In this episode, Eric and Larry sit down with Ryan Lee - creator of the Lighting Secrets framework and one of the sharpest minds in service sales. Ryan built his reputation by showing contractors how to turn outdoor lighting into a high-value service, and the principles behind that success apply to every trade.

We break down how to position your services so homeowners see the value, not just the price...how to use storytelling and presentation to turn a "maybe' into a "yes"... and why the same psychology that sells landscape lighting can help plumbers, HVAC techs, electricians, and restoration pros close more jobs.

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Here is an entrepreneur's story you will relate to.

SPONSOR: C&R Magazine
C&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.