Our guest this episode is Christian Gani, the Managing Director of Match Marketing Group’s Boulder office, he plays a leading role in creating and shaping consumer experience platforms for brands including Lincoln Motor Company, Progressive Insurance and adidas, to name a few. Our guest is motivated to push the boundaries of the expected when it comes to consumer marketing and is fascinated by how experience, when combined with purpose, can impact the way people feel and ultimately change.

Prior to joining Match in 2010, he worked for luxury brands Lexus and Mercedes-Benz for stints on the client side where he managed marketing and advertising responsibilities across Europe and Canada, respectively.

Tune in as we discuss Experiential Marketing, the evolution of experiential marketing carving a path during Covid and thereafter, limitless and borderless experience--using technology as a tool that can bring the experience directly to the consumer... and much more.

Find Christian Gani on LinkedIn: Here.

Check out Match Marketing Group: Here.

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Find out more about Liftoff: Here.

This week we’re joined by the Founder and CEO of strategysprints.com,  and host of the Strategy Show Podcast—Mr. Simon Severino.

What do swimming, lasagna, analytics, sprints, and freedom all have to do with each other? Only one way to find out... Tune in and discover why Peter and Tony love this dialog with Simon so much.

Find out more about Strategy Sprints: Here.

Follow Simon Severino on LinkedIn: Here.

Find out more about Liftoff: Here.

Prince Ghuman is a neuro-marketer whose focus is on the ethical applications of neuromarketing in the consumer world.

Together with Matt Johnson, PhD, a neuroscientist whose focus is bridging the gap between science and business., they co-authored the book Blindsight, a book that covers neuromarketing and consumer psychology.

Take the red pill and enjoy this mind bending episode of Liftoff by Bottle Rocket.

Check out the book, Blindsight: Here

Connect with Prince Ghuman: Here

Find out more about Liftoff: Here

This week on Liftoff by Bottle Rocket, Tony and Peter dig into some heavy themes around TikTok, Data, Privacy, and your Data as a Currency. 

How much are you willing to trade for your privacy? How much is your data worth to you

TikTok may be a video sharing platform, a social media app, or a way to make fun videos… But actually it’s a rally cry. 

Perhaps we need to have a better understanding of the value that our activities across the global digital ecosystem bring to entities.

Is thumbing through 60 second videos worth forfeiting your privacy and data?

Episode References:

Amazon told employees to delete TikTok from phones, citing security risks, then changed its mind

https://www.cnbc.com/2020/07/10/amazon-tells-employees-to-delete-tiktok-from-phones-citing-security-risks.html

Redditor who reverse-engineered the TikTok app claims it's a huge data collection scheme

https://www.inputmag.com/tech/redditor-reverse-engineers-tiktok-app-claims-massive-data-collection-scheme

Daily Crunch: TikTok’s CEO resigns

https://techcrunch.com/2020/08/27/daily-crunch-tiktoks-ceo-resigns/

TikTok To Sue Trump Administration Over Ban

https://www.npr.org/2020/08/08/900394707/tiktok-to-sue-trump-administration-over-ban-as-soon-as-tuesday

Follow Us:

Follow Peter on Linkedin: https://www.linkedin.com/in/peterklayman/

Follow Tony on Instagram: https://www.instagram.com/tony.ux/

Learn more about Bottle Rocket: https://www.bottlerocketstudios.com/

Welcome to Liftoff!

Liftoff was born as an evolution and extension of the podcast, Experience Design with Tony Daussat.

Bringing together years of strategy and design experience, co-hosts Tony Daussat and Peter Klayman highlight the challenges facing today’s business professionals. Featuring conversations with other professionals, Tony and Peter discuss physical, digital and human experiences and the role they play in our lives.

In this welcome episode, we get to know our new co-host, Peter Klayman. He leads Bottle Rocket’s business strategy practice and manages a team of analysts that drive strategic business results for their clients. Drawing upon his passionate pursuit of knowledge, Peter is willing to dig deep to any challenge and help our clients identify untapped opportunity. A born conversationalist, he uses his seemingly photographic memory to help our clients chart a path to future success. Passionate about helping businesses grow, Peter brings true passion and excitement to every project, no matter the industry. Known for getting to the heart of whatever is causing friction, Peter is wise beyond his years.

Follow Peter on Linkedin: https://www.linkedin.com/in/peterklayman/

Follow Tony on Instagram: https://www.instagram.com/tony.ux/

Learn more about Bottle Rocket: https://www.bottlerocketstudios.com/

The past year-and-a-half of hosting the Experience Design podcast has been extraordinary.

I still pinch myself when I think of all of the amazing guests that were kind enough to say, “yes” to some random guy (me) to ask them questions about design and life.

I still pinch myself when I think of how this little passion project went from a handful of friends and family listening, to over 150 countries tuning in.

But lately I’ve been doing some deep looks inside, and evaluating how I’m spending my “free” time outside of my 9-5 job.

And, I’ve decided to focus more of that time on family and passions outside of my career. So... I am sunsetting the Experience Design podcast.

BUT!

I’m happy to announce that I have partnered with Bottle Rocket (where I work) to bring a new podcast in-house.

The podcast will expand beyond UX design and also take a look inside business strategy, the impact of technology and an ever-evolving product landscape.

The new podcast will be titled LIFTOFF and I can't wait for you to be part of it and to introduce my co-host to all of you.

I’m excited to be:

• Creating this with bottle rocket.
• Bringing on a co-host. (he's seriously brilliant).
• Continuing to connect w/ all of you.
• Focusing more of my “free time” efforts on family and friends.

Stay tuned and get ready to LIFTOFF in the next few weeks…. :)

My guest this week is Kenny Morgan the CCO and Co-Founder of Counsel Creative. He’s worked with brands such as Vans, Sony, the NFL, Michelin, Rubbermaid and many more. 

In this episode we chat about:

• Going from corporate life to building your own agency.
• The dynamic with working with a spouse.
• The importance of Storytelling.
• What it means to make relationships that matter.
• The importance of listening and stewardship.

Discover more about Kenny and Counsel Creative: https://www.counselcreative.com/

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If you are a UX Designer struggling to get hired, check out my course HiredUX.
Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/

My guest this week is Lauren Hom, a designer and letterer known for her bright color palettes, playful letterforms, and quirky copywriting. She has created work for clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. And has been recognized by Communication Arts, the Type Directors Club, the Webby Awards, and so many others that I can’t even. She is also the author of the ever-so-popular popular blog and book: Daily Dishonesty.

On this episode we dig into:

• What it means to suck at something, and how to embrace it.
• How to work with fear.
• How a career in design can evolve and take shape in different ways.

Discover more about Lauren Hom: https://www.homsweethom.com/



If you are a UX Designer struggling to get hired, check out my course HiredUX.
Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/

“Yes, and...” with Michael Bruny-Groth

My guest this week is Michael Bruny-Groth, a Full Stack designer, as well as the founder of The Logo Package, an Adobe Illustrator extension that automatically generates and exports logo packages with blazing speed.

This week we dig into:

-How Improv training has a major impact on design process, interactions and business relationships.

-How a variety of skills can compound and carve a path for you.

-How a digital product launch can go from zero to hero when you don’t give up.

-How “a prototype is worth a thousands meetings...” and also worth a ton of sales.

LISTENERS Get 15% off the Logo Package Express: https://bit.ly/3et5EFV

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If you are a UX Designer struggling to get hired, check out my course HiredUX.
Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/

On the show this week, I had the honor of having Debbie Millman as my special guest. This is by far the most intimate, thought provoking and emotional episode to date.

In it, we discuss our current culture, adversity, the importance of embracing your journey, self-doubt, and making an impact as designers.

Debbie Millman was named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA. She is also an author of 6 books, an educator, illustrator, curator, brand consultant, co-founded the world’s first graduate program in branding at the School of Visual Arts in New York City, and is host of one of the first and longest running podcasts of all time: Design Matters.

Check out the digital care package Debbie refers to in the show: https://www.dropbox.com/care-package

Discover more about Debbie Millman: http://www.debbiemillman.com/

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If you are a UX Designer struggling to get hired, check out my course HiredUX.
Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/

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