Life in Digital

In this episode of Life in Digital, host Daniel Bolter is joined by Stacey Bohrer, SVP Global Buyer Development at OpenX, to explore how programmatic is evolving around the needs of modern media buyers. Stacey shares her perspective on OpenX today, the changing expectations of buyers and partners, and the challenges facing the industry as technology continues to move at pace.

The conversation dives into OpenXBuild and OpenX IQ, exploring how OpenX is developing new tools to help buyers make smarter decisions and navigate an increasingly complex programmatic landscape. Daniel and Stacey also unpack where AI is delivering genuine value for media buyers, where the industry may be getting ahead of itself, and what buyers are really looking for from their technology partners.

Stacey also shares her approach to leadership and building high-performing teams in a fast-moving industry, before looking ahead to what she hopes will change across OpenX, its customers and the wider programmatic ecosystem over the next year.

Tune in for a conversation on smarter buying, practical AI and the future of programmatic.

In this episode of The She Suite, host Sonia Atwal is joined by Lauren Berkemeyer, CMO at YuLife, for a conversation about building a career without following a traditional path. Lauren reflects on her journey across high-growth brands, startups and scale-ups, sharing what has guided her decisions and why embracing a “squiggly career” has opened up unexpected opportunities.

Lauren also discusses making the move from New York to London, building a career in a new market and the lessons she’s learned from working in entrepreneurial environments. The conversation explores the challenges of taking brands international, adapting to fast-growth environments and building marketing strategies that can scale.

Sonia and Lauren also dive into female leadership, navigating moments that challenge your confidence and what effective leadership looks like today. Lauren shares advice for anyone considering a less obvious career path, taking risks and making choices that could shape their next chapter.

Tune in for an honest conversation about career curves, taking risks and finding your own path to leadership!

In this episode of Life in Digital, host Daniel Bolter is joined by Violaine Cabrol, US Managing Director at Soundcast, to explore the evolution of digital audio and the opportunities shaping the next era of programmatic advertising. Violaine shares her career journey into AdTech and audio, as well as how SoundCast is helping publishers and advertisers navigate the unique challenges of the audio ecosystem.

The conversation explores the changing SSP landscape, the shift from buying on pure scale and reach towards quality, curation and intent, and why audio requires a different approach to technology and measurement. Daniel and Violaine also discuss the differences between the US and European markets, the importance of local insight when scaling internationally, and why high-touch client service remains central to Soundcast's approach.

They also dive into the role of AI in audio advertising, from automating processes and identifying patterns to why human judgement and relationships still matter. Finally, Violaine looks at the growth of digital audio, the challenges around fragmentation and measurement, and what needs to happen for the channel to realise its full potential.

Tune in now for a conversation on the evolution of digital audio, smarter programmatic buying and what comes next for the industry!

In this episode of Life in Digital, host Marnie Senior is joined by Michael Isaacs-Olaye, VP of Sales & Partnerships at happydemics to explore how marketing measurement is evolving in an increasingly fragmented media landscape. Michael shares his career journey and the work Happydemics is doing to help marketers understand campaign effectiveness across channels, audiences and markets.

The conversation explores the challenges of omnichannel measurement, the importance of measuring campaigns at scale, and whether the industry is moving towards a more unified view of performance. Marnie and Michael also discuss where AI is delivering genuine value in measurement and insights, the lessons Happydemics has learned from international expansion, and how marketers can balance global consistency with local audience understanding.

Looking ahead, Michael shares his perspective on the next three to five years of marketing measurement and the key things marketers should be doing now to prepare for what comes next.

Tune in for a conversation on smarter measurement, practical AI and the future of omnichannel marketing.

In this episode of The She Suite, host Sonia Atwal is joined by Hannah Baker, CMO of Brave Bison, for an honest conversation about career growth, taking risks, and building a career around opportunity. Hannah reflects on making an international move early in her career, the decisions that accelerated her progression, and the mindset and skills that have helped her rise through the ranks.

The conversation also explores Hannah’s experience marketing multiple agencies within a growing group, from building distinct identities to repositioning acquired businesses for growth. Sonia and Hannah discuss the realities of balancing high levels of professional responsibility with major personal milestones, the lessons that come from operating at pace, and why taking calculated risks can be so important early in your career.

Tune in for an honest look at fast-tracking your career, embracing opportunity, and navigating the highs and challenges that come with it.

In this episode of Life in Digital, host Holly Simpson is joined by Ben Foster, COO at The Kite Factory, to explore how technology is reshaping the modern media agency. Ben shares his career journey and the thinking behind The Kite Factory’s investment in proprietary tools, including how they were built to solve real operational and client challenges and how they’re changing the way teams work day-to-day.

The conversation also looks at how agency expectations are evolving, from changing client demands and new hybrid skill sets to the growing pressure around new business pitches. Holly and Ben discuss whether the traditional pitching model is still fit for purpose and what the agencies that succeed in the next era of media and marketing will need to do differently.

Tune in to stay up to date about how technology is being used to power today’s leading agencies.

In this episode of Life in Digital, host Ryan Stewart is joined by Rhys Denny, Co-Founder of @‌curate, to unpack why programmatic advertising has become so complex, and what the industry can do to rebuild trust, transparency, and efficiency.

Rhys shares the story behind @‌curate, the thinking that inspired its creation, and how products like Wanda are helping media teams reduce operational friction, improve decision-making, and make AI work for them, not against them. Together, Ryan and Rhys explore the realities of modern media buying, from increasing pressure on traders and agencies to the growing demand for genuine transparency across the ecosystem.

They discuss the future of programmatic, where AI is delivering real value beyond the hype, and what a healthier, more sustainable advertising landscape could look like for brands, agencies, and the people behind the campaigns.

Tune in to discover technology and a mission for rebuilding trust, helping shape a more transparent future in AdTech

In this episode of Life in Digital, host Daniel Bolter is joined by Todd Parsons, Chief Product Officer at Criteo, to explore why performance marketing is undergoing one of its biggest transformations yet. Todd shares how Criteo is helping brands navigate a rapidly evolving landscape, and why traditional approaches to planning, measurement, and optimisation are no longer enough.

Together, Daniel and Todd discuss the shift away from channel silos towards a truly cross-channel, full-funnel strategy, the role product teams play in driving innovation, and where AI is delivering real business impact beyond the buzz. They also look ahead to the future of performance marketing, exploring the trends, technologies, and mindset shifts that brands and agencies need to embrace to stay ahead.

Tune in to stay ahead on the hottest topics in AdTech! This is one you won't want to miss!

In this episode of Life in Digital, host Ryan Stewart is joined by Shanil Chande, Chief Programmatic Officer at Talon OOH, to explore how AI is transforming the world of Out-of-Home advertising.

Shanil shares his career journey and explains how OOH has evolved into a dynamic, data-driven channel at the heart of today’s media ecosystem. The conversation dives into how AI is impacting OOH differently from other digital channels, where the biggest opportunities lie for smarter planning, targeting, and measurement, and how Talon’s new AI-powered planning tool is helping advertisers make better decisions and drive stronger campaign outcomes.

Ryan and Shanil discuss the future of OOH, the emerging technologies set to reshape the industry, and the skills marketers need to develop now to stay ahead in an increasingly intelligent advertising landscape.

🎧 Tune in to discover how AI is redefining OOH, and what lies ahead for the ever changing channel

In this episode of Life in Digital, host Ed Steer sits down with Greg Miall, Co-Founder of Gaggl, to explore how the worlds of television, social media, and the creator economy are colliding to create entirely new forms of entertainment.

Greg shares the story behind Gaggl, the platform often described as "Gogglebox for creators," and explains why reaction-led, community-driven content is resonating with audiences in an increasingly fragmented media landscape. The conversation explores the evolution from traditional TV to streaming and examines how platforms like YouTube and TikTok are reshaping the way content is created, consumed, and shared.

Ed and Greg also discuss what this shift means for brands, diving into standout campaigns with Cash App and Netflix's Stranger Things, before looking ahead to the future of creator-led viewing and where Gaggl fits into the next chapter of digital entertainment.

🎧 Tune in to discover how creators are redefining the viewing experience, and why the future of entertainment may be more interactive than ever.