“The Art of Entrepreneurship,” with Guest, Tenured Educator on Business Management, Entrepreneurship, and Leadership, and Managing Partner at The Gerson Group Consultants, Errol Gerson; and Musical Guest, Singer / Songwriter, Music Producer, Slim Man, on The LIFE CHANGES Show
Guests: ERROL GERSON and Musical Guest: SLIM MAN
ERROL GERSON
Curriculum
Vitae –Errol Gerson:
Professional practice:
Errol Gerson is the Managing Partner at The Gerson
Group Consultants, with offices in Los Angeles, London and Johannesburg, South
Africa. The Gerson Group provides strategic Management consulting services to mid-size
to large enterprises – specializing in strategic Financial Management planning,
Strategic Tax planning, Succession Planning, Strategic Marketing and Management,
Merger and Acquisition Strategies and Blue Ocean Strategy consulting.
After graduation from the University of Southern
California (BS Accounting 1970, MBA Finance and Management 1972) Gerson worked
in public accounting and Consulting for the first 6 years of his career. In
1978 he went out on his own and founded a Business Management and Accounting
company which began with one employee, and ended up with over 80 employees in
two states. He sold the company to his partners and so-founded cow, the first
Interactive Design firm in the US in 1992 and subsequently sold his share to
investors in 1998.
Gerson was then recruited to joining Creative
Artists Agency in 1998 as Director of New Media Consulting, and was there until
he was recruited to become the COO of the National Lampoon Television network
which he ran for five years. Since leaving the Lampoon, he has been the
Principal of the Gerson Group until today.
Educational Practice:
As an educator Errol Gerson has been teaching
Business Management, Entrepreneurship and Leadership for Designers at the world-renowned
Art Center College of Design in Pasadena, for the past 47 years. Errol has now
taught some 6,500 students over a period of more than 141 continuous semesters
at Art Center. During his tenure at Art Center, Errol Gerson has been the
recipient of numerous Great Teacher awards, culminating with him being the
recipient of the ‘first’ Legacy teaching Award given in 2006 for 100 semesters
of teaching. Gerson teacher both The Entrepreneurial Spirit as well as Business
101, a course which was mandatory for most students for over 25 years. The
course covered all aspects of operating, running and growing a ‘design based’
business, but the course content is applicable to virtually any and every small
business. The advanced ‘Spirit of Entrepreneurship’ course is limited to 25 -30
students who have a desire to learn how to develop and grow an enterprise
venture. Gerson also teaches a new course at Art Center called, “The Art and
Practice of Leadership” which focuses on preparing designers for long-term
leadership roles in their chosen field.
Errol Gerson has also guest lectured at his Alma
Mater USC-Marshall, The Drucker School of Management at Claremont Graduate
School, the Kelly School of Business at Indiana University, Cal-State
Northridge and many other colleges and universities. He lectures on Negotiation
Strategies, Blue Ocean Strategies, Sales and Marketing, Wealth Creation, and
other related areas of business.