What happens when AI becomes ambient—always present, always listening, always helpful? In this episode, we explore the future of ambient marketing through the lens of OpenAI and Jony Ive’s groundbreaking collaboration. Discover how multimodal AI, long memory, and smart hardware like Meta’s Ray-Ban glasses are converging to transform marketing from reactive to deeply personalized. Learn how brands can engage in real-time, context-aware moments that feel less like ads and more like assistance. This is the experience shift—marketing that adapts to you.

(00:00) Intro

(01:24) The rise of multimodal AI - translating data modalities into hyper-personalization

(04:18) Two things enabling multimodality - architecture and long memory

(06:09) Ambient hardware - enabling AI more helpful and marketing more personalized

(08:15) Still, there are challenges of natural interaction

(09:10) Setting the stage for ambient marketing…

How do you actually measure AR marketing performance? In this episode of Likely Marketing, Shiv dives deep into attribution models, KPIs, and tools to track the ROI of augmented reality campaigns. Learn how brands like Sephora and Warby Parker use AR to influence purchase behavior, reduce returns, and drive engagement. Discover 14 tools for AR measurement, explore different attribution models, and understand how AR is shaping the future of customer experiences. Whether you're in D2C or B2B, this episode will help you unlock the full marketing potential of AR.

(00:00) Intro

(00:51) What are the key challenges in attribution in AR marketing?

(03:01) What are the various attribution models that can be used to measure AR marketing?

(05:13) 14 tools that can help measure AR marketing performance

(08:27) What are good KPIs for AR marketing?

(11:03) What is the likely future of AR in marketing?

(13:28) To sum it up…

AR in marketing isn’t just hype—it’s here, and it’s transforming how brands connect with customers. In this episode of Likely Marketing, Shiv explores the explosive growth of Augmented Reality (AR) and why it's becoming a must-have tool for marketers. Learn how platforms like Snapchat, Apple, Meta, and Google are fueling AR adoption, and discover how top D2C and B2B brands—like Warby Parker, Sephora, IKEA, Boeing, and Johnson & Johnson—are using AR to create immersive, personalized experiences. From virtual try-ons to AR-powered training, AR is bridging the gap between digital and physical, solving real-world problems, and driving serious business value. If you're a marketer looking to elevate your strategy, this episode will show you how AR is reshaping customer engagement today—and where it’s heading next. Don't miss this deep dive into the future of AR in marketing!

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(00:00) Intro

(00:44) How does AR adoption look like right now?

(02:02) Digital platforms that supporting the growth of AR adoption

(03:13) Brands that are winning with AR

(06:11) How is AR elevating the customer experience?

(08:26) Wrapping up

The internet is evolving fast—and so must your marketing strategy. In this episode of Likely Marketing, we explore the most critical internet trends reshaping search, SEO, and digital strategy. From the rise of platform-specific search on TikTok, Reddit, and Amazon to the growing dominance of AI assistants like ChatGPT, discover how marketers must adapt in a world moving toward AI-overviews and no-click search. Learn why the open web is fading, how brand visibility now requires multi-platform optimization, and what a future-proof SEO approach looks like. Stay ahead—understand the trends shaping tomorrow’s marketing.

(00:00) Intro

(01:11) Impact of AI on online search market,

(05:22) which is would reshape SEO as we know it.

(08:23) Reshaping of web means there have to be shifts in digital strategies, too.

(09:34) Key takeaways for marketers

(13:55) 5 recommendations for marketers to prepare for this silent AI web revolution

(15:35) Final thoughts

AI is fundamentally reshaping the internet. In this episode, we unpack insights from Cloudflare CEO Matthew Prince on the rapid rise of AI traffic, the shift from open web to private platforms, and how search is evolving. Discover why Google searches are declining, how TikTok and messaging apps are becoming new discovery tools, and what this means for the future of marketing, security, and online behavior. If you want to understand where the web is headed—and what role AI will play—this episode is a must-listen.

(00:00) Intro

(00:49) Takeaways from the interview on how AI is changing the web

(06:31) Similar findings on shifts in online search from other authoritative sources

(11:31) What does future of web look like?

Reddit just posted a 44% YoY revenue jump and 82M+ daily users. In this episode, we dive into what Reddit’s Q1 results mean for marketers. From D2C brands tapping into niche subreddits to Reddit’s rising potential in AI search, we explore how and why Reddit deserves serious attention in your 2025 marketing strategy. Plus: the platform’s ad evolution, its role in the shift toward open content, B2B challenges, and what marketers need to know about its unique community-first culture. Is Reddit the next big growth channel? Let’s find out.

(00:00) Intro

(00:57) Key takeaways from Reddit’s Q1 performance report

(02:29) Can Reddit be the next big thing for D2C brands? And, possibly B2B brands?

(06:56) Reddit's openness: Strategic advantage or temporary state?

(09:30) Reddit vs rise of decentralized social media

(11:33) Reddit as an AI search gateway

(13:35) Wrapping up: What should marketers do?

Google's AI Overviews are transforming search—and reshaping SEO, traffic, and ad strategies. In this episode, we explore what AIO is, where it's expanding, and how it's impacting website clicks across industries like travel, healthcare, and tech. Is AIO a threat to OpenAI and Anthropic? What does it mean for marketers and content creators? Get 7 actionable tips to optimize your site for AI-powered search and stay ahead in an AI-first web. If you're serious about SEO, this episode is your new roadmap.

(00:00) Intro

(01:12) What’s Google’s AI Overview (AIO) and where is it expanding?

(03:36) Is Google’s AIO a direct competitor to OpenAI, Anthropic and other models?

(06:10) What is the impact of Google’s AIOs on website traffic?

(08:41) How will Google AIOs impact ads and ad budgets?

(10:02) 7 quick tips to optimize for Google’s AIOs

(12:59) What lies ahead for SEO in an AI-first world of online search?

(14:39) Final thoughts…

Will AI bring creators and brands closer? In this episode of Likely Marketing, Shiv dives into how AI is transforming content creation, brand voice, and influencer partnerships. From faster workflows to hyper-personalized storytelling, AI is helping creators and brands scale without losing authenticity. We explore new social media protocols, predictive analytics, privacy-first marketing, and how multi-channel strategies are evolving. If you're a marketer, creator, or brand leader wondering how AI is reshaping human connection in marketing — this one's for you.

(00:00) Intro

(00:48) The big question - food for thought

(01:58) Creating content at the speed of thought

(03:49) Social platforms are changing too fast - thanks to AI and new protocols

(06:07) What happens to brand voice in the age of AI?

(07:53) Marketers are, and will be, required to adopt a multi-channel approach…

(09:18) … and how will they track and measure performance across channels?

(10:55) What about privacy, the elephant in the room?

(12:13) So… Will AI bring creators and brands closer?

Discover the future of data-driven marketing in this episode! We unpack how data shapes modern marketing, real success stories from Amazon, AmEx, Netflix, and more, and the major shifts affecting marketers today—like the fall of third-party cookies, stricter privacy laws, fragmented customer journeys, and AI-driven black boxes. Learn 5 must-do strategies to stay ahead: from building first-party data to adopting privacy-first analytics and smarter attribution models. Explore the next wave—Agentic AI, new social platforms, and the balance of automation and creativity.

(00:00) Intro

(00:36) What is data-driven marketing? And why it matters?

(02:15) Let’s look at success stories of data-driven marketing from 5 sectors

(04:08) Shifting sands and emerging challenges to data-driven marketing

(09:41) 5 must-do’s to overcome the data-driven challenges

(12:01) Looking ahead—the next wave of data-driven marketing

(13:51) Final thoughts…

Is OpenAI building the next big social media platform? In this episode, we dive into the rumors around OpenAI’s potential ChatGPT-powered social network. From AI-generated avatars and meme feeds to data-driven marketing and influencer automation, we explore how this platform could revolutionize user interaction, content creation, and brand strategies. Could it become the ultimate AI-driven marketing playground—or the start of the end for human-led social? Tune in for insights on the future of AI-powered social media, privacy, and what it means for marketers, creators, and users alike.

(00:00) Intro

(00:38) The Rumored OpenAI Social Network: What We Know

(02:06) AI will be the star player of the social media network,

(05:53) but, how human will be this social media network?

(07:13) The sure shot AI pivot to social media marketing.

(12:19) The future of AI-powered social media marketing.