Are you a nonprofit leader hiding in plain sight on LinkedIn? Emmy Award-winning journalist and founder of StoryLede, Bofta Yimam, delivers a powerhouse session on transforming your LinkedIn presence into a strategic tool for visibility, donor attraction, and lasting impact.

In this energized, tactical conversation, Bofta lays out why storytelling and consistency—not just random posts—are the keys to creating real ROI on LinkedIn. Whether you're leading a small startup or managing a national organization, this episode will challenge your thinking and upgrade your online presence.

| “Nonprofit leaders who own their story decide that the vision is more important than their ego.” 

| “People care about transformation. They want to know how you got here and why you care so much.” – 

Top LinkedIn Success Tips You’ll Learn:

1. Post 3x a week with intentionality
2. Define 5 personal or organizational themes to build content around
3. Use the first 200 characters of every post as a hook
4. Share transformation stories that connect emotionally
5. Stop over-selling—focus on thought leadership
6. Don’t interrupt high-performing posts
7. Engage meaningfully before and after you post
8. Add new eyeballs weekly (via search + 2nd connections)
9. Rotate post types: carousel, tips, video, and inspiration
10. Support others’ content—remember, it’s social media!

Whether you're seeking more visibility, stronger donor relationships, or a better brand narrative, this episode is a LinkedIn masterclass built for the nonprofit world.

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Find us Live daily on X: @Nonprofit_Show

Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

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