In this episode of Life in Digital, host Ed Steer is joined by Rob Trotter, Managing Director, EMEA at Sightly to explore how real-time marketing is reshaping the digital advertising landscape. As Sightly launches in Europe, Rob shares an overview of the business, his career journey, and how the company is helping brands activate more dynamic, responsive campaigns.

The conversation unpacks the concept of walled gardens, breaking down what they are and the role they play in today’s media. Rob and Ed dive into the risks and rewards of real-time marketing within these environments, and how this shift is challenging traditional planning and buying approaches.

Looking ahead, they explore what’s next for this space, from evolving technology to the changing expectations of brands, and what marketers need to do to stay ahead.

Tune in to discover how real-time marketing is changing the rules, and what it means for the future of digital advertising!

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In this episode of Life in Digital, host Ed Steer is joined by Alexander Oakden, Director, UK & Northern Europe at Scope3, to unpack how AI, transparency, and open standards are reshaping digital advertising.

Alexander shares how Scope3 has evolved over the past three years and explains the thinking behind the AdContext Protocol, what it is, why it matters, and how it helps buyers make smarter decisions while giving publishers more control over how their inventory is understood and valued. The conversation also explores what the rise of AI-driven buying means for the future of the ecosystem and where the biggest opportunities are emerging.

If you want to stay up to date on the latest in programmatic and how AI unlocks a more efficient, transparent media landscape this is an episode you won’t want to miss!

In this episode of Life in Digital, host Ed Steer is joined by Alistair Hill, Co-Founder at On Device, to explore how brands can measure what really matters in an increasingly complex digital advertising landscape.

Alistair shares an overview of On Device and his role in shaping the company’s mission, before diving into the challenges marketers face when it comes to ad effectiveness and brand lift measurement. From outdated measurement models and poor-quality data to fragmented media consumption, the conversation unpacks why proving true impact has never been harder or more important.

Looking ahead, Alistair discusses the factors behind On Device’s success, how its technology helps brands overcome modern measurement challenges, and where companies should be focusing their investment next. He also offers insight into the channels and verticals primed for innovation and what’s on the roadmap for On Device over the next 12 months.

🎧 Tune in now to learn how smarter measurement is shaping the future of digital advertising.

In this episode of Life in Digital, host Marnie Senior sits down with Lisa Miles, Director of Strategic Growth at Outernet London, to explore why real-world, immersive experiences are cutting through in today’s fragmented media landscape. Lisa shares her journey into experiential media, as well as what’s driving the growing complexity of how brands reach audiences today.

Together, they unpack why physical, sensory experiences remain so powerful in a screen dominated world, and how brands can strike the right balance between real world and digital touchpoints. Lisa also discusses the risks for brands that fail to invest in meaningful experiences and why attention is no longer something that can be taken for granted.

Tune in for an expert insight into experience-led marketing and why it is becoming increasingly important in today’s media landscape!

In this episode of Life in Digital, host Ed Steer sits down with Oliver Spark, CEO of Sweet Analytics, to unpack why customer data is the cornerstone of modern retail growth, and how brands can use it to scale smarter and faster.

Oliver gives us an inside look at Sweet Analytics and what sets their platform apart in a crowded market. He dives into why customer data is the most critical asset for retailers today, how it directly fuels eCommerce success, and why understanding actual profitability is essential for long-term performance.

The discussion explores Sweet Analytics’ five key growth levers for eCommerce and how retailers can prioritise effectively to maximise results. Oliver also shares how Sweet Analytics is leveraging AI to enhance decision-making, sharpen targeting, and give retailers a genuine competitive edge.

This episode is a must-listen for anyone looking to stay informed on the evolving role of data in retail and how the smartest retailers are using data to drive growth.

In this episode of Life in Digital, host Niall Phelan sits down with Shira Feuer, Chief Marketing Officer at Beauty Pie, to unpack what it takes to build, scale, and sustain a direct-to-consumer brand that customers genuinely love.

Shira takes us through her impressive career journey, from shaping global brand strategy at Disney, Burberry, and Trinny London, to helping Beauty Pie redefine what a modern beauty brand can be. She shares how her experience with major global brands informs her approach to growing a challenger business, and how Beauty Pie’s unique membership model has resonated so strongly with consumers.

Together, Niall and Shira explore how to balance brand building with performance, where DTC marketing is headed next, and how customer feedback drives everything from product innovation to brand storytelling.

From navigating growth challenges to turning customer feedback into brand power, Shira shares invaluable lessons, perfect for marketers and founders alike, make sure to tune in!

In this episode of Life in Digital, host Marnie Senior is joined by Charlie Johnson, VP International at Digital Envoy, to unpack the fascinating world of IP intelligence and explore how businesses are navigating the challenges of VPNs, proxies, and location data in an increasingly privacy-conscious world.

Charlie shares insights from her journey in the industry, including how the landscape has evolved, why IP intelligence matters more than ever, and what it takes to lead in such a fast-paced environment.

Together, they explore how geolocation data powers decision making across industries, from advertising and cybersecurity to compliance, and how Digital Envoy is innovating to ensure accuracy in a world of shifting digital identities.

Whether you’re a marketer, data strategist, or tech leader, this episode offers insight into the role of IP data today keeping you up to date on how the industry is evolving.

In this episode of Life in Digital, host Ryan Stewart is joined by Fern Potter, SVP Strategy & Partnerships at Multilocal, to explore the fast-moving world of AdTech and the role of curation in shaping its future.

Fern shares insights into why curation has become central to its success, and gives insight into what curation really means for advertisers and publishers.

Together, they dive into the biggest challenges in advertising today and how Multilocal’s technology is designed to solve them. Looking ahead into what brand’s and agencies should be doing and what’s next on the horizon for Multilocal over the coming year.

Whether you’re an advertiser, publisher, or digital strategist, this episode will help keep your finger on the pulse of the rapidly changing world of AdTech.

In this episode of Life in Digital, host Ed Steer sits down with James Taylor, Co-Founder and CEO of Particular Audience, to trace his journey from first-time founder to leading one of the most innovative personalisation platforms in adtech.

James shares key lessons from building two companies, the evolution of AI-driven personalisation, and how data is transforming decision making in retail and commerce media. Together, they explore the rise of retail media, search, SEO, geo-targeting and agentic AI—and what these shifts mean for brands and consumers.

At the heart of the conversation is James’s passion for creating personalised, data-driven experiences that enhance the way people discover and shop online. He also offers practical insights for anyone building or scaling a tech-driven business.

In this episode of Life in Digital, host James Everett sits down with David Sequeira (DSeq), EVP at Skai, to unpack his journey from media and advertising into the rapidly evolving world of digital commerce.

They explore Skai’s transformation from its origins as Kenshoo to a cutting-edge platform harnessing AI to drive smarter, more scalable retail media strategies. David shares insights into Skai’s newest AI offering—a breakthrough innovation that’s revolutionising how brands plan, optimise, and activate campaigns across the digital shelf.

The conversation also touches on the shifting role of search, the explosive growth of retail media, and how social commerce is reshaping the path to purchase. With deep industry insight and a forward-looking view, David outlines where brands should focus next.

Whether you’re a marketer, media strategist, or tech leader, this episode is packed with takeaways for staying ahead in a fast-changing digital landscape.