Lighting For Profits

Multiple streams of income is the goal of every entrepreneur. This week, I welcome Dan Platta who has built and is continually adding to his multiple streams. He not only has a background in the home service industry, but also now helps other business owners with recruiting, bookkeeping, and marketing.

If you are trying to figure out how to get started in the lighting business, make sure to join me and my guest Michael Zuzack. I'll ask him about his start in the lighting business and how he has been able to quickly establish himself as an authority in the industry.

This week, I welcome to the show, James Solecki. If you want to know how you can land large projects and even move to an island to do landscape lighting for a living, then you should definitely make this episode a priority!

If you don't know Nels, you don't know lighting. In this episode, I welcome Nels Peterson to discuss his career in lighting and some of the strategies he has used to set himself apart as a lighting designer in the industry.

Building a referral partner program for your lighting business is not easy, but when done correctly it can result in monumental profits. This week, I bring on Luxury Pool Builder, John Caldwell. John and I will discuss our relationship and his experience with lighting on his projects. Rumor has it, he can sell ice to an eskimo, so if you're lucky we'll even get a sales tip or two!

One of the challenges of installing Christmas lights every year is trying to keep your guys working throughout the rest of the year.

This week, my guest Chris Apfelstadt will discuss with us the process of starting up his landscape lighting business to help keep busy throughout the year.

From operator to owner, I'll discuss this topic with my guest this week, Mike Long.

Mike has been diligent in working on his business and is in the process of hiring his replacement one hire at a time. I'm anxious for him to share his progress in building his landscape lighting business.

If you are wondering which marketing and advertising methods you should be using in your business, then you're not going to want to miss this episode. This week I welcome Dave Carroll, owner of DOPE Marketing. I'm going to ask him which marketing methods have the BEST ROI and discuss some of his newest top secret strategies that he is using to get his clients massive profits.

This week I welcome Bryan Gold with Brilliance LED.

Bryan and his father were landscape lighting contractors and kept seeing opportunities to improve the lighting products that were available. They sold their contracting business and pivoted to manufacturing the products they wished they had in the field. Brilliance focuses on manufacturing high-quality LED products, fixtures, and smart products and controls.

I end the show with my lighting tip of the week on how you can save time and get to enjoy work even more.