What is the difference between marketing analytics and product analytics? How do the overlap and what should we know to harness their benefits? If you'd like to step into this field, then listen to this episode with our guest, Jean-Sebastien Provost, Ph.D. He is a data scientist with over 12 years of experience performing data analysis to uncover hidden trends in data that tell stories about behavior.

What's the secret recipe to drive company-wide metrics alignment? Arnaud de Turckheim is the CPO & Co-Founder at Castor and will reveal this to us on this Lights On Data Show episode.

The data transformation is a long journey for most companies. So how should we best engage teams and individuals in the data transformation journey, help them grow the data literacy, culture, etc.? Let's address this important topic with Nicolas Averseng, Founder and CEO of YOOI.

Marius Moscovici, CEO and Founder of Metric Insights, will define what BI Governance is and discuss the key BI governance challenges while providing a practical approach to tackling those challenges with a BI Portal. An effective BI governance strategy ensures that you are getting maximum engagement with BI across your enterprise.

Data analyst, data scientist, data engineer, project manager, data steward, etc. We always encounter some or all of these roles in data projects and programs. But there are also some critical roles which more than often are overlooked. Because of that, most data science projects fail.

To tell us all about it, let's welcome Tom Redman, "the Data Doc", and the President of Data Quality Solutions. 

Data catalogs are here to stay and a great asset to data-driven organizations. But how do you best implement a data catalog? To tell us all about it, walk us through the pitfalls to avoid and the best practices to follow, is Rupal Sumaria, the Head of Data Governance at Penguin Random House UK who successfully implemented a data catalog recently.

Kent Graziano, ‘The Data Warrior,’ is an award-winning industry thought leader, author and speaker. A semi-retired Snowflake data cloud and data vault evangelist, an advisor at Lyftrondata, and an overall legend within the world of data. 

Why do so many data governance programs fail? What are those common pitfalls that we can avoid and what are those approaches that work better?

This episode's guest is Brent Dykes, Chief Data Storyteller at AnalyticsHero. He'll walk us through the steps to create a good data story, insight vs. observation, the importance of the narrative, colors and emotions, and how to avoid those common mistakes and pitfalls when creating an effective data story.

"The ability to effectively communicate and telling a story with data is no longer a luxury in today’s economy; it is a necessity."

John Thompson is a 2 x Best Selling Author, Keynote Speaker, and Innovator in AI, Data & Advanced Analytics. As a senior technology executive leading Data Science & Product teams is the best one out there to reveal to us what the future of data holds.