Adii Pienaar joins Brian and Benedikt to talk about his new book Life Profitability: The New Measure of Entrepreneurial Success. They talk about the concept of Life Profitability, how Work-Life-Balance doesn't really exist, and why it's important to challenge traditional ideas about entrepreneurship. 

• Life Profitability: The New Measure of Entrepreneurial Success
• Ryan Holiday
• Paulo Coelho - The Alchemist
• Herman Hesse - Siddhartha
• Andre Agassi - Open
• Yung Pueblo – Inward
• Adii Pienaar on Twitter