Life in Digital

In this episode of Life in Digital, host Marnie Senior is joined by Charlie Johnson, VP International at Digital Envoy, to unpack the fascinating world of IP intelligence and explore how businesses are navigating the challenges of VPNs, proxies, and location data in an increasingly privacy-conscious world.

Charlie shares insights from her journey in the industry, including how the landscape has evolved, why IP intelligence matters more than ever, and what it takes to lead in such a fast-paced environment.

Together, they explore how geolocation data powers decision making across industries, from advertising and cybersecurity to compliance, and how Digital Envoy is innovating to ensure accuracy in a world of shifting digital identities.

Whether you’re a marketer, data strategist, or tech leader, this episode offers insight into the role of IP data today keeping you up to date on how the industry is evolving.

In this episode of Life in Digital, host Ryan Stewart is joined by Fern Potter, SVP Strategy & Partnerships at Multilocal, to explore the fast-moving world of AdTech and the role of curation in shaping its future.

Fern shares insights into why curation has become central to its success, and gives insight into what curation really means for advertisers and publishers.

Together, they dive into the biggest challenges in advertising today and how Multilocal’s technology is designed to solve them. Looking ahead into what brand’s and agencies should be doing and what’s next on the horizon for Multilocal over the coming year.

Whether you’re an advertiser, publisher, or digital strategist, this episode will help keep your finger on the pulse of the rapidly changing world of AdTech.

In this episode of Life in Digital, host Ed Steer sits down with James Taylor, Co-Founder and CEO of Particular Audience, to trace his journey from first-time founder to leading one of the most innovative personalisation platforms in adtech.

James shares key lessons from building two companies, the evolution of AI-driven personalisation, and how data is transforming decision making in retail and commerce media. Together, they explore the rise of retail media, search, SEO, geo-targeting and agentic AI—and what these shifts mean for brands and consumers.

At the heart of the conversation is James’s passion for creating personalised, data-driven experiences that enhance the way people discover and shop online. He also offers practical insights for anyone building or scaling a tech-driven business.

In this episode of Life in Digital, host James Everett sits down with David Sequeira (DSeq), EVP at Skai, to unpack his journey from media and advertising into the rapidly evolving world of digital commerce.

They explore Skai’s transformation from its origins as Kenshoo to a cutting-edge platform harnessing AI to drive smarter, more scalable retail media strategies. David shares insights into Skai’s newest AI offering—a breakthrough innovation that’s revolutionising how brands plan, optimise, and activate campaigns across the digital shelf.

The conversation also touches on the shifting role of search, the explosive growth of retail media, and how social commerce is reshaping the path to purchase. With deep industry insight and a forward-looking view, David outlines where brands should focus next.

Whether you’re a marketer, media strategist, or tech leader, this episode is packed with takeaways for staying ahead in a fast-changing digital landscape.

In this episode of Life in Digital, host Ed Steer sits down with special guest Luke Bristow, CEO at MNC, to unpack the evolving world of media, advertising, and creative production.

Together, they explore Luke’s career journey across in-house and agency roles, the pros and cons of outsourcing creative, and how brands can maximise ROI through smarter media planning. The conversation also dives into the impact of AI on content production, the value of transparent rate cards, and the shift towards full-funnel, agnostic media buying strategies.

Whether you're a marketer, media buyer, or brand leader looking to get more from your ad spend, this episode offers a fresh perspective on how to make modern media work harder.

In this episode of Life in Digital, host Ed Steer sits down with special guest Joe Evea, SVP Advertising & Retail Media at Titan OS, to explore the evolving landscape of CTV and retail media.

Together, they dive into the rise of FAST (Free Ad-Supported Streaming TV) channels, the growing opportunities for advertisers within CTV, and how to reduce wastage and maximise inventory across digital TV platforms. Joe also shares his perspective on how Titan OS is reshaping Retail Media to create more efficient, data-driven ecosystems for both consumers and brands.

Whether you're a digital strategist, media buyer, or just curious about the next frontier in TV advertising, this episode offers a forward-looking view into the technologies and trends shaping the future of CTV.

In this episode of Life in Digital, host Ed Steer sits down with special guest Natalia Vasilyeva, EVP of Marketing at Anzu.io, to explore how gaming has rapidly evolved into a powerful social and advertising channel.

Together, they discuss the rise of intrinsic in-game advertising, how Anzu.io is bridging the gap between Out-of-Home (OOH) and digital media, and why gaming is becoming part of the modern media mix. Natalia also shares her perspective on the importance of viewability, attention measurement, and brand uplift in proving the real impact of in-game campaigns.

Whether you're a brand marketer, media strategist, or simply curious about the future of gaming and advertising, this episode offers valuable insights into one of the fastest-growing areas in digital media.

In this episode of Life in Digital, host Matheus Maier sits down with special guest Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media, to explore how digital marketing has transformed over the past 25 years.

Together, they unpack the evolution of search engines, the rise of AI in marketing, the impact of SERPs (Search Engine Results Pages), and what today’s marketers need to know about search traffic and website optimization to drive real revenue. Andy also shares valuable, actionable advice for those just starting out in the digital space—offering insights from decades of hands-on experience.

Whether you're a seasoned marketer or a newcomer to the digital world, this episode is packed with practical strategies, industry trends, and timeless wisdom to help you thrive.

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In this episode of Life in Digital, host Ryan Stewart sits down with Alison Harding, VP of Data Solutions at Lotame, to unpack one of digital advertising’s hottest topics: curation.

With deep experience in data strategy and adtech, Alison shares her career journey and gives insight into Lotame’s evolving role in the programmatic space.

They explore how the industry has shifted over the past year, why curation has become more than just a buzzword, and how it’s delivering real value to publishers, agencies, and brands alike. Alison also breaks down how curated solutions are helping advertisers reach audiences more effectively—while streamlining spend and improving outcomes.

Plus, they discuss the future of curation, its impact on programmatic, and how adtech companies can stay consumer-focused in today’s cost-sensitive market.

Whether you're in publishing, media buying, or data strategy, this episode is packed with insights on where digital advertising is heading next.

In this episode of Life in Digital, host Tina Smith sits down with Chris Pettit, founder of Revving, to uncover the hidden financial crisis impacting digital businesses. With two decades of experience across film, TV, music, and gaming, Chris shares how unfair financial gatekeeping led him to founding Revving.

They dive into why longer payment terms have become the norm, how industry giants are leveraging power, and why service providers are often left financially exposed. Chris also unpacks the systemic changes needed—and how Revving is working to fix the imbalance.

Whether you're a digital creator, agency leader or policymaker, this episode shines a light on a critical issue that's long overdue for change.

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