Life After Corporate

In this special 200th episode, we're not just celebrating a milestone.—we're calling for a movement.

Entrepreneurship isn't just about business. It's the ultimate feminist power move. It's your path to autonomy, freedom, and creating a legacy that actually matters. It's also one heck of a personal development journey. Because nothing will test your mindset (or your patience) quite like stepping into your own power.

If you've ever found yourself stuck in perfectionism, second-guessing your pricing, or wondering if you're really cut out for this… congratulations, you're human. And you're exactly where you need to be.

In this episode, Deb breaks down the real mindset traps that keep so many brilliant women playing small—plus how to finally own your worth, leverage your visibility like currency, and price your offers based on the transformational value you provide.

We're also talking about the systems, processes, and, yes, even AI tools that will help you scale without burning out. Building a business shouldn't feel like a corporate hustle culture in disguise.

This isn't just about making money. It's about rewriting the rules, reclaiming your power, and changing the game—one fearless, purpose-driven step at a time.

So, are you ready to join the movement and take your business (and your life) to the next level?

Hit play. Let's do this. 🚀

[00:05- 04:24] Building a Supportive Community

• The podcast was built on the manifesto that entrepreneurship is the new feminist movement

• The Life After Corporate Community provides a supportive space for entrepreneurs to connect

• The community offers weekly gatherings, resource sharing, and a safe space to ask for help

• The community focuses on topics like leveraging LinkedIn for thought leadership and lead generation

[04:25 -12:05] The Importance of Systems and Processes

• Leveraging technology and AI can save time and improve efficiency

• Documenting processes and methodologies is crucial for business continuity

• Automating repetitive tasks frees up time for more strategic work

• Analyzing and improving AI-generated content is important for maintaining quality

[12:06 - 16:44] Visibility as Currency

• Consistent visibility across key channels is essential for entrepreneurial success

• Being different and offering a unique perspective helps you stand out

• Speaking on stages, delivering webinars, and leveraging SEO are important visibility strategies

• Leveraging platforms like LinkedIn, Substack, and YouTube can increase your reach

[16:45 - 21:31] The Life After Corporate Manifestos

• Entrepreneurs are women who refuse to settle for the status quo

• Entrepreneurs build businesses that reflect their values and visions

• Together, entrepreneurs rise and lift each other up, shattering barriers

• Entrepreneurship is the new feminist movement, changing the world one step at a time

🚀 Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business.

👉🏼 Join us now and start making the powerful connections that will elevate your success!

Connect withDeb Boulanger

Website: https://LifeAfterCorporate.com

LinkedIn: https://www.linkedin.com/groups/12656341/

Go to https://lifeaftercorporate.com/podcast for all episodes

169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

153 A 3-Step Guide to Skyrocketing Your Income

137 Marketing, Management, and Metrics: The Keys to Consistent Success

Tweetable Quotes:

"Entrepreneurship is the new feminist movement. It's the ultimate choice for how women can earn their wealth, how we show up in the world, and that there is more than one way to make a six-figure salary." …. Deb Boulanger on "the NEW Feminist Movement"

"It's a safe container for you to not have it all together, to not show up all made up and expressing how smart you are, where it's safe to not know. It's safe to ask for help."...Deb Boulanger on the "Life After Corporate Community"

**TRANSCRIPT AVAILABLE UPON REQUEST**

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

Are you tired of feeling stuck in the Messy Middle?? Tired of the grind of traditional business strategies?

In this episode of "Life After Corporate," host Deb Boulanger invites Kim Woods and Christa Grasso to uncover how the "New Era" of entrepreneurship is rewriting the rulebook. Kim highlights the transformative shift in energies post-2020, showcasing the power of intuition and soul-led choices in business. Christa complements this with actionable strategies for scaling and aligning with purpose.

Whether you're navigating the messy middle or charting bold new paths, this episode will leave you questioning: Are you ready to embrace a business that truly aligns with who you are and the future you envision?

[00:05- 15:39] Understanding The New Era of Entrepreneurship

• Recognize the shift from traditional methods to intuitive, soul-led business strategies.

• Learn why leaning into intuition can lead to better business outcomes.

• Address how the messy middle can become less chaotic with a new mindset.

• Understand the importance of recognizing your own rhythms and cycles for business success.

[15:40 -28:12] Strategy and Planning: The Key Facets

• Breaking down the essential facets: Strategy, Planning, Systems, Team, and Insight.

• Discover how different stages of entrepreneurship require different focuses and struggles.

• Importance of having an actionable plan and strategy aligned with your vision.

• Dive into the concept of structured flow - balancing structure and flexibility in business.

[28:13 - 38:42] Hiring and Team Building for Strategic Execution

• How to align hiring practices with your energy and business needs.

• The significance of systems and processes in scaling a business.

• Learn about different types of roles that enhance business productivity.

• Real-life examples of systematizing tasks and efficient delegation.

[38:43 - 47:55] Measuring Success and Practicing Resilience

• Importance of both qualitative and quantitative metrics in business.

• Learn how to measure reliance on heroics and the overall fulfillment.

• Strategies for dealing with growth complexity and maintaining simplicity.

• Aligning actions with intuitive hits to avoid business fog.

Connect with Guests

CrIsta Grasso

Website: strategicopsinstitute.com

Facebook: https://www.facebook.com/strategicopsinstitute

Insta: https://www.instagram.com/strategicopsinstitute

YouTube: https://www.youtube.com/@StrategicOpsInstitute

LinkedIn: https://www.linkedin.com/company/strategic-ops-institute/

Podcast: lean Out Your Business Podcast

Apple: https://podcasts.apple.com/us/podcast/lean-out-your-business-podcast/id1551252558

Spotify: https://open.spotify.com/show/5Mm9h61XERTRyOTiEiOOZL?si=68d88f4bb8264c71

Kim Woods

Website: https://www.kimwoods.com

LinkedIn: https://www.linkedin.com/in/kimewoods/

YouTube: https://www.youtube.com/@kimwoodschannel

FaceBook: https://www.facebook.com/KIMWOODSCHANNEL

Insta: https://www.instagram.com/kimwoodschannel/

The Quiz: Star Map to Success - Know Your Life Quiz | Kim Woods

Podcast: Your Star Path to Success

Apple: Your Star Path to Success Podcast - Apple Podcasts

Spotify: Your Star Path to Success | Podcast on Spotify

Go to https://lifeaftercorporatepodcast.com/ for all episodes

196. Human Design Strategies for Aligned Business Growth w/ Candy Barone

193. Top 7 SEO Mistakes Entrepreneurs Make and How to Avoid Them

188. How to Succeed as a Business Owner in 2025

Tweetable Quotes:

"The minute we hit July, the second half of the year, we are going to be, like, on a G-force luge. Things are gonna be moving so fast. Innovation, solutions, ideas, creations, connections, everything is going to start coming in."... Kim Woods on Getting ready for the 2nd half of the year

"Don't aim for perfection. Just aim for progress and get going, but make sure you're measuring to know what's working so you can let go of the things that aren't as quick as possible and clear the way for the things that are."... Crista Grasso on maximizing productivity

**TRANSCRIPT AVAILABLE UPON REQUEST**

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

Ever wondered how a former daredevil with 10 concussions transformed into a tech-savvy business innovator?

This episode showcases Susan Frew, who shares her journey from overcoming brain injuries to becoming an AI implementation expert. As a speaker, author of "Compete on Awesome," and custom GPT creator, Frew demonstrates how artificial intelligence can revolutionize business operations without sacrificing human connection. She breaks down practical applications of AI, from handling customer service inquiries to streamlining email management, while emphasizing the importance of using technology to enhance rather than replace human capabilities. Her approach combines personal resilience with technological advancement, proving that AI can free professionals to focus on their genius zones. Through her own experiences and successes, Frew challenges business owners to embrace AI tools strategically, starting with simple applications and gradually expanding their technological footprint.

Will you join the AI revolution, or risk being left behind in the rapidly evolving business landscape?

[15:50- 18:19] Strategic Business Operations

• - AI enables focus on core genius zones

• - Identifying low-value tasks for delegation

• - Importance of tracking unenjoyable tasks

• - Emphasis on freeing time for revenue-producing activities

[18:20 -23:32] Brain Health and Business Enhancement

• - Benefits of biofeedback and brain recalibration

• - Personal transformation through health technology

• - Impact on business perspective and attitude

• - Connection between mental health and business success

[23:33 - 25:55] AI Integration Strategy

• - Emphasis on starting with small applications

• - Integration with mobile devices

• - Utilizing AI for everyday tasks

• - Progressive approach to AI adoption

[25:56 - 28:24] AI Resources and Applications

• - AI as an intelligent digital assistant

• - Solutions for various business needs

• - Integration with different platforms

• - Content creation and distribution strategies

Connect with Susan Frew

Website: https://www.susanfrewspeaks.com/

LinkedIN: https://www.linkedin.com/in/susanfrewspeaks/

Instagram: https://www.instagram.com/susanfrewspeaks/

Susan's Custom GPT: "Compete on Awesome CFO" for financial planning

https://chatgpt.com/g/g-hzVcuEtvk-compete-on-awesome-cfo

Other Platforms: There's An AI For That https://TheresAnAIforThat.com

Susan's Book: Compete on Awesome, Not on Price with AI:

https://www.amazon.com/Compete on Awesome, Not on Price with AI: P&L Council Special Edition: Frew, Susan: 9798303527249: Amazon.com: Books

The treatment that Susan went through for her TBIs

Cereset- https://cereset.com

Go to https://lifeaftercorporatepodcast.com/ for all episodes

169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

153 A 3-Step Guide to Skyrocketing Your Income

137 Marketing, Management, and Metrics: The Keys to Consistent Success

**TRANSCRIPT AVAILABLE UPON REQUEST**

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our Life After Corporate community. Connect with me on LinkedIn; Visit our website for more information on our products and programs.

What happens when you throw out the traditional business rulebook and build a community based on authentic connection?

In this episode of Life After Corporate, Meghann Conter shares how she transformed her entrepreneurial journey by creating The Dames, a membership community that's grown to over 400 women entrepreneurs. She reveals why she kept Fridays off from day one, how she ran two businesses simultaneously before fully committing to The Dames, and the power of creating a space where women can genuinely celebrate their wins without judgment. Through her story, Meghann illustrates how prioritizing humor, vulnerability, and genuine support has created a thriving international community where women lift each other up instead of competing. Her approach challenges conventional business wisdom, proving that when you lead with values and trust your intuition, success follows naturally.

Are you ready to reimagine what a business community can look like when you prioritize connection over transaction?

[00:05-12:50] Building Authentic Business Connections

• Traditional networking often creates low-vibrating environments focused on sales

• Leading from the front is about creating entertainment and connection

• Importance of finding power partners instead of direct clients

• Focus on building strong relationships with peers at similar levels

[12:51-33:03] The Power of Community Support

• Community helps members tackle fearful situations

• Importance of having mentors at different business levels

• Challenge of mixing different revenue levels in learning environments

• Need for level-appropriate business education

[33:04 - 44:32] The Power of Community Support

• Community helps members tackle fearful situations

• Importance of having mentors at different business levels

• Challenge of mixing different revenue levels in learning environments

• Need for level-appropriate business education

[44:33 - 56:17] Celebrating Success Together

• Creating safe spaces for sharing wins

• Breaking through societal conditioning around success

• Importance of acknowledging achievements

• Building trust-based referral networks

Connect with Meghann Conter

LinkedIn: https://www.linkedin.com/in/meghannconter

Facebook: https://www.facebook.com/thedamesco

Instagram: https://www.instagram.com/thedamesco

Want to check out THE DAMES?

https://www.thedames.co/a/2147547759/oeAQjtj3

Be sure to catch Deb live, on her new LinkedIn show "Entrepreneurs Unfiltered"

Tuesdays, 2:00pm EST (1:00pm CST/11:00am PST) or catch the replay anytime on LinkedIn

Go to https://lifeaftercorporatepodcast.com/ for all episodes

169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

153 A 3-Step Guide to Skyrocketing Your Income

137 Marketing, Management, and Metrics: The Keys to Consistent Success

Tweetable Quotes:

"I thank my intuition every single day for giving me these messages before I'm ready for it, before the world's ready for it." …Meghann Conter on trusting your intuition

"That's what community is for - holding someone's hand through the eye of the needle, saying 'you've got this' on both sides."... Meghann Conter on the importance of Community

**TRANSCRIPT AVAILABLE UPON REQUEST**

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

Ever wondered how understanding your energy and design can transform your business and personal life?

In this episode, Deb chats with Candy Barone, an expert in Human Design, to explore the unique strengths and challenges of different energy types, particularly projectors and manifesting generators. Candy shares her insights on how these energy types can optimize their potential, avoid burnout, and thrive in both corporate and entrepreneurial settings. She discusses the importance of alignment, sustainability, and understanding personal design to enhance communication, productivity, and overall success. By the end, you'll be asking yourself, "Am I truly aligned with my energy type, and how can I leverage it to live a more fulfilling life?"

Don't miss this transformative conversation that could change the way you approach your life and business!

[00:05- 14:42] Understanding Human Design Types

• The five main human design types: generators, manifestors, manifesting generators, projectors, and reflectors.

• Each type has a unique role and function in society.

• Projectors are guides and visionaries who see the energy template and potential for humanity's evolution.

• Reflectors mirror the health and alignment of the world, often experiencing autoimmune diseases due to their reflective nature.

[14:43 -26:35] Challenges and Opportunities

• Manifesting generators struggle with patience and slowing down.

• They work best in their creative space, communicating and articulating ideas.

• Projectors need to inform others to allow preparation and clear communication.

• Manifesting generators can overwhelm others with their energy and ideas.

[26:36 - 37:01] Coaching and Team Management

• Coaching is essential for manifesting generators with projectors or generators on their team.

• Understanding different archetypes helps in delegating tasks effectively.

• Generators move at their own cadence, while manifesting generators blast and come back.

• Effective communication and delegation depend on understanding team members' archetypes

[37:02 - 41:33] Working with Human Design

• Running your chart through free tools and resources is the first step.

• A free report of almost 20 pages provides deep insights into your wiring.

• The report covers the five core foundational pieces: type, strategy, signature, not-self, and authority.

• This report can change communication, business interactions, and reduce conflict.

Connect with Candy Barone

Website: htthps://www.CandyBarone.com

Facebook: www.facebook.com/CandyBaroneSpeaker

LinkedIn: www.linkedin.com/in/candybarone

Instagram: www.instagram.com/candy_barone

Podcast: https://spotifyanchor-web.app.link/e/wwtUTbHAgtb

YouTube: www.youtube.com/@CandyBarone

Make sure to get your FREE Human Design Chart: https://www.CandyBarone.com/HD-chart

Go to https://lifeaftercorporatepodcast.com/ for all episodes

169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

153 A 3-Step Guide to Skyrocketing Your Income

137 Marketing, Management, and Metrics: The Keys to Consistent Success

Tweetable Quotes:

"Our conditioning often makes us doubt our innate wiring. Human Design provides a blueprint to strip away those doubts and reveal our authentic selves." … Candy Barone on what a Human Design can do for you.

"In leadership, understanding your team's Human Design can transform communication and efficiency, reducing conflict significantly."...Candy Barone on understanding the Human Design of those you work around.

**TRANSCRIPT AVAILABLE UPON REQUEST**

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

What does it really take to thrive as an entrepreneur in 2025?

In this episode, Deb shares crucial observations about the business landscape, from the increasing importance of human connection in an AI-dominated world to the launch of the Life After Corporate community - a digital membership priced at $77 per month for founding members. She addresses how global conflicts and technological acceleration are affecting business owners' psyche, emphasizing that going solo is no longer viable. Drawing from her experience with programs like The LaunchLab and Standout Webinars, she explains why innovation isn't optional and why generic, AI-generated content won't cut it anymore. As client acquisition cycles lengthen and trust becomes harder to build, Deb makes one thing crystal clear: 2025 will reward those who stay true to their unique voice and invest in genuine human connections.

Are you ready to stop coasting and start innovating?

[00:05- 15:44] Market Evolution & Specialization

• Trend toward hyper-specialization and micro-niching in the coaching industry

• Focus shifting from general leadership coaching to specific expertise areas

• Personal branding for introverted executives emerging as specialized niche

• Clients are increasingly seeking specialized rather than generic solutions

[15:45 -20:44] Business Performance Analysis

• Importance of reviewing 2024 performance metrics

• Focus on client lifetime value assessment

• Analysis of the most valuable and enjoyable client relationships

• Extended client conversion timeline (7-hour rule, 20-40 micro conversions)

[20:45 - 25:50] Market Trends & Challenges

• B2B sales acceleration in second half of 2024

• Corporate sector unpredictability due to political landscape

• Increasing competition from corporate leaders turning entrepreneurs

• "Great Breakup" continuation and boomerang effect

[25:51 - 29:05] Launch Details & Benefits

• Launch party scheduled for December 18th at 1 PM EST

• Exclusive training and support offerings

• Weekly expert Q&A sessions

• Specialized member-only content and resources

• Regular networking and collaboration opportunities

Website: https://lifeaftercorporate.com

LinkedIn: https://www.linkedin.com/groups/12656341/

The New Life After Corporate Community

https://lifeaftercorporate.com/community

Go to https://lifeaftercorporatepodcast.com/ for all episodes

169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

153 A 3-Step Guide to Skyrocketing Your Income

137 Marketing, Management, and Metrics: The Keys to Consistent Success

Tweetable Quotes:

"Reflecting on the success of 2024 helps us pinpoint our strengths and reveals the gaps we need to fill in our client value ladder." Deb Boulanger on assessing the past year

"Demand for specialized subject matter experts is growing; short-term advisory roles are reshaping how we think about enterprise."...Deb Boulanger on the demand for fractional CEOs

**TRANSCRIPT AVAILABLE UPON REQUEST**

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

Ever wondered why some entrepreneurs struggle to maintain their success even after achieving seven-figure revenues?

This episode explores the common mistakes that entrepreneurs make, such as not aligning their businesses with their strengths and passions, and how these issues can become amplified as their revenues grow. Renee Hughes, a business coach, shares her insights on the importance of understanding one's ideal client, the need to regularly revisit and adjust business strategies, and the psychological aspects that drive financial decisions. She discusses how past experiences and inherited emotional traits can influence an entrepreneur's approach to money and business, often leading to a cycle of fear and exhaustion. The conversation also touches on the significance of profit psychology and the role of emotional and psychological factors in achieving sustainable success.

So, are you ready to confront the unconscious drivers of your behaviors and transform your business journey?

[10:34- 21:24] Guidance on Pricing and Alignment

• Pricing should not be tied to self-worth but to the value provided.

• Understanding the ideal client is a journey, not a static target.

• Regular reviews are essential to adapt to changes in the business environment.

• Alignment with personal strengths and market needs is crucial for success.

[21:25 -32:02] Importance of Profitability Analysis

• Misconceptions about hourly rates and overhead costs.

• Overhead expenses like software, team members, and marketing add up quickly.

• Profitability analysis is essential for understanding true costs.

• Personal salary considerations are important for financial health.

[32:03 - 24:42] A Coach for Business Growth

• Hiring a coach can accelerate business growth.

• Even experts need external help for messaging and positioning.

• Collaboration with professionals leads to faster success.

• Keeping up with trends is essential for sustained growth.

[24:43 - 37:00] Strategies for Genuine Profitability

• Using funds smartly can improve profitability.

• IRS guidelines for reasonable business expenses.

• Consulting with CFOs and CPAs for financial strategies.

• Avoiding commingling of personal and business funds.

Connect with Renee Hughes

Website: thearomaspecialists.com

Website: thearomaspecialist.com/writelikeahuman/

LinkedIn: linkedin.com/in/reneehughescoach

Go to https://lifeaftercorporatepodcast.com/ for all episodes

169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

153 A 3-Step Guide to Skyrocketing Your Income

137 Marketing, Management, and Metrics: The Keys to Consistent Success

Tweetable Quotes:

"But we forget that the emotional pieces in our relationships with people and with money also can be inherited. So we had to peel that back to figure out the motivations of everything, which gave her the creative space to say, what do I want to do? Not what do I have to do?"... Renee Hughes on the emotional side of money

"This is something that the wealthy do all the time. They're all legal strategies, but so many people don't know these legal strategies to help them to really genuinely be profitable."...Renee Hughes on navigating business finances

**TRANSCRIPT AVAILABLE UPON REQUEST**

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

How can small business owners leverage digital marketing to stand out in a crowded market while embracing the potential—and limitations—of AI?

In this episode of Life After Corporate, host Deb Boulanger is joined by Paige Wiese, the CEO of Tree Ring Digital, to explore the nuanced landscape of modern digital marketing. They talk about crucial issues such as maintaining up-to-date business data, the indispensable role of Google My Business for solopreneurs, and the shifting balance between human-led content creation and AI tools. Paige shares valuable insights on effective platform strategies, the importance of thought leadership, and the tangible benefits of SEO, ensuring that every small business owner feels empowered to invest wisely in their digital footprint.

This is a conversation you cannot afford to miss if you aim to turn every digital marketing effort into substantial business growth.

• Challenges in tracking key business data and the significant financial and decision-making impact of outdated information.

• Maintaining an up-to-date Google My Business page for solopreneurs, boosting both visibility and credibility.

• Being visible on multiple platforms like LinkedIn and Facebook to build trust and engagement.

• Predictions are leaning towards increased reliance on AI for business tasks but be aware of losing the value of expert digital marketing assistance.

• Digital marketing is a significant investment and the concept of "return on effort" for small businesses is discussed.

• Focus your marketing efforts on platforms where your ideal clients are, rather than spreading yourself too thin, citing a lesser-known audio platform's lack of traction.

• The prudent use of AI is advised to simplify tasks and enhance decision-making, with an emphasis on intentionality and impactful activities.

• Avoid getting overwhelmed with multiple tasks and instead concentrate efforts in a few critical areas and excelling in them.

• Essential SEO steps include setting up a robots.txt file, submitting a sitemap to Google, and claiming Google My Business to improve visibility.

• The need for alignment between SEO efforts and content marketing is underscored, indicating that blogging without SEO optimization is ineffective.

• Adapt strategies to align with trends showing that users are not relying solely on Google for information.

• The impact of AI on search results and the importance of maintaining SEO best practices for visibility within AI-curated content results.

• The necessity of emotional connections and thought leadership is where AI falls short.

• While clients may believe AI can replace human effort, personal insights are crucial for authentic content.

• The need to stay current with technology trends while recognizing the current limitations of AI.

• Tree Ring Digital focuses on adapting marketing strategies to meet client needs and the importance of strategic, organic growth.

Connect with Paige Wiese

• https://www.treeringdigital.com/

• LinkedIn: LinkedIn profile

• Facebook: Facebook

• Instagram: @treeringdigital

Talked About on the Show

• Google My Business:Google My Business

• How to Set up Your Google My Business for 2025 Google Business Profile Set Up: 2025 Step-by-Step Tutorial

Go to https://lifeaftercorporatepodcast.com/ for all episodes

169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

153 A 3-Step Guide to Skyrocketing Your Income

137 Marketing, Management, and Metrics: The Keys to Consistent Success

Tweetable Quotes:

"We've seen it in image creation and people trying to have their social posts created by AI, and it's still not there. You might get close, but it's not perfect.".... Paige Wiese on the future of AI in Marketing

"How can we be strategic? What's another way? How can we work together? And maybe I train you a little bit on this. If you have the time, use that right now until you have the money. And when you have the money, we'll go a different route." — Paige Wiese on going from zero to strategy

**TRANSCRIPT AVAILABLE UPON REQUEST**

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com

What makes a story truly newsworthy in today's crowded media landscape?

Public relations expert, Bonnie Rothman, founder of Company B, breaks down the art of storytelling that captures attention. With 15 years of turning leaders into thought leaders and securing features in Wall Street Journal, Fast Company, and CNN, Bonnie shares her proven formula for crafting narratives that resonate. Bonnie dismantles the common misconceptions about what makes something news worthy and reveals the authentic storytelling techniques that open doors. Drawing from her experience as a New York Times reporter and her success landing clients in top-tier media, she shares the fundamental shifts that separate forgettable pitches from unforgettable narratives. From her workshops with global leaders to a masterclass in transforming brand benefits into compelling stories, this conversation reveals the secret ingredients that make journalists lean in and audiences take notice.

This is the episode that will forever change how you think about telling your business story.

[00:05- 11:31] Adapting Business Strategy During Challenging Times

• Utilized previous connections and good impressions to secure initial clients

• Transformed a conference-based client's strategy to focus on thought leadership during COVID

• Pivoted content strategy to address emerging workplace issues during crisis

• Created weekly programs addressing timely topics like remote workforce management, leadership challenges, and cultural issues during pandemic transitions

[11:32 -16:36] The Art of Effective Client Retention

• Develop new products and services to give existing clients reasons to keep engaging

• Create measurable systems to demonstrate return on investment to clients

• Listen carefully to evolving client needs and adapt your services accordingly

• Focus on showing value from the beginning of the relationship

[16:37 - 27:30] The Evolution of Business Storytelling in Today's Market

• Being able to tell a good story has become the cost of entry into entrepreneurship

• Business owners must stay relevant by tuning into current narratives and market conditions

• The most effective stories stem from authentic conflicts and distinct points of view rather than contrived content

• Leaders need to adapt their messaging to address current challenges like hybrid workforces and changing corporate cultures

[27:31 - 35:56] Key Elements of Effective Storytelling

• Focus on identifying and presenting relatable conflicts (beyond just pain points)

• Include enemies, obstacles, puzzles, and traps to create engaging narrative twists

• Support narratives with relevant facts and statistics for credibility

• Ensure stories conclude with satisfying endings that resolve the initial conflict

Connect with Bonnie Rothman

Website: https://companyb-ny.com/

Insta: https://www.instagram.com/companyb_ny/?hl=en

LinkedIn: https://www.linkedin.com/company/company-b/

Go to https://lifeaftercorporatepodcast.com/ for all episodes

169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

153 A 3-Step Guide to Skyrocketing Your Income

137 Marketing, Management, and Metrics: The Keys to Consistent Success

Tweetable Quotes:

"The minute you get a new client is the minute you start losing them.".... Bonnie Rothman on the Reality of client churn

"Am I going to pivot and do something a little bit so I don't get rejected over and over again? Or am I gonna sort of stick with my guns?".... Bonnie Rothman on the Dilemma of a career pivot

**TRANSCRIPT AVAILABLE UPON REQUEST**

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

Are you ready to leave your corporate job but frozen by fear?

In this episode of Life After Corporate, host Deb Boulanger tackles the challenging journey of transitioning from corporate to entrepreneurship. Drawing from her 11 years of experience, she shares practical strategies for building predictable and sustainable revenue, mastering your entrepreneurial mindset, and pricing for value in your new venture. From overcoming the fear that holds back 90% of our thoughts to transforming from corporate leader to CEO, Deb provides a roadmap for success.

Her clients' success stories, including those who secured six-figure contracts within their first year, prove that with the right support and mindset, your entrepreneurial dreams are within reach.

[00:05- 6:13] Mastering the Corporate to Entrepreneurship Transition

• Navigate the shift from predictable paychecks to building sustainable revenue streams while staying true to your values

• Overcome identity transformation challenges as you move from corporate leader to independent business owner

• Transform perfectionism and procrastination into actionable business growth strategies

• Create a clear mission statement that drives your entrepreneurial journey and leaves a lasting legacy

[6:14 -10:52] Strategic Business Validation and MVP Development

• Test your business idea with a minimal viable product (MVP) before making substantial investments

• Create a simplified version of your offer, such as a beta group program or single course module

• Gather feedback from approximately twelve real potential clients using basic tools like PowerPoint

• Validate your solution with your target community to ensure built-in market demand

[10:53 - 16:00] Pricing Power: Creating Value-Based Revenue Models

• Move beyond hourly rates to implement return on advantage (ROA) pricing strategies

• Transform consulting services into packaged offerings for sustainable growth

• Create pricing structures that reflect client transformation rather than time spent

• Build sustainable revenue streams by quantifying client outcomes and benefits

[16:01 - 21:03] Creating Predictable Revenue Pathways

• Design a comprehensive value ladder starting with free or low-cost attraction offers

• Implement an 8-12 week mid-tier solution for specific client problems

• Develop high-value, long-term programs (6-12 months) for deeper client engagement

• Generate consistent leads through strategic community visibility and expert positioning

Connect with Deb Boulanger

Get on the Wait List for the NEW Life After Corporate Community by sending an email with the subject: "Wait List" to [email protected]

Website: Podcast - Life After Corporate Podcast

Insta: @deb_boulanger

LinkedIn: Deb Boulanger 💫 | LinkedIn

Go to https://lifeaftercorporatepodcast.com/ for all episodes

169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

153 A 3-Step Guide to Skyrocketing Your Income

137 Marketing, Management, and Metrics: The Keys to Consistent Success

Tweetable Quotes:

"And if you price based on your perceived value of yourself, I will guarantee that you are undercharging nor is anyone buying an hour of your time."... Deb Boulanger on No one is buying your self-worth

"And the way I look at my mission is I'm here to close the revenue gap for women entrepreneurs, and that is what gets me out of bed every single day.".... Deb Boulanger on her mission

**TRANSCRIPT AVAILABLE UPON REQUEST**

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .