Spamageddon is back for more with episode 4! 🔥 ✖️ 4️⃣

The crossover event between Validity’s Email After Hours and Guru Media Hub’s Do This, Not That podcast continues with a mini-episode tackling a mystery email marketers are dying to solve: the Gmail Promotions tab. 🕵️‍♂️ 

Join Guy, Danielle, and Jay as they answer burning questions like: 

• Is the Promotions tab really to blame for poor performance? 
• Can you game the system to land in the Primary tab? 
• What’s going on with Apple’s new email tabs? 
• Are there hidden benefits to the Promotions tab? 
  ...and more! 

 Hit subscribe so you never miss an Email After Hours episode and don't forget to check out 'Do This, Not That' for more fantastic marketing tips.   Apple  Spotify  YouTube   

SOME EPISODE HIGHLIGHTS  

• (01:07) 10-second warm-up game 
• (03:26) Mythbusting: Is the Promotions tab hurting your performance? 
• (05:11) Mythbusting: Can you outsmart the system to bypass the Promotions tab? 
• (07:46) Benefits of the Promotions tab every sender should know 
• (08:21) Apple Tabs: What’s new and how it affects email marketers 

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

• Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
• The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
• New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)