Is there an easy answer to the question in the title of this episode?

This longer-than-normal episode brainstorms a listener question about the factors behind generating more views on LinkedIn posts.

[email protected]

LinkedIn has added a feature - more like turbocharged an existing feature - that makes it easy to zero in on your target audience.

This episode is about a LinkedIn tool you may be overlooking, that has tremendous power when employed properly.

Should you spend the extra money every month on one of the LinkedIn premium memberships?

Will it make you more successful on LinkedIn, more quickly?

LinkedIn is in the process of rolling out its Stories feature to users around the world - having had a chance now to test and observe it for several weeks, I'm not impressed.

In this episode, I explain why.

A listener who manages social media for a small business sent in some great questions about content strategy, and this episode discusses them.

Wishing you happy holidays - the show will be back with new episodes on January 4, 2021.

Contact the show with questions or suggestions at [email protected]

Meanwhile, please subscribe and review - that helps other people find the show and helps me make it better.

What is LinkedIn?

Is it a network? An audience? A database?

How you think of it influences how you'll use it, and how effective you'll be.

This episode explains why.

Do you ever wonder how you're doing with LinkedIn?

Would you be interested in knowing about data that would help you measure your success?

For me, the answer is yes, and in this episode I describe my key metrics.

What do people need to know about you?

Are you including that information in your LinkedIn profile? In the right places?