Life is Digital™ - Growing your business in the digital age

Digital transformation is the integration of modern technology into all areas of a business—ever-changing how you operate internally and how you deliver value to customers. But, it doesn’t happen overnight. Tune in to this week’s episode with sales coach and owner of The Stratton Group, Hiram Stratton, and our host, Elysia Cadorniga.

Celebrate 5 years of continuous growth with one of Raleigh’s most inspiring companies, powered by special abilities! Tune in as the owner of Gabi’s Grounds, Mary Angelini, shares the story of Gabi, the importance of inclusion in the workplace and what their biggest goals are for their organization.

Quite likely, your competitors are delivering products or services that are very similar to yours, if not the same.  In order to differentiate your brand from the competition, you must provide that little "extra" in customer experience. What does that look like for your business, and how does it positively impact your long-term success? Tune in to a very special podcast episode with business growth expert and author, Stan Phelps, as we dive into his book “Purple Goldfish 2.0: 10 Ways to Attract Raving Customers.” 

According to a survey by Independent Sector, a coalition of nonprofits, foundations, and corporate giving programs, 83% of nonprofit organizations reported declining revenues in 2020. While this is not a surprising statistic, for those nonprofits who decided to lean into their digital marketing, the rewards have been substantial. Tune in as David Chatham, nonprofit marketing consultant, shares his perspective on what nonprofits are doing to remain relevant in this digital age.

Companies are rethinking everything, from tooling to engagement and even how they frame their contracts to attract and retain talent. More than anything else, businesses are having to learn to foster agile practices and evolve with the needs of the digital world. What’s the reward for those that adapt? The negative impact for those that can’t incorporate operational agility amongst their team? Tune in as Jim Morgan, Radical Agilist and Coach, shares his thoughts and hard evidence on “being agile” in the digital age.

Cryptocurrencies have become extremely popular due to the ideals of decentralization, potential gains, and blockchain technology, but their volatility remains high and these assets carry a greater risk of losses than many traditional assets. Tune in as Chip Hessenflow, a financial advisor at Wealthcare Capital Management, and our host Elysia Cadorniga, share their thoughts on digital currency as it stands and the future impact and possibilities it can bring. 

Mike McTaggart is the President of Global Digital as well as a very successful entrepreneur in Raleigh, NC.  As a self-proclaimed "geek with ADD," Mike is constantly working on life-altering projects in the digital realm. In this episode of Life is Digital, Mike talks with our host Elysia Cadorniga about the future of digital equity as digitalization changes the way we operate and interact as a community.

Sharon Bui is a Software Product Manager at Lenovo and a former Shark Tank Alumn. She knows it all; from creating a successful fashion business at the age of 20 to becoming an internet mogul at Lenovo. Listen as our host Elysia Cadorniga, Sharon's own sorority sister, talks with Sharon Bui about the metaverse, NFTs, and how marketers need to get ahead of the "Web3 era." 

Good visual design creates emotional impact past the surface level between the customer and brand. The role of a designer goes beyond messaging to create a visual structure that provides understanding and interpretation. Tune in as Bos Klein’s Creative Director, Mike Daines and Director of Client Services, Elysia Cadorniga, dive into the world of branding.

Zenn Plastic Surgery is one of the country’s foremost experts in plastic and reconstructive surgery. With more than 25 years of experience, Dr. Zenn uses cutting-edge surgical techniques to provide patients with beautifully natural results. But, in the sea of plastic surgery options, how does Zenn Plastic Surgery separate themselves from the competition? And more importantly, how do they effectively communicate their brand message online to provide new patients the confidence they need to choose Zenn Plastic Surgery? Tune in as Susan Zenn and our host, Elysia Cadorniga, discuss the importance of brand authenticity and successfully sharing your company’s story online through digital platforms.