Something Offbeat

Like a kid in a candy store: What does marketing really do to children?


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A group of margarita-drinking kindergarteners got us thinking: How does advertising impact kids and how can advertisers improve on it?

From the Joe Camel cigarette ads of the late 1980s and 1990s to the fruit-flavored vape juice pods of recent years, the BBB National Programs' Mary Engle helps break it down on “Something Offbeat."

Hosted by Mike Rogers, produced by Lauren Barry and Chris Blake, audio editing by Chris Blake, original music by Myron Kaplan, editorial support from Cooper Moll.

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