What does it mean to be well? Lily Galef contends that there is no uniform answer to this question. With this in mind, she’s set out to disrupt the uniform approach to how we've typically considered our relationship with health and wellness. Enter Hilma, "a natural remedies brand that is “creating a new standard backed by science and fueled by the mission to create true medicine cabinet staples.”

As the co-founder and Chief Brand Officer of Hilma, Lily's lifelong love of art and reading, coupled with her past professional experiences at companies including Christie's and Vogue, have informed the identity and language used to communicate the efficacy of the brand's products. However, for Lily, storytelling remains at the core of all that she does. And it has been an especially critical tool in bolstering Hilma's community as of late.

Despite the uncertainty that lies ahead, Hilma has provided us with a powerful reminder that, when it comes to health, there is nothing more important than the power of choice. That process begins with learning from science, listening to your gut, and living with heart.

In this interview, Lily shared more about her thoughts on the synergy between health and storytelling, the importance of making space for the emotional aspects of health, and what she's learned about embracing the power of choice in her own life. This episode also opens with a story contributed by Ope Omojola.