Life After Corporate

Life After Corporate

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Life After Corporate episodes

  • 190. Starting a Business Later in Life: How Laurie Handlers is Keeping the Fire Burning for Couples

    What if the secret to amazing love isn't just about finding the right person but really getting used to talking to each other consciously?

    In this episode, host Deb Boulanger and relationship coach Laurie Handlers, talk about how couples retreats and the idea of conscious communication are really changing the game for modern relationships. Laurie found her passion at 18 and has spent her life helping couples create incredible love through practices that involve connecting deeply and exploring sexuality. Her take on traditional relationships focuses on things like setting boundaries, enjoying pleasure, and being real with each other. With years of helping people transform through pleasure, Laurie shows that talking about sex isn't just about the physical side. It's also about tapping into creativity and that vital energy in life.

    In a time when it seems like relationships come and go easily, conscious coupling builds a solid ground for love that's here to stay.

    [00:05- 5:16] Breaking Free from Corporate Constraints to Personal Transformation

    • Made the leap from structured corporate life to teaching sacred sexuality and transformation, driven by an inner calling to make a difference in the world

    • Initially balanced corporate work with side consulting, experiencing the freedom to experiment and innovate

    • Body breakdown in high-pressure corporate role led to discovering new path through conscious embodiment practices

    • Transformed personal crisis into opportunity by embracing sacred sexuality teachings and relationship coaching

    [5:17 -19:09] The Journey from Conformity to Sexual Liberation

    • Developed expertise through diverse roles including grant writing, corporate training, and organizational development

    • Recognized limitations of corporate structures despite winning awards and achieving top performance

    • Listened to body wisdom when corporate demands became unsustainable

    • Created successful programs teaching women emotional release techniques and truth-speaking, fostering extraordinary love

    [19:10 - 25:42] Sacred Sexuality and Sustainable Partnerships

    • Understanding sexuality as a creative force that extends beyond physical intimacy, connecting to personal expression and vitality

    • Addressing alarming divorce statistics (50% first marriages, 64% second marriages) through conscious relationship practices

    • Exploring the deeper aspects of intimacy beyond conventional understanding of sex and physical connection

    • Learning to pause, breathe, and express feelings from a place of body awareness rather than judgment

    [25:43 - 35:31] Ageless Entrepreneurship in Sexuality and Relationships

    • Created specialized programs for the 50+ demographic, addressing unique needs and concerns in sexuality and relationships

    • Demonstrates how age brings valuable wisdom to relationship coaching, challenging initial skepticism from younger participants

    • Developed multiple income streams through books, MP3s, and apprenticeship programs focused on transformation

    • Breaks age-related stereotypes by maintaining relevance and creating extraordinary impact in the field of conscious communication

    Connect with Laurie Handlers

    Website: https://www.lauriehandlers.com

    YouTube: https://www.youtube.com/@extraordinarylovers

    Instagram: https://www.instagram.com/laurie.handle

    Facebook: https://www.facebook.com/ExtraordinaryLoversOfficial

    Laurie's Books

    Sex and Happiness: It Gets Better With Age

    Sex & Happiness: It Gets Better With Age: Handlers, Laurie: 9781955090315: Amazon.com: Books

    Sex and Happiness: The Tantric Laws of Intimacy

    Sex & Happiness: The Tantric Laws of Intimacy: Laurie Handlers, Siobhan Mullally, Laurie Handlers, Pat Corrigan: 9780977174003: Amazon.com: Books

    Go to https://lifeaftercorporatepodcast.com/ for all episodes

    169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

    153 A 3-Step Guide to Skyrocketing Your Income

    137 Marketing, Management, and Metrics: The Keys to Consistent Success

    Tweetable Quotes:

    "Nothing gave me the skill for the most important thing in my life, which is when I find the person that I love, not at a ball with a glass slipper, but actually when someone and I find each other, then what?"... Laurie Handlers on the Truth About Education and Love

    "Modern science says that the gut is the second brain, and actually that the gut might be more truthful than the mind."... Laurie Handlers on the Power of Gut Feeling in Decision-Making

    **TRANSCRIPT AVAILABLE UPON REQUEST**

    SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

    Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    36 min
  • 189. Turning Imposter Syndrome into Your Superpower: Leading with Legacy and Impact

    Have you ever felt like an imposter in your career or struggled with leaving a meaningful legacy?

    In this episode of Life After Corporate, host Deb Boulanger sits down with Jen Coken to unravel the complexities of imposter syndrome and authentic leadership. Jen's journey from a political career to becoming an acclaimed coach provides invaluable insights into overcoming self-doubt and embracing genuine authority. Together, they explore how early-life experiences shape our professional lives, the challenges of transitioning from corporate to entrepreneurial worlds, and practical advice on mindfulness and self-discovery.

    Tune in to discover how to transform imposter syndrome into your superpower and leave a lasting legacy, no matter where your journey begins.

    [00:05- 14:54] Legacy and Authenticity in Leadership

    • Jen Coken discusses the importance of leaving a legacy, stressing that it doesn't require fame or vast impacts.

    • Authority is defined as confidence and authenticity, not merely power or status.

    • Coken brings attention to the pervasive nature of imposter syndrome, comparing it to a pandemic that leaders face.

    • Jen shares a story of a woman who lost her identity by conforming to traditional expectations in a male-dominated industry.

    [14:55 -22:19] Imposter Syndrome and Corporate Challenges

    • Imposter syndrome is described as a phenomenon involving an amygdala hijack, leading to reactions like fight or flight.

    • She advises leaders to be curious rather than assume, particularly in meetings and professional settings.

    • Strategies include asserting oneself and sharing personal context deliberately and strategically.

    • Jen recounts her personal pivot from corporate life, illustrating her initial struggles with visibility and imposter syndrome.

    [22:20 - 33:14] Mindfulness and Personal Development

    • Mindfulness is highlighted as a tool to observe rather than control emotions, aiding in rewiring neural pathways.

    • Coken speaks about the 6-year-old self's influence on present-day decisions and behaviors.

    • The power of being an observer of emotions to foster new ways of being is underscored.

    • Jen Coken shares insights on transforming imposter syndrome into a superpower and embracing it as a driver for success.

    [33:15 - 39:02] Communicating and Dealing with Insecurity

    • Coken suggests recording and analyzing thoughts to separate fact from fiction, a method she calls "The Power Code."

    • Emphasizes the significance of owning one's stories and making bold decisions despite uncertainties.

    • "Fake fear" vs. "real fear" is a concept discussed to manage internal insecurities.

    • Utilize self-acceptance and authenticity to combat self-doubt in crowded markets.

    Connect with Jen Coken

    Email: [email protected]

    Website: Jen Coken Coaching - Author | Lifestyle Coach | Comedian

    LinkedIn: https://www.linkedin.com/in/coken/

    Instagram: @jencoken

    Facebook: Jen Coken Coaching

    Jen's Books

    "Make Imposter Syndrome Your Superpower" www.jencokenbook.com

    "When I Die, Take My Panties" Amazon.com: When I Die, Take My Panties: Turning Your Darkest Moments into Your Greatest Gifts eBook : Coken, Jennifer: Kindle Store

    Barnes & Noble Link

    If you buy the book PREsale from Barnes & Noble, you'll receive a special gift from Jen: Make Imposter Syndrome Your Superpower: The Ultimate Guide for Women in STEM to Lead with More Authority, Influence, and Impact by Jen Coken, Paperback | Barnes & Noble®

    Go to https://lifeaftercorporatepodcast.com/ for all episodes

    169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

    153 A 3-Step Guide to Skyrocketing Your Income

    137 Marketing, Management, and Metrics: The Keys to Consistent Success

    Tweetable Quotes:

    "The brain's never dealing with reality ever. The brain is consistently taking in information, comparing it, compartmentalizing it."... Jen Coker on Neuroscience Revelations

    "And imposter syndrome came in because I had a big contract with a big tech company, and I was sucked into the toxic culture without realizing it, which is so easy for us to do."... Jen Coker on Overcoming Imposter Syndrome and Toxic Work Culture

    **TRANSCRIPT AVAILABLE UPON REQUEST**

    SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast with other growing entrepreneurs!

    Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    40 min
  • 188. How to Succeed as a Business Owner in 2025

    What if the very strategies that could catapult your business to the next level could also free you from the daily grind?

    In this episode of Life After Corporate, Deb Boulanger will talk about the pillars of business growth amidst economic and geopolitical uncertainty. With rapid technological advances, particularly in AI, as both a threat and an opportunity, our experts discuss how to rise above consumer caution and harness market opportunities. From increasing client lifetime value to mastering AI tools and differentiating your brand in crowded markets, this episode promises actionable insights for every business owner. Transformative ideas like "return on advantage" and leveraging Other People's Platforms (OPPs) are highlighted, compelling you to listen and redefine your strategies for longevity and success.

    This is a must-listen episode for anyone eager to prepare for 2025 and beyond, ensuring their business not only survives but thrives.

    [00:05- 14:48] Economic and Geopolitical Impact on Business

    • Discussion on market opportunities amid unpredictable budgets and economic conditions.

    • Importance of increasing client lifetime value and mastering AI tools.

    • Challenges such as transitioning from hourly contracts to value-added offers.

    • Emphasis on defining unique client challenges and offering repeatable solutions.

    [14:49 -43:17] Strategies for Enhancing Client Lifetime Value

    • Importance of creating a service value ladder to address client challenges.

    • Benefits of client retention over new client acquisition.

    • Examples of "door opener" offers and their importance.

    • Reviewing and adjusting sales skills, offer positioning, and target audience focus.

    [43:18 - 48:41] Leveraging AI and Differentiating Your Brand

    • Use of AI to operationalize tasks and streamline processes.

    • Importance of creating a unique and consistently visible brand message.

    • Networking tips for business growth and building a referral ecosystem.

    • Collaborative visibility efforts, including leveraging platforms like LinkedIn.

    [48:42 - 51:39] Preparing for 2025 and Beyond

    • Tips for preparing business operations for future growth, including AI customization.

    • Strategies for increasing fees, adding new offers, and enhancing client retention.

    • Simplifying operations with the help of AI and documentation.

    • Using webinars and workshops to establish thought leadership and attract clients.

    Connect with Deb Boulanger

    Website: www.lifeaftercorporatepodcast.com

    Instagram: @‌deb_boulanger

    LinkedIn: https://www.linkedin.com/groups/12656341/

    Go to https://lifeaftercorporatepodcast.com/ for all episodes

    169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

    153 A 3-Step Guide to Skyrocketing Your Income

    137 Marketing, Management, and Metrics: The Keys to Consistent Success

    Tweetable Quotes:

    "You have to really differentiate yourself by creating a personal brand and crafting your messaging so that it stops the scroll with your thought leadership."... Deb Boulanger on the importance of having a personal Brand

    "Increasing client retention by just 5% could boost your profits by 25 to 95%."... Deb Boulanger on the importance of client retention

    **TRANSCRIPT AVAILABLE UPON REQUEST**

    SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast with other growing entrepreneurs!

    Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    52 min
  • 187. The Ultimate Guide to Monetizing Your Book: Self-Publishing Success Secrets

    Are you ready to truly transform your career and establish yourself as a thought leader?

    Host Deb Boulanger welcomes Erik Westrum, a former professional hockey player turned author and strategist from selfpublishing.com. Erik's journey from the ice rink to the world of self-publishing is a testament to the power of writing a book. He shares his self-publishing success strategies, including how to write a best-selling book and the art of monetizing your book as an author. The conversation explores Erik's transition from sports to entrepreneurship, offering a unique perspective on building credibility through book writing. As they discuss best practices for promoting a self-published book, Erik reveals how authorship can open doors to speaking engagements and lucrative business opportunities. From mind-mapping ideas to crafting compelling titles and cover designs, this episode is packed with practical advice for aspiring authors.

    Whether you're considering transitioning from corporate to entrepreneurship or simply curious about the impact of becoming an author, this conversation begs the question: Could writing a book be the key to unlocking your true potential and skyrocketing your influence?

    [00:03- 11:40] Book Writing Success: From Idea to Bestseller

    • Mind map your ideas and create an outline to structure your book

    • Focus on writing about topics you're passionate about to overcome obstacles

    • Consider which book idea can be monetized quickest for your brand or business

    • Treat your book as a key to opening up speaking engagements and other opportunities

    [11:41 -19:10] Mastering Amazon Best Seller Strategy for Self-Published Authors

    • Find relevant categories and keywords to drive people to buy your book

    • Aim to get over 100 reviews as quickly as possible within the first 30 days

    • Use a mastermind community of authors to help review each other's books

    • Optimize your Amazon page keywords, similar to SEO for Google

    [19:11 - 28:01] Book Publishing Timeline and Launch Preparation

    • The 5 rounds of editing: developmental review, developmental edit, content edit, copy edit, and proofreading

    • From finished manuscript to publication usually takes 4 to 6 months

    • Building a launch team is crucial for getting initial reviews and purchases

    • A 90-day social media campaign is recommended, focusing on promoting rather than selling

    [28:02 - 36:02] Self-Publishing Success: Avoiding Common Pitfalls

    • 82% of people think of writing a book, 2% write one, and 1% actually have success

    • Many authors try to do everything themselves, resulting in half-baked cover designs or inadequate book descriptions

    • A common mistake is thinking that simply hitting "publish" means everyone will read the book

    • Consistency in marketing efforts is crucial for at least 90 days to a full year after publication

    Connect with Erik Westrum

    Website: Becoming Elite with Erik Westrum

    Facebook: Facebook

    Insta: Erik Westrum (@ewestrumhockey) • Instagram photos and videos

    X: @‌erikwestrum7

    LinkedIn: linkedin.com/in/erikwestrum7

    YouTube: Becoming Elite - YouTube

    Erik's Book: Becoming Elite Becoming Elite: What it takes to transform your life using 4 proven pillars of performance - Kindle edition by Westrum, Erik. Religion & Spirituality Kindle eBooks @ Amazon.com.

    Go to https://lifeaftercorporatepodcast.com/ for all episodes

    169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

    153 A 3-Step Guide to Skyrocketing Your Income

    137 Marketing, Management, and Metrics: The Keys to Consistent Success

    Tweetable Quotes:

    "Anyone who would come up to me and if they said they had written a book, instantly, there's credibility, there's thought leadership, there's authority."... Erik Westrum on the Power of Authorship

    So you take that mind map and then you're going to focus on looking at an outline. Because once you have the mind map to an outline, I'm not saying it's easy, but it's a lot easier because you have an outline in each day or each week or each month."... Erik Westrum on the Journey of writing a book

    **TRANSCRIPT AVAILABLE UPON REQUEST**

    SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

    Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    37 min
  • 186. Always Be Launching: Essential Tips for Business Growth in a Tough Economy

    Are you stuck in business, wondering why your revenue isn't where it should be?

    In this episode of Life After Corporate, host Deb Boulanger sheds light on a crucial mindset for every entrepreneur: Always Be Launching. Deb explores practical ways to stay relevant and keep your business growing, no matter what current market conditions look like. Whether you're a newbie entrepreneur or a seasoned business owner, this episode is packed with actionable advice. Tune in as Deb breaks down the steps to effectively launch and stay visible, ultimately helping you avoid the trap of under-launching.

    Don't miss out—this episode could be the key to unlocking your business's potential.

    [00:05- 6:19] Marketing Strategies for Successful Entrepreneurship

    • Deliver workshops to professional networks or industry associations to launch your offer

    • Stay active and visible by consistently offering something fresh to your audience

    • Adapt your offerings to meet the evolving needs of your ideal clients

    • Overcome the tendency to "under launch" to improve business performance and revenue

    [6:20 -12:06] Embracing Entrepreneurship in a Changing Market

    • Stay current by incorporating AI into your offers and discussions with clients

    • Address the unpredictable economy by continuously launching new ideas

    • Adapt your marketing strategies to speak directly to clients' current problems

    • Consider a corporate exit strategy that allows for building your business on the side

    [12:07 - 16:59] Innovative Approaches to Business Growth for Entrepreneurs

    • Continuously refresh your content to keep your audience engaged and attract new prospects

    • Consider launching new offers or repackaging existing ones to meet evolving client needs

    • Implement a combination of nurturing new leads and offering fresh content to existing clients

    • Explore the potential of subscription-based models once you've established a strong following

    [17:00 - 22:21] From Corporate Exit to Thriving Entrepreneur: Key Tactics

    • Reframe your offer to align with current market and client needs

    • Create a simple launch plan to generate momentum and focus

    • Utilize free webinars or workshops to build trust and spark interest

    • Stay visible by always launching new offers or marketing pushes

    Connect with Deb Boulanger

    Website: www.lifeaftercorporatepodcast.com

    Instagram: @‌deb_boulanger

    LinkedIn: https://www.linkedin.com/groups/12656341/

    LAST INTERACTIVE WORKSHOP OF THE YEAR!!!

    Growth Strategies for Challenging Times

    Go to https://lifeaftercorporatepodcast.com/ for all episodes

    169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

    153 A 3-Step Guide to Skyrocketing Your Income

    137 Marketing, Management, and Metrics: The Keys to Consistent Success

    Tweetable Quotes:

    "Maybe it's about creating a mini version of your current program or offering a VIP day. Give your client something that feels new, even if it's built on your existing offers."...Deb Boulanger on Strategies for Success in Business

    "People are looking for affordable support on their entrepreneurial journey because more and more people are making this decision to leave corporate and start a business and a life on their terms."... Deb Boulanger on Entrepreneurial Trends

    **TRANSCRIPT AVAILABLE UPON REQUEST**

    SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

    Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    23 min
  • 185. The 5 Systems Every Entrepreneur Needs to Master to Scale

    Have you ever wondered how a clear pricing and offer strategy could transform your business profitability?

    In this episode Life After Corporate, guest expert Celi Arias discusses this crucial topic, emphasizing metrics like "time to value" and the often-overlooked profit margins. Celi, the force behind "Grown Ass Business," shares her journey from a corporate luxury brand partnerships executive to a top coach, renowned for her proprietary "Get Ahead in Business" methodology. She highlights the pitfalls of scalability issues and the vitality of strong systems and foundations in business. With her humorous, action-focused approach, Celi tells us how understanding key business systems can lead to tripled revenue, greater confidence, and balance in personal and professional life.

    Are you truly ready to scale by addressing the foundational gaps in your business model? Then Let's go!

    [00:05- 12:29] Importance of a Clear Pricing and Offer Strategy

    • Avoid randomly setting prices without understanding market demand.

    • Value clarity in pricing to ensure offerings are profitable.

    • Discusses the concept of "time to value" and delivering results quickly.

    • upcoming 4-hour workshop for developing effective pricing strategies. (Link below)

    [12:30 -25:14] Celi Arias' Unique Business Approach

    • Created a course to provide structured answers and solutions.

    • Transitioned from free coaching to securing a head coach role amidst personal challenges.

    • Highlights the importance of leveraging strengths in job roles.

    • Shares her proprietary "Get Ahead in Business" methodology focusing on key growth systems.

    [25:15 - 36:22] Overcoming Common Business Mistakes and the Importance of Strong Foundations

    • Many owners focus on advanced strategies before stabilizing their business.

    • Discusses the overlooked importance of knowing profit margins.

    • Warns about scalability issues arising from poor financial awareness.

    • Advocates for simplifying complex processes using effective systems.

    [36:23 - 39:50] Marketing Strategy, Product-Market Fit, and Thriving in Uncertain Times

    • Importance of understanding the process behind strategies, like webinars.

    • Highlights the common oversight of skipping product-market fit.

    • Stresses emotional understanding of consumers for compelling marketing content.

    • Advice on avoiding panic-driven decisions, focusing instead on genuine customer needs.

    Connect with Celi Arias

    Website: grownassbusiness.com

    Insta: @‌celigrowsbusiness

    X: @‌IamdonCelia

    LinkedIn: linkedin.com/in/celiarias

    The Money's on the Table Pipeline

    The Money's on the Table (celiarias.com)

    ***My friend Celi Arias is hosting a killer Profitable Pricing Workshop called Pricing On Purpose https://go.celiarias.com/pricing-profits that you don't want to miss. Position your offers with pricing that fuels profitable growth & maximum revenue

    If you're ready to eliminate any doubts about your offer and pricing strategy and you're ready to structure your business for growth, this is for you.

    Celi's the real deal - she's helped countless clients triple their income and build businesses they love. Here are the details: Pick a date that works for you: Oct 12th or Oct 18th

    Top Takeaways:

    • Uncover Hidden Profit Leaks

    • Price Your Offers For Maximum Impact

    • Create A Pricing Strategy That Attracts Dream Clients

    Click here to save your spot for Pricing On Purpose https://go.celiarias.com/pricing-profits

    Trust me, this is worth the 4 hours of your valuable time.

    Go to https://lifeaftercorporatepodcast.com/ for all episodes

    169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

    153. A 3-Step Guide to Skyrocketing Your Income

    137. Marketing, Management, and Metrics: The Keys to Consistent Success

    Tweetable Quotes:

    "With a clear pricing strategy and a good advert that delivers. This is like my little hashtag or asterisk at the bottom of an ad. This will work if you have a clear offer strategy and a clear pricing strategy that's profitable…. Celi Arias on pricing strategy

    "You are approaching everything you do from your zone of genius, from your strengths, and from your skill set, and from what you know, which is awesome and beautiful and great, and will get you to a certain place where you hit this invisible ceiling. And that is where you need to understand how business actually works and what grows a business"...Celi Arias on growing a business

    **TRANSCRIPT AVAILABLE UPON REQUEST**

    SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

    Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    38 min
  • 184. Brand Differentiation in the Age of AI: Expert Tips from Patty Farmer

    Ever wondered how to infuse your unique identity into your business?

    In this episode, host Deb Boulanger sits down with Patty Farmer, a renowned marketing expert, to explore the intersection of entrepreneurship, branding, and marketing strategy. Patty shares her insights on how to start a business that truly reflects your core values, and how understanding the customer journey can accelerate business growth. She also reveals her tips for building strategic partnerships and using AI in marketing strategies to enhance, rather than replace, human connection. Listen in to discover how Patty Farmer is revolutionizing marketing strategies for small businesses and how you can apply her insights to your own business journey.

    [00:01- 15:13] Crafting an Effective Marketing Strategy for Business Growth

    • Define your brand's compelling story that makes the customer the hero

    • Speak directly to the voice and pain points of your ideal client avatar

    • Develop a positioning statement that conveys what you want people to feel

    • Leverage AI tools to research potential strategic partners in your niche

    [15:14 -25:51] Building Strategic Partnerships for Entrepreneurial Success

    • Identify upstream and downstream partners who serve your clients before/after you

    • Seek out partners with complementary offerings who overlap your services

    • Explore partnerships with businesses targeting a different audience in your niche

    • Don't view other entrepreneurs in your space as competitors, but potential partners

    [25:52 - 33:34] Understanding the Customer Journey for Better Client Retention

    • Recognize the different stages: problem awareness, decision to act, vetting options

    • Tailor your marketing messaging to resonates with each specific stage

    • Implement strategies to nurture customers from awareness to promoters

    • Regularly audit your customer touchpoints to identify gaps and optimize journeys

    [33:35 - 43:34] Leveraging AI in Your Small Business Marketing Strategies

    • Use AI tools for tasks like competitor research, lead generation, and content creation

    • Analyze data from your marketing efforts to generate AI-driven insights

    • Implement AI personalization to tailor user experiences across channels

    • Explore AI-powered automation for campaigns, ads, email marketing and more

    Connect with Patty Farmer

    Website:Home - Patty Farmer International ~ Plug in. Power up. Get Paid.

    Facebook: Facebook

    X (Twitter): @PattyFarmer

    Pinterest: Pinterest

    YouTube: Marketing, Media & Money - YouTube

    Instagram: @pattyfarmerceo

    Patty's Podcast: Marketing, Media & Money https://open.spotify.com/show/0fNSOqjx6Jn6zERhmj1pnn?si=d49e1c77d6ca4803

    Go to https://lifeaftercorporatepodcast.com/ for all episodes

    169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

    152 The Secret of Turning Your Words into A Money-Making Machine!

    148 The Role of AI in Business Strategies and Market Research

    Tweetable Quotes:

    "It's got to be transformative. We are not in the information business. Google is in the information business. We are in the Transformation business"... Patty Farmer the difference of being an information business and a transformation business

    "I actually like to think of ROI also as Return On Influence."... Patty Farmer on evaluating ROI

    **TRANSCRIPT AVAILABLE UPON REQUEST**

    SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

    Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at https://lifeaftercorporate.com/podcast.

    44 min
  • 183. Empowering Women in Investing: Natalie Levy's Game-Changing Strategy for Diversity in Venture Capital

    What distinguishes thriving businesses in today's fast-paced world?

    Tune in as host Deb Boulanger talks with Natalie Levy, a passionate supporter of women entrepreneurs and advocates for investing in diverse founders. Natalie reveals her strategies for empowering female-led startups and highlights the significance of inclusive investment strategies and cultural awareness in the business arena. She discusses key factors for evaluating startup potential while emphasizing the value of balancing entrepreneurship and well-being. Through sharing her own journey and the trials of scaling a service business, this conversation promises to reshape your understanding of success.

    [00:01- 13:23] Equity, Accessibility, and Mindset Shift

    • Challenging traditional "herd mentality" of attracting only high-net-worth accredited investors.

    • Rejecting the notion of simply allocating capital to deals without active involvement.

    • Emphasizing a learning journey and transformative mindset shift for members.

    • Pioneering a new model that prioritizes strategic and smart investment practices.

    [13:24 -18:26] Women's Empowerment in Early-Stage Investing: Strategies for Success

    • Investing in the "seed plus" round allows for a more meaningful impact with smaller check sizes.

    • Evaluating the quality of deal sourcing and the ability to find good opportunities at an early stage.

    • Higher risk but potentially higher returns when investing early in a company's lifecycle.

    • Flexibility to invest across sectors and stages without being bound by specific mandates.

    [18:27 - 22:08] Scaling Service Businesses with AI: Challenges and Opportunities

    • Services businesses often face challenges in attracting strategic acquirers due to lower margins.

    • Productizing services by integrating AI can enhance scalability and create a path for venture-level growth.

    • Successful service businesses may incorporate a services component to generate revenue and gain market insights.

    • Transitioning from services to productized offerings can improve profitability and attract investors seeking scalable ventures.

    [22:09 - 37:00] Mindful Entrepreneurship: Balancing Success and Well-being

    • Prioritizing self-care practices like mindfulness, yoga, movement, and proper nutrition to maintain overall well-being.

    • Finding time for personal growth and self-investment amidst the demands of entrepreneurship.

    • Embracing a mindful approach to handle challenges and setbacks, such as physical injuries, with resilience and positivity.

    • Encouraging others to prioritize self-care and personal well-being by leading by example

    Connect with Natalie Levy

    Website: ShesIndependent.com LinkedIn: @‌shesindependent

    YouTube: She's Independent - YouTube

    Instagram: @shesindependent

    Go to https://lifeaftercorporatepodcast.com/ for all episodes

    168. The Chris Voss Method for Closing the Deal

    144 Overgiving: The Secret Saboteur of Entrepreneurial Success

    131 From Self-Sabotage to Success: Practical Strategies to Thrive

    Tweetable Quotes:

    "We're not just trying to build and grow this cash flow machine and just kind of run this brewery out back. But is this a business where we can see it scaling to a million dollars or a few million dollars?".... Natalie Levy on Entrepreneurial Vision

    "It kinda kills me to not fund those types of businesses, but at the same time, we're marrying, you know, deeply driven mission."".... Natalie Levy on The Difficult Reality of Funding Decisions

    **TRANSCRIPT AVAILABLE UPON REQUEST**

    SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

    Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    38 min
  • 182. Essential Tips for Women Entrepreneurs with the SmallBizLady, Melinda Emerson

    Have you ever felt like you're doing everything right in your business, but the results just aren't adding up?

    You've put in the hard work, invested countless hours, and followed all the advice, but something is still missing. Well, get ready to unlock the secrets that could transform your entrepreneurial journey. In this conversation, Melinda Emerson, the renowned "Small Biz Lady," shares her hard-won wisdom from over two decades of guiding entrepreneurs to success. With candor and clarity, she exposes the most common pitfalls that can derail even the most promising ventures, from underestimating the challenges to neglecting crucial support systems. But Melinda also reveals the strategies that have propelled her clients to amazing heights, including the Inc Magazine's 500 list. Brace yourself for a masterclass in fiscal discipline, customer retention, and the art of truly listening to your market – because the difference between struggle and soaring success could lie in the profound truths you're about to uncover.

    [01:30- 10:09] Keys to Sustainable Small Business Growth

    • Recognized the mistake of building a business that could not operate independently

    • Realized the value of learning from experience and seeking better advice for running a business

    • Identified a gap in guidance for turning ideas into successful businesses, unlike advice for finances or retirement

    • Explored the possibility of using personal learnings to help others start businesses the right way

    [10:10 -16:53] Insights for Women Entrepreneurs

    • Developing a customer-focused mindset to understand and meet market needs

    • Embracing strategic planning and readiness as crucial factors for success

    • Overcoming self-doubt and impostor syndrome through continuous learning

    • Cultivating resilience and adaptability to navigate the entrepreneurial journey

    [16:54 - 21:01] Common Pitfalls in the Transition

    • Understand the diverse skill sets required for successful entrepreneurship

    • Establish emotional boundaries and advocate for yourself with unsupportive partners

    • Avoid the mistake of attempting to appeal to an overly broad customer base

    • Recognize that a lack of financial management can quickly destroy a business

    [21:02 - 33:58] Overcoming Challenges through Personal Growth

    • Develop empathy and avoid repeating expensive mistakes by learning from failures

    • Prioritize self-leadership through practices like meditation for better decision-making

    • Be prepared to assess your readiness objectively and seek help when needed

    • Maintain a growth mindset, embracing the need to evolve personally and professionally

    Connect with Melinda Emerson

    Website: Home - https://succeedasyourownboss.com/

    https://smallbizladyuniversity.com/academy/

    LinkedIn: https://www.linkedin.com/in/melindaemerson/

    X (Twitter): https://x.com/SmallBizLady

    YouTube: https://www.youtube.com/c/melindaemerson

    Instagram: https://www.instagram.com/smallbizlady/?hl=en

    Tik Tok: https://www.tiktok.com/@thesmallbizla

    Go to https://lifeaftercorporatepodcast.com/ for all episodes

    168. The Chris Voss Method for Closing the Deal

    144 Overgiving: The Secret Saboteur of Entrepreneurial Success

    131 From Self-Sabotage to Success: Practical Strategies to Thrive

    Tweetable Quotes:

    "I had built a business that could not run without me. You know, I was the number one rainmaker in my business. So when I wasn't there, what that meant was there was no rain being made.".... Melinda Emerson on her #1 business mistake

    "It takes 12 to 18 months to break even, let alone make enough money to replace your corporate salary."...Melinda Emerson on realism of entrepreneurship

    **TRANSCRIPT AVAILABLE UPON REQUEST**

    SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

    Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    35 min
  • 181. Mastering Growth, Profits and Exit planning with Carrie Kerpen

    Are you a female founder dreaming of building a seven-figure business that's primed for a lucrative exit?

    In this week's episode of "Life After Corporate," host Deb Boulanger welcomes Carrie Kerpen, founder and CEO of the Whisper Group, to discuss the journey from corporate life to successful entrepreneurship. Carrie, a certified exit planning adviser, shares invaluable startup advice for women entrepreneurs looking to create exit-ready companies. She emphasizes the importance of documenting processes, creating transferable business models, and implementing innovative strategies for recurring revenue - all crucial elements in increasing your company's value.

    This episode is a goldmine for aspiring and established female founders alike. Carrie reveals game-changing insights on overcoming entrepreneurial fears, the power of video content in business operations, and the critical role of Standard Operating Procedures (SOPs) in preparing for a potential business exit. Whether you're just starting your entrepreneurial journey or aiming to scale your existing venture, this conversation will equip you with the tools and mindset needed to build a business that's not just successful, but exit-ready. Don't miss this opportunity to learn how to close the exit gap and create a business that truly reflects your worth – hit play now and take the first step towards your entrepreneurial dreams!

    [03:04- 08:50] Women Entrepreneurs: Navigating Corporate to Startup Transitions

    • Left corporate job at 29 to start a business, transitioning from marketing to media sales

    • Recognized the challenge of participating in a corporate system not built for balance or mothers

    • Grew quickly as a social media agency when there were no others in the market

    • Took over leadership when the business was growing rapidly but not profitable

    [08:51 -19:34] Building a Sellable Business: Exit Planning for Women Entrepreneurs

    • The Whisper Collective is a community of exited female founders discussing managing their money post-exit.

    • The "Y Gate" is the first stage, helping entrepreneurs understand their exit goals and business valuation.

    • The "How Gate" involves strategic planning focused on exit readiness, with quarterly and annual planning.

    • A network of women-owned investment bankers, advisors, and lawyers assists with the final exit process.

    [19:35 - 28:53] Creating Standard Operating Procedures for Business Exit Strategy

    • SOPs are essential for making a business transferable and more valuable at exit

    • Document every aspect of the business, from getting clients to handling issues

    • Use AI tools like ChatGPT to help create operating procedures

    • Utilize video for creating SOPs, which can be easily transcribed and converted into written manuals

    [28:54 - 34:50] Building a Sellable Business: From Corporate to Entrepreneurship

    • The process involves testing your idea and learning operating principles that produce predictable, reliable revenue

    • Mastering technology, systems, processes, and sales techniques is crucial for creating an engine that continues to run and grow

    • Fear of leaving a corporate paycheck often persists, even after achieving entrepreneurial success

    • Preparation is key: entrepreneurs need to be ready with plans to supplement income and determine how long they can go without earning

    Connect with Carrie Kerpen

    Website: We Are The Whisper Group

    Facebook: Facebook

    LinkedIn: linkedin.com/in/carriekerpen

    YouTube: Carrie Kerpen - YouTube

    Instagram: @cerriekerpen

    Books by Carrie Kerpen

    Work It: Secrets for Success from the Boldest Women in Business

    Work It: Secrets for Success from the Boldest Women in Business: Kerpen, Carrie:

    Pre-Order The Whisper Way

    Carrie's Podcast

    The Exit Whisperer

    Go to https://lifeaftercorporatepodcast.com/ for all episodes

    168. The Chris Voss Method for Closing the Deal

    144 Overgiving: The Secret Saboteur of Entrepreneurial Success

    131 From Self-Sabotage to Success: Practical Strategies to Thrive

    Tweetable Quotes:

    "My goal is to get as much money in the hands of women as possible and allow them to have the freedom that they truly deserve in a world that could be built for them."..Carrie Kerpen on Empowering Women Financially

    "I learned that I have a lot of trouble when working just for myself, establishing boundaries to not spend all of my time with these women because I'm madly in love with them"….Carrie Kerpen on the power of boundaries

    **TRANSCRIPT AVAILABLE UPON REQUEST**

    SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

    Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    36 min

About Life After Corporate

From the publisher's feed

Your ultimate guide for making the leap from corporate leader to entrepreneur. Deb Boulanger is an executive leader, entrepreneur, and founder of The Launch Lab for women entrepreneurs. Is it your…