You asked—no, you demanded—and we delivered! Back by overwhelming popular demand is the one, the only… LinkedIn Legend, Donna Serdula. Donna joins Susan Guthrie for a conversation that will help you turn your Linkedin Profile from “meh” to magnetic!

Donna is the LinkedIn legend, the queen of personal branding, and the author of LinkedIn Profile Optimization for Dummies. Her last appearance on this podcast remains the number one episode of all time! 

LinkedIn has evolved since Donna was last on the show. In this episode, she breaks down everything you need to know to stand out, get noticed, and build real connections. We talk about the biggest mistakes people make with their profiles, the secrets to an engaging LinkedIn presence, and why your profile should be a launchpad—not a career obituary! Plus, we’re diving into the power (and pitfalls) of AI in branding and content creation. 

Key Takeaways to Level Up with LinkedIn:

More About This Week's Special Guest, Donna Serdula: Donna Serdula is an engaging speaker, strategist, author and founder of Vision Board Media, an executive branding company.

Since 2009, Donna has worked with companies and individuals from all over the world.

Donna’s mission is to help professionals take control of their Inter-net presence and truly present themselves in a way that inspires, impresses, and builds confidence in their abilities, products, and services.

Donna’s presentations and work-shops are great for conferences, corporate education, and meetings that want to complement their programs and services with education on LinkedIn, Social Media, and online personal branding.

Websites:

Social Media:

Other resources mentioned in this episode:

Is it Time For a LinkedIn Makeover? Insider Tips From the Woman Who Wrote the Book, Donna Serdula 

AI in Action: Transforming Legal Practice and Dispute Resolution with descrybe.ai. A Conversation with Co-Founder, Kara Peterson

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ABA Section of Dispute Resolution Spring Conference

The 2025 ABA Section of Dispute Resolution Spring Conference is just around the corner—happening April 25–26, 2025, in Chicago!

This year, we’ve reimagined the conference with a shorter, two-day format and expanded options to attend in person, live-streamed, or online-only. That means more accessibility for you and dispute resolution professionals around the globe!

And let’s talk about the venue—Convene Willis Tower, located in the iconic Chicago Loop. It’s a state-of-the-art space designed to inspire and elevate your experience.

Mark your calendars now  and visit https://ambar.org/Spring2025 for more details and to register.

See you in Chicago!

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Meet Our Creator and Host: Susan Guthrie

Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.