Unleash the power of personalized branding and ditch that "3 Shades of Gray" In a world saturated with images, the pictures on your profile are your first impression. Are you sending the right message? Many people settle for the default banner, unknowingly sending the message that they're generic, uncreative, or just don't care. But what if your banner could be a powerful tool for personal branding, showcasing your personality, interests, and expertise? Kevin and I discuss the pitfalls of accepting the "3 Shades of Gray" default and how you can create a personalized banner that helps you stand out from the crowd.

For more information: videoeasypeasy.com

Gillian Whitney: linkedin.com/in/gillianwhitney

Kevin D. Turner: linkedin.com/in/president

Content creation is an essential part of any marketing strategy, but it can be time-consuming and challenging. That's where content creation tools come in. There's a tool out there for pretty much every aspect of content creation, from brainstorming and research to writing, editing, and design. And many of these tools are free or have affordable pricing plans. Jo Edge is a social media strategist who helps B2B businesses and professionals achieve their organic social media goals. She adds Va Va Voom to social media content to help businesses reach the right audiences with engaging content that resonates and grows more leads.

For more information: videoeasypeasy.com

Gillian Whitney: linkedin.com/in/gillianwhitney

Jo Edge: linkedin.com/in/jo-edge

Many LinkedIn users jump into using LinkedIn's premium features before getting the fundamentals down first. This is not only a waste of money, but also a waste of time. If you want to be more effective on LinkedIn, you need to know the basics. What does it mean to be an “All-Star” on LinkedIn? What does it take to have a complete profile on LinkedIn? Why is it a competitive advantage to have a complete profile on LinkedIn? Whether you are new to LinkedIn or a veteran in need of a tune up, you will learn something during this session that will make your profile better.

For more information: videoeasypeasy.com

Gillian Whitney: linkedin.com/in/gillianwhitney

Jeff Young: linkedin.com/in/president

Looking to expand your reach and boost engagement on LinkedIn? The solution may be integrating YouTube into your strategy. By pairing these two powerful platforms, you can create an unstoppable combination for driving more leads, sales, and business growth. With over 10 years of experience growing her YouTube channel, Louise Brogan is an expert on leveraging the dynamic duo of LinkedIn and YouTube. Her channel boasts an impressive 7K subscribers and close to 1 million views, proving Louise knows a thing or two when it comes to maximizing these platforms.

For more information: videoeasypeasy.com

Gillian Whitney: linkedin.com/in/gillianwhitney

Louise Brogan: linkedin.com/in/louisebrogan

Creating content often means dealing with constant pressure to be productive and churn out fresh, engaging material. But this can lead to burnout, leaving you feeling uninspired, drained, and disillusioned. In this LinkedIn Live, we'll talk about content burnout - what it is, what causes it, and how to recognize the early warning signs. We'll also share strategies to reinvent the creative process, maintain passion, and avoid burnout.

For more information: videoeasypeasy.com

Gillian Whitney: linkedin.com/in/gillianwhitney

Gabé Leal: linkedin.com/in/gabé-leal

Trick or Treat? AI can a powerful tool, but it can also be dangerous. Why? Because AI has a tendency to hallucinate. It can take a kernel of truth and build out a fantasy, with the potential to impact your personal brand and reputation. Nola Simon has found that the results of AI research can be very misleading. Which leads to questions about how AI is pulling its information and how to negotiate the disinformation?

For more information: videoeasypeasy.com

Gillian Whitney: linkedin.com/in/gillianwhitney

Nola Simon: linkedin.com/in/nolasimon

Do you want to build a strong brand on LinkedIn, but don't know where to start? Meet MICHELLE B. GRIFFIN (aka #TheBrandTherapist) who wrote the book on LinkedIn Branding. Seriously! Almost one year ago, she co-authored The LinkedIn Branding Book, a timeless classic about building your brand on LinkedIn. During this therapy session, Michelle and I will talk about the fundamentals of branding, including what a brand is and why it's important to build both a personal and business brand. We'll also discuss how to use LinkedIn to achieve our branding goals.

For more information: videoeasypeasy.com

Gillian Whitney: linkedin.com/in/gillianwhitney

Michelle B Griffin: linkedin.com/in/michellebgriffin

Michelle’s assessment resources: https://bit.ly/46JF4D7/

Many people think of wellness as simply being thin. But wellness is so much more than that. It's about taking care of yourself physically, mentally, and emotionally. It's about living a balanced and healthy life. Lois Cliff believes that #WellnessDoneWell is the name of the game! Which is why she uses every form of content on LinkedIn to share her passion for wellness at work.

For more information: videoeasypeasy.com

Gillian Whitney linkedin.com/in/gillianwhitney

Lois Cliff linkedin.com/in/loiscliff

Skills have become a powerful filtering and ranking system for find-ability on LinkedIn. But what are the best practices for adding skills to your LinkedIn profile? How many skills do we really need? How do we find the right skills to add? How should we encourage & strategize skill endorsements? As [In] approaches ~1B Members, skills are rapidly becoming a way to find, sort, & rank us. We can deny'm or embrace'm, the decision is ours.

Find Kevin on YouTube: youtube.com/@KeepRockingLinkedIn

For more information: videoeasypeasy.com

Gillian Whitney linkedin.com/in/gillianwhitney

Kevin D. Turner linkedin.com/in/president

If you build it, they will come. That is holding true for Uplift Live, the UK's first conference for LinkedIn specialists, power users, & enthusiasts. People are coming from all over the globe to attend this in-person, LinkedIn-focused conference, which takes place on March 21st, 2024 in Birmingham, UK. As you can imagine, launching an event like this involves many moving parts. As a matter of fact, it requires an entire team - Mission Control - to make it happen. In this special LinkedIn Live, John Espirian will give us a behind-the-scenes glimpse of what's involved with taking Uplift Live from idea to reality.

For more information: videoeasypeasy.com

Gillian Whitney linkedin.com/in/gillianwhitney

John Espirian linkedin.com/in/johnespirian