Lighting For Profits

I know a lot of people that brag about how much business they get from "word of mouth". It's almost like a badge of honor they wear because they don't advertise. If you want to stay small, that may be totally fine. If that is you, then you are not going to like this episode. Ha!

However, if you want to scale and not being the guy doing EVERYTHING in your business, then investing in some smart advertising strategies is going to be key in building enough profits to be able to afford to replace yourself in business.

This week, I welcome David Kaminski with Collaborate Pros. He is a successful small business owner that has grown his window cleaning business into several million dollars per year. He is going to share how he uses GMB and his website to generate high quality leads.

Do It Dirty! This has become a regular phrase in my guests vocabulary. This week I welcome Scott Molchan, with Million Dollar Landscaper to the show. We will discuss what this phrase means and how it will change your way of thinking. Scott and his wife Katie run a successful podcast and training academy for landscapers to help them grow their businesses. Find out how they got their start and listen to their tips and ideas for success!

I remember how hard it was to remember to follow up with clients and sometimes to even remember to advertise. It seems so hard to stay on top of things as you are running your business. That is why I am excited to have my guest, Daniel Dixon on this episode. He is the CEO of SendJim and we are going to talk about how to use automation in your business. This is a game-changer for those of you that feel overwhelmed and know you are forgetting to follow up.

Creating a personal brand is becoming more and more important everyday. Yes, even if you don't like to self-promote, brag, or whatever you want to call it. This week my guest is personal brand expert, mentor, coach, and overall good dude, Nick Cavuoto. We are going to talk about how building your brand online will bring you a constant lead supply and how it even helps you close more deals.

Since selling my landscape lighting business, I have had more time to research, learn new business strategies, and meet other successful entrepreneurs. I recently met Jason Geiman who teaches people how to start their own Christmas light & pressure washing business. In this episode, we are going to find out how he was able to build his business up and eventually sell it, and what he is doing now to give back to the small business community.

I'm back in the studio and pumped for this week's episode. I'll be joined by Chris McCoy with Haven Lighting. We'll talk RGB and everything you need to know before you become a RGB expert!

Going to mix it up this week. I'll be out of town for my regular time slot. I'll be traveling to Louisville, KY for the GIE+ Expo. Tune in to this fun episode with special guests Dan Platta and Russell Owens

My guest this week, Jim Frederick with Tru-Scapes will be speaking at the GIE and Northeast Hardscape Expo next week.

We will get to know him and his company that specializes in lighting for the hardscape industry.

I have a lot in common with this week's guest (Except the fact that I wasn't in the Air Force and I didn't fight in Desert Storm). I'll be chatting live with Rick Hughes of Heritage Landscape Supply Group.

We are going to talk selling high quality products at high prices and of course, I'll ask him about his background as a veteran and how it has fueled his career.

Have you ever wondered how some of the fixture designs are created? Join me and my guest, Scott Romacker of Sterling Lighting.

Anyway, I recently found out he invented a light fixture. Pretty cool. We'll talk manufacturing, installations, and of course sales & profitability.