On this episode of Taqueando with Bill Esparza, Bill sits down with Casandra Salinas — better known to her hundreds of thousands of followers as @yo_soy_casandra. From her family’s Zacatecas ranch, Casandra has built a devoted audience by sharing an unfiltered look at authentic rural life in Mexico, from traditions and animals to the food on her table.

Bill and Casandra dive into her unlikely rise as a social media star, the culinary treasures of Zacatecas — both in its ranchos and its cities — and why this underrated state deserves recognition as a legitimate birria destination. Along the way, they explore how food, culture, and storytelling intersect in Mexico today, and what it means to share that with a global audience.

If you’ve ever been curious about the flavors of Zacatecas, the power of authenticity in content creation, or where to find some of the best birria in Mexico, this episode is a must-listen.

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