Sue discusses the challenge of conflicting goals and the dilemma it presents for lifestyle entrepreneurs, sharing personal experiences and insights gained from research and coaching to help listeners gain clarity on their own conflicting goals.

Whether it's balancing work and family, pursuing a career while being a present parent, or deciding between different business ventures, the episode explores the internal conversation and decision-making process involved. 

KEY TAKEAWAYS

• Conflicting goals are a common challenge for lifestyle entrepreneurs, especially when it comes to balancing work and family responsibilities.
• It is important to prioritise and choose the most important goal that will bring you closer to the life you want to live.
• Sometimes, one goal can feed into another, and pursuing one goal can actually help you achieve another in the long run.
• It is essential to recognise that life is in seasons, and certain goals may take precedence at different times.
• Trusting your intuition and making space and time to evaluate your goals can help you determine which one to focus on and when to pursue others.

BEST MOMENTS

"You just need to pick the most important goal right now."

"The outcome of conflicting goals is not to do both. You can't have it all." 

"Your life is in seasons. She sacrificed that. But now's her time to do her thing." 

"I've got to focus on the property side of things now. That was the outcome to my conflicting goal." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue explores the topic of finding one's purpose, discussing the feeling of being lost and lacking meaning in life, and the importance of understanding one's why.

Sue shares her own experiences of searching for purpose and the mistakes many people make by focusing solely on making money. Inspired by Simon Sinek's book, "Start With Why," Sue delves into the concept of the Golden Circle and how it applies to solopreneurs. She emphasises the significance of values and identity in building a personal brand and finding fulfilment. 

KEY TAKEAWAYS

• Finding your purpose is essential for feeling fulfilled and aligned in your life and business.
• Focusing on what you sell to make money can limit your identity and prevent you from diversifying.
• Your purpose and values should be at the core of your business and guide your decisions and actions.
• Your identity and the identity of your future self play a crucial role in shaping your purpose and vision.
• Journaling and reflecting on what brings you joy, what makes you emotional, and what feels like your biggest values can help uncover your purpose and why you do what you do.

BEST MOMENTS

"The biggest mistake that we make is the focus on what we sell to make money. It gives us no opportunity to diversify. It's hard to brand any old digital course, especially harder if the course itself is actually the wrong packaging." 

"Your identity in the reality that you're in now and the identity you project to the world and the identity of your future self are two very different people. You wanna be an altogether different, more grown, expanded person in the future and you wanna bring that identity to your purpose." 

"Your power is actually in your why because that's going to give you longevity. It's going to give this business that you're creating the why behind it will allow you to create a plethora of different what products and how you do it." 

"The most valuable thing that you can do is to journal out these three questions: What brought me joy today? What made me cry, feel angry or get fired up? What feels like my biggest values today? After a few weeks, you'll start to notice a pattern."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

As the year comes to a close and a new one begins, many people feel the urge to quit what's not working and start fresh. Sue shares insights from Alex Hormozi a keynote speaker about the change curve, how it applies to pursuing our dreams, and explores the periods of optimism and despondency that often occur on the journey towards our goals. 

KEY TAKEAWAYS

• Sue emphasises the importance of not giving up on our dreams, even when faced with challenges and setbacks., sharing stories of successful individuals who faced rejection and failure but persevered to achieve their goals.
• Tune into their intuition and assess whether their dream is truly aligned with their values and desires. 
• Evaluate whether you are sacrificing too much in other areas of their life and if adjustments need to be made.
• Breakthroughs often come after periods of difficulty and challenges. Stay committed to their dreams and remind them that their biggest successes may be just around the corner.

BEST MOMENTS

"There's a period of optimism where we see the benefits of what we're being sold. It's like, OK, something's going to change. This is going to happen. It's going to be good." 

"Nobody joined his either. Nobody believed in him and his message either. But look at where he is now." 

"If other people are doing it, then you can too. You'll be different. You'll come from a different perspective. You'll be you. This is like your USP." 

"Your breakthrough comes right after your toughest times. Your biggest pains. So don't give up on your dream life yet." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue shares a personal realisation about the importance of prioritising one's own goals and aspirations. She discusses the societal expectation for women to constantly support and care for others, often neglecting their own personal development. Sue also encourages listeners to schedule and communicate their own needs and desires, without seeking permission from others. 

KEY TAKEAWAYS

• Prioritise making time for your own personal development and goals, rather than constantly prioritising the needs of others.
• Communicate your needs: It is important to communicate your needs and schedule to others. Letting them know when you need time for yourself or for specific activities can help set boundaries and ensure that you have dedicated time for your own goals.
• Stop asking for permission: Stop seeking permission from others to pursue your goals. Instead, take ownership of your own aspirations and make them a priority without waiting for validation or approval from others.
• Schedule and commit: Make a firm commitment to yourself and your own growth.

BEST MOMENTS

"There are very few people I find in the world who you can have a true deep connection with who you click instantly with almost as if they're family and you would do absolutely anything to support them."

"No one can ever write that on my gravestone because I battle with it all the time. How much do I give of me and empty and pour my cup out to everyone else to support everybody else versus feeling resentful myself that I didn't have any time to do my self-care, my growth, my development." 

"You are going to schedule it and you are going to communicate it to the rest of the world, that it cannot be moved. It will not be moved. It's on the calendar. You're doing it this week, this time, for this long, for this duration." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected]

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue discusses the importance of building your own community and relying less on social media platforms, highlighting the challenges of reaching and engaging with audiences on platforms like Facebook, where algorithms can limit visibility and notifications.

Sue stresses the value of collecting contact information, particularly email addresses, to connect with your audience directly, and explains the benefits of email lists and how they provide a more reliable and personal way to engage with your audience. 

KEY TAKEAWAYS

• It's vital to build your own community and collecting contact information from your audience. This allows you to connect with them in a more direct and reliable way, rather than relying solely on social media platforms.
• Email is still a widely used and effective communication channel, and it allows for direct engagement with your audience on a regular basis.
• Relying solely on social media platforms for communication can be risky, as changes in algorithms or platform policies can negatively impact your reach.
• By collecting email addresses from your audience, you can protect your business and maintain direct communication with your subscribers. This allows you to reach them directly with offers, launches, or important updates, even if your social media groups or pages become inactive or inaccessible.

BEST MOMENTS

"The reliance on social media and getting people off those platforms is something quite strategic in your business." 

"These algorithms are not helpful to you and they're controlling the voice." 

"Email will continue to be a used, a long form, used way of connecting with your audience." 

"Imagine being able to say hey to your audience, your direct consumer, but also being able to give them a deeper level of connection."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue encourages lifestyle entrepreneurs to set big, audacious goals, drawing inspiration from the likes of Walt Disney and other successful individuals. She questions why society often limits dreams and aspirations, using personal examples of being told to be realistic, and stresses the importance of setting goals that truly excite and motivate, rather than settling for mediocre or safe options. 

KEY TAKEAWAYS

• Setting big, audacious goals is important for achieving success. Think beyond mediocrity and aim for goals that excite and motivate them.
• We should question why we have a tendency to limit our own aspirations and encourages listeners to believe in their capabilities.
• Role models like Walt Disney, Jeff Bezos, Marilyn Monroe, and Beyonce serve as examples of what is possible when we set ambitious goals. Their success shows that with determination and belief in oneself, anything is achievable.
• As an entrepreneur, you have the power to determine your own goals and the level of success you want to achieve. Unlike in corporate settings, where promotions and goals may be limited, as an entrepreneur, you have the freedom to set your own standards and push yourself to achieve greatness.

BEST MOMENTS

"Why is it that we have to limit their dreams? Why do we have such a limiting view of them?" 

"But what if from now on we set goals and we mean it just like Walt Disney? Because let's be honest, if he did it, why the hell can't you?" 

"I wanted to be on the board. Yeah, that was my level of ambition. But I'd always, you know, tailor it down because I'm a woman and because, you know, it's never going to happen."

"If your goals aren't big enough, let's up level them. We're going to set Walt Disney level goals today, folks." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue reflects on the challenge of competing with someone who excels at one specific thing while being busy with multiple tasks. Sue shares a case study about a company that shifted their focus to specialise in high-value and complex deliveries, which resulted in increased profits.

She also stresses the importance of discipline in sticking to that one thing and teases the next episode on achieving "monks mode" to minimise distractions.

KEY TAKEAWAYS

• It's important to focus on one thing and do it exceptionally well, rather than spreading oneself too thin.
• We should encourage reflection on whether one is trying to do too much and try to identify the 20% of efforts that yield the most significant returns.
• There is a need for self-discipline in sticking to the chosen focus and avoiding distractions.

BEST MOMENTS

"How can we possibly compete? How can you compete with somebody doing everything?" 

"You're trying to do everything. You're trying to do lots of things when you should really be focusing on one target market, one niche, one product, one service, one thing."

"Everything else is like a distraction and we don't see it at the time. We're getting into things and we don't see how much of a distraction everything else around us is." 

"Without feeling empowered, it doesn't matter if you know the how-to. It doesn't matter if I give you a done for you sales funnel. You ain't gonna promote it, you ain't gonna show everybody, tell everybody, you're gonna believe in it. So it is never gonna happen." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue discusses the concept of mental time travel and how it can either hinder or help us in achieving our goals. Drawing from the work of Benjamin Hardy and Daniel Sullivan, the host introduces the idea of "The Gap and The Gain." The Gap refers to the distance between where we currently are and where we want to be, while The Gain focuses on acknowledging and celebrating the progress we have made.

By shifting our mindset to focus on the gain, we can build mental strength and a growth mindset that propels us towards our goals. 

KEY TAKEAWAYS

• Visualising your future self and building a clear picture of where you want to go is important for lifestyle entrepreneurs.
• Mental time travel can either hinder or help us. Focusing on the gap between where we are and where we want to be can be discouraging, while focusing on the gain and acknowledging how far we have come can build mental strength and a growth mindset.
• Daydreaming and using imagination are valuable tools for achieving success. Walt Disney, for example, was likely a daydreamer, which helped him create his vision.
• It is important to be mindful that the future vision or goal is not yet a part of our identity. We should detach ourselves from the outcome and be open to the possibility of something even better than what we initially wanted.

BEST MOMENTS

"You know, you probably already know I am a massive pro on visualising your future self and building that picture of where you wanna go." 

"We can either be focusing on the gap, which is where you want to be and where you are now and the fact that you're not there and there's all these things missing and you've got this in your goals that you're trying to strive for."

"Look at where I am now. Look at everything we've achieved and how we've done it. And feel good about it." 

"You might feel like nothing's changed. You might feel like you haven't changed but I can promise you you are a different person than you were ten years ago and in a good way."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue discusses the challenges of balancing the use of mobile phones as a busy mom and entrepreneur. She explores the guilt associated with constantly checking the phone for social media updates and emails, while also acknowledging the importance of being active on social media for business purposes.

Sue introduces the concept of "monk's mode," a trend aimed at reducing distractions and increasing focus. She shares tips and strategies for entering monk's mode, such as using apps like Headspace and creating a distraction-free work environment. 

KEY TAKEAWAYS

• The concept of "monk's mode" is introduced as a trend to help individuals focus and minimise distractions. Sue suggests using apps like Headspace, One Sec, or Cold Turkey to enter monk's mode and limit phone usage.
• By understanding the why and what of their tasks, individuals can prioritise and focus on the most important tasks.
• Creating a conducive environment is highlighted as a key factor in achieving monk's mode. 
• Rewards help maintain motivation and make the work feel more fulfilling.

BEST MOMENTS

"Now, apparently we check our phones every four minutes on average, as 58 times another study said a day. Wow, that is an addiction, isn't it?" 

"When you start a business or when you're trying to build up your personal brand, you're on social media because you have to be. But it's like a catch-22 because you're often in the middle of other things that you're trying to do." 

"Removing things out of plain sight will really help you. Like take the biscuit tin away from the side in the kitchen, whatever it is that's distracting you." 

"I make sure my environment is such that I have my water glass, I have my laptop open, my gear is set up, my mic is always permanently set up, attached and connected to everything that it needs to be. The light is there. It's all there. I don't need to come and set it up every time." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue  delves into the different ways speakers can monetise their speaking engagements, including selling from the stage, paying for self-promotion, and corporate speaking opportunities.

Sue also discusses the potential for speaking at universities, colleges, and schools to educate and build credibility, emphasising the importance of knowing your audience and having a clear funnel for further engagement beyond the speaking event. 

KEY TAKEAWAYS

• Monetising public speaking by methods including selling from the stage, paying for self-promotion, and corporate speaking engagements. 
• Headline speakers draw in the audience: Names such as Lewis Howes and Mel Robbins, command a significant portion of the event budget and are paid for their keynote speeches.
• One way to monetise public speaking is by selling products or services during the speaking engagement. This could include high-ticket programs, digital courses, or other offerings. 
• Another option for monetising public speaking is by paying for the privilege of speaking at an event. This can be seen as an advertisement or promotional opportunity, allowing the speaker to showcase their expertise and attract new followers or customers.

BEST MOMENTS

"The headline speaker like Lewis Howes, like Mel Robbins, like Gary Vee who command most of the budget." 

"You're not getting paid for the speaking, it's just an opportunity for you to sell your services or products." 

"If you're speaking to like a head of department usually like a head of HR or something, they've got a discretionary amount that they will be able to sign off on without seeking further director approval or even CEO approval."

"If you in your industry are up to date, you can offer an immense amount of value to any program of study at a university, college or school."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.