
• If I can’t get past resistance, then how can I help others?
• Get Past Your Resistance
• Introverted Women Entrepreneurs
• The Secret to Being Resistant
• You find your voice by using your voice
• Being an introvert and an entrepreneur
• Ask yourself, “What do I really want?”
• Turning Pro is Free

 

[11:59 - 13:37] Closing Segment 

• Join our Facebook Group and be part of the Monday Morning Mastermind 
• Subscribe to the LinkedIn Newsletter
• Final words

Resources Mentioned:

• The War of Art
• Sacred Success

 

Tweetable Quotes:

“Your ego will do anything to protect you from stepping out and shining bright, your ego will keep you small and keep those limiting beliefs swirling around in your head.” - Deb Boulanger

“How do you get past resistance? Do you want to know? You go through it.” - Deb Boulanger

“It's time for conscious action for self-compassion and making courageous choices.” - Deb Boulanger

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group! 

Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

Welcome back to another episode of Life After Corporate! Having a great idea and marketing plan can’t guarantee a business. When creating a business it is very important to do the right things in the right order to grow it as quickly as you can. Today, I will share some great tips and tools every fresh entrepreneur should know. 

Join the Pricing Masterclass on February 3, 2022 Use this link to save your spot. https://debraboulanger.lpages.co/corporatemasterclass/

[00:01 - 02:25] Opening Segment

• Welcome to the podcast! 
• I introduce our topic for today
• Doing the right things in the right order to grow your business as quickly as you can
• Problem, Product, People

 

[02:26 - 10:37] Why isn't your marketing plan working?

• The Right Order Matters
• Step Number One: Have a Clear Vision
• How Your Journal Can Help
• • Just a stream of consciousness reflection and listening 
• “Have a problem you want to solve!”
• New gaps, new opportunities
• Start conversations, be curious
• What it takes to build a sustainable business
• How to get that sizzling marketing out there
• The Golden Nugget
• • Why you should dig into learning

 

[10:38 - 13:19] Closing Segment 

• Join our Facebook Group and be part of the Monday Morning Mastermind 
• Subscribe to the LinkedIn Newsletter
• Final words

 

Tweetable Quotes:

“When you first start out with your business order matters.” - Deb Boulanger

“New gaps mean new opportunities for you to carve out a unique niche and become known. And the gap is unique to a specific kind of person.” - Deb Boulanger

“There's plenty of business for everyone, but you need to be seen and heard above the noise.” - Deb Boulanger

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group! 

Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

Welcome back to another episode of Life After Corporate! 

[00:01 - 03:32] Opening Segment

• Welcome to the podcast! 
• My 2021 Holiday Recapped
• I introduce our topic for today
• We are hiring! 
• • Send me an email [email protected] 

 

[03:33 - 16:14] Fresh Success Strategies for Women Entrepreneurs

• How to Grow through Listening
• The Six Figure Accelerator
• Eight Tenets of Surrender
• • Surrender serving everyone to serving the one
  • Surrender to resistance and just do it
  • Surrender comparing and do you to the max
  • Surrender that spray and pray approach to marketing in favor of focused conversations
  • Surrender and focus and find pure joy in the WIN
  • Surrender control
  • Surrender to receive more than you believe as possible
  • Surrender to consistency

 

[16:15 - 18:40] Closing Segment 

• Join our Facebook Group and be part of the Monday Morning Mastermind 
• Subscribe to the LinkedIn Newsletter
• Final words

 

Resources Mentioned:

• Bird by Bird
• What’s Important Now
• Episode 76: How to Launch Your Own Podcast with Adam Schaeuble
• Episode 78: How to Scale Your Influence as a 7-Figure Entrepreneur with Eleanor Beaton
• Episode 80: The CEO Mindset with Leslie Grossman

 

Tweetable Quotes:

“Growth doesn't happen with me adding more to my to-do list, it's actually about doing less.” - Deb Boulanger

“Set up your environment to be able to just focus on one thing and get that one thing done” - Deb Boulanger

“Surrendering to success is much easier and much more rewarding and you get to enjoy the ride.” - Deb Boulanger

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group! 

Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

 

Welcome back to another episode of Life After Corporate! In today’s episode, it’s your time to break through the glass ceiling once and for all and get your ticket to the C Suite.

Today we are speaking with a certified executive coach and promotion strategist on a mission to bring more diversity to the leadership table by doubling the number of women in the C Suite.  Let’s welcome Stacy Mayer. 

 

[00:01 - 09:18] Opening Segment

• I welcome our guest: Stacy Mayer
• It’s a book launching party!
• • Grab your copy of Promotions Made Easy!
• Why Stacy decided to launch a business
• Stacy’s climbing the corporate ladder story

 

[09:19 - 32:55] Book Writing Made Easy

• Women in Corporate
• • How to Get that Promotion
  • Think and communicate like executive
• Why authenticity is power
• We are incredibly powerful women
• How to Write a Book
• • Collecting instead of writing: Stress-free writing
  • Some challenges Stacy faced
  • Make time for it
  • Get the right publisher for you
  • Pay to Play
• Taking ownership of your career
• Changing organizations from the C Suite
• • “No, I am not in demand.”
  • Complete scarcity market

 

[32:56 - 35:53] Closing Segment 

• Connect with Stacy through the links below 
• Follow us on social media and leave a review
• Final words

 

Resources Mentioned:

• Scribe Publishing Company

Tweetable Quotes:

“Real authenticity is power.” – Stacy Mayer

“You can create your own path, they don't own you.” – Stacy Mayer

 

Connect with Stacy through her podcast, Maximize Your Career.  Don’t forget to grab your copy of Promotions Made Easy!

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group! 

Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

Welcome back to another episode of Life After Corporate! 

[00:01 - 02:36] Opening Segment

• Welcome to the podcast! 
• I introduce our topic for today
• Why 75% of new businesses fail

 

[02:37 - 09:13] Launching a Business? 5 Steps to 6 Figures

•  Step 1: Set aside funds
• • How much should you have in store?
  • What if you haven’t left corporate?
  • Hire expertise
• Step 2: Find the market gap
• • Are the people willing to invest in your business?
• Step 3: Get proof
• • Why do you have to test the market?
  • Step up your game, don’t settle for the average
• Step 4: Price your services on impact-value
• • How should you price your expertise?
  • Do not undercharge
• Step 5: Have a practical path
• • Clarity and consistency are key
  • A repeatable conversion strategy
• Keep it super simple
• The Expert’s Pricing Calculator 

 

[09:14 - 10:47] Closing Segment 

• Join our Facebook Group and be part of the Monday Morning Mastermind 
• Subscribe to the LinkedIn Newsletter
• Reach out to The Launch Lab for Women Entrepreneurs in January
• Final words

 

Tweetable Quotes:

“Without a gap, you don't really have a business, you just have a business idea” - Deb Boulanger

“Set your vision, set your values, do your vision board, set your goals for the coming year, set your intentions for success.” - Deb Boulanger

“The more complex you make your business model or marketing strategy, the more difficult it is to scale.” - Deb Boulanger

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group! 

Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

Welcome back to another episode of Life After Corporate! You’re the CEO of your company -- Chief EXECUTIVE Officer, not Chief EXECUTION Officer.  Sometimes, it can be too overwhelming and you find yourself going all over the place.  Or maybe, there are too many challenges going all at once that you find yourself unsure of how to grow, scale, and manage your business, much less your life.  In today’s episode, we’re going to talk about the growth mindset that’s not only for CEOs but for all women entrepreneurs out there.

Today we are speaking with Leslie Grossman.  Leslie is not the actress in American Horror Story. She is the author and executive coach. She is also on the faculty of George Washington University leading the executive women's leadership program there. And now she is the founder of circle leadership, her latest initiative is designed to give coaches and HR leaders whose goal is to foster greater gender equity in the workplace to provide them the skills, knowledge, and insights that they need to achieve their highest goals. 

 

[00:01 - 03:45] Opening Segment

• I welcome our guest: Leslie Grossman 
• Born to be an entrepreneur, a very short life after corporate story
• • “Sometimes when you don't know anything do better”
  • A good listener and observer

[03:46 - 30:31] The CEO Mindset

• Leslie’s Inner Leadership Energy of a Growing Enterprise
• • There are challenges and habits we have to go through and get over with
  • Having the right mindset, learning along the way
  • There is no deadline
  • Why you need a growth mindset and how to build it
• The Most Important Mindset Starting Out
• • Stay curious!
  • It’s okay to be fearful!
• Curiosity cures fear
• • Not imposing but connecting with people
  • A Key to Selling
• What is a growth mindset?
• • Understanding opportunities to grow
  • The most powerful to succeed in life
• Winning over the Most Common Challenges Women Entrepreneurs Face
• • The ONE Thing
  • Web Women, Web Thinkers
  • Make Yourself Number One
• What changes when you start hiring people?
• • Giving up being the jack of all trades
  • Hiring people different from you
  • Being a leader, not a people-pleaser
• Making people understand the why
• • Be a good communicator and be passionate
  • Getting comfortable with discomfort
• Hit the pause button
• • Let me think about it.
  • Slow down a little.

[30:31 - 34:58] Closing Segment 

• Connect with Leslie through the links below 
• Implementation alarm challenge 
• Follow us on social media and leave a review
• Final words

 

Tweetable Quotes:

“We cannot be leaders alone. We need people to support us because it is tough out there.” – Leslie Grossman

“We don't know everything. As an entrepreneur, we need to learn it as we go along.” – Leslie Grossman

“Don't panic, slow down, pause.” – Leslie Grossman

Connect with Leslie through LinkedIn and https://www.hercircleleadership.com/.  

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group! 

Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

Welcome back to another episode of Life After Corporate! In today’s episode, we will be chatting with Ivy Slater, who is an entrepreneur, internationally-bestselling author, speaker, podcast host, and professional-certified business coach. Currently, as the CEO of Slater Success, Ivy works closely with C-Suite executives and upper-level managers to advise and create clear strategies that provide instant and long-term impact on businesses. From generating team synergy and launching new sales initiatives, to holding mastermind retreats and corporate trainings on communication, finances, or strategic planning, Ivy is an expert at cultivating and facilitating relationships that are the hallmark of any successful business.

Today, Ivy and her team of professional coaches and trainers are dedicated to helping women business owners and entrepreneurs, as well as leadership and organizational teams, leverage their relationships and achieve success on their own terms by creating the life they want to live alongside a business or career that supports that life.

Let’s dive into her story! 

[00:01 - 8:29] Opening Segment

• I welcome our guest: Ivy Slater

• How Ivy got to where she is right now

• How Ivy acquired her first company

• The importance of market research

• Step by step how she opened Slater Success 

[8:30 - 33:08] What type of companies Ivy is working

• Challenges that leaders face regardless of the size of business
• The most common CEO business challenges  
• The importance of recognizing the value of the leadership team
• How building leaders
• The investment that is made into the leaders of tomorrow 
• Bring up strong leaders
• The value of each person in the organization
• The transition from being “the leader” to building a leadership team
• Recognize that each person has equal value in the organization

• Strategies for review the company's vision 

• The most effective exercise Ivy does with her clients

• How to make your first hire
•  What are we adding to the company to scale?
• The first thing that gets in the way of CEOs of a growing company

[33:09 - 35:24] Closing Segment 

• Connect with Ivy through the links below 
• Follow us on social media and leave a review
• Final words

Tweetable Quotes:

“Every person who touches another person is a leader in your organization”. - Ivy Slater

“Business success is an enormous amount about practicality and a little bit of our luck”. - Ivy Slater

You can find Ivy on the following links: 

• Twitter
• https://slatersuccess.com/  

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group! 

Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com